Introduction to Blogging presentation for a continuing ed class

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    Introduction to Blogging presentation for a continuing ed class - Presentation Transcript

    1. Using Weblogs as Project Management Tools, Sounding Boards, or Everyday Journals Clancy Ratliff Department of Rhetoric University of Minnesota
    2. Overview
      • Definition of Weblog
      • If You Write It, They Will Come (Not!): Networking, Linking, Entering a Conversation
      • Who Reads This Thing? Knowing Your Audience
      • Uses of Weblogs: Project Management, Knowledge Management, Citizen Journalism, Personal Journaling
      • Legal and Ethical Considerations Related to Blogging
      • Activity
    3. What Is a Weblog?
      • A frequently updated web site consisting of dated entries in reverse chronological order
      • “ The unedited voice of an individual” -- Dave Winer
      • Anatomy of a weblog
        • Posts
        • Comments
        • Blogroll
    4. If You Write It, They Will Come (Not!): Networking, Linking, Entering a Conversation
      • You have to promote your weblog if you expect anyone to read it
      • Find other people’s weblogs by doing searches in Google Blog Search and Technorati; when you find one weblog, go to that person’s blogroll and click around
      • Leave comments on other people’s weblog posts
      • Link to other people’s weblogs (they’ll see you in their http referrers)
    5. Who Reads This Thing? Knowing Your Audience
      • How do you find out who’s reading your weblog?
        • Get your reader statistics (Sitemeter)
        • Search for your weblog on Technorati
        • Put an email address on your weblog; make it easy to find (so readers can contact you!)
    6. Uses of Weblogs: Project Management
      • Make notes about projects you’re working on
      • Make notes about the texts you’re reading (especially if they’re online!)
      • Use a weblog as a centralized location for you and your team to communicate -- everything’s in one place, unlike 1000 email messages
      • Upload and discuss images, charts, graphs, drafts
      • Don’t worry about having your ideas stolen
    7. Uses of Weblogs: Citizen Journalism
      • Report on city council meetings, court cases
      • Cover local and national issues
    8. Uses of Weblogs: Personal Journaling
      • Childhood memories
      • Online baby book
      • Movie/book reviews
      • Creative work (poetry, fiction, photography)
      • Daily activities
      • Personal thoughts, dreams, fears
      • Personal struggles (weight loss, addiction, disease)
    9. Legal and Ethical Considerations Related to Blogging
      • Defamation
      • Intellectual Property (Copyright/Trademark)
      • Trade Secret
      • Right of Publicity
      • Publication of Private Facts
      • Intrusion into Seclusion
      • Shield Laws (March 2005 case, Apple corporation)
      • (Source: Electronic Frontier Foundation’s Legal Guide for Bloggers, available at http://www.eff.org/bloggers/lg/)
    10. Publication of Private Facts
      • “ Some jurisdictions allow lawsuits for the publication of private facts. In California, for example, the elements are (1) public disclosure; (2) of a private fact; (3) that is offensive to a reasonable person; and (4) which is not a legitimate matter of public concern. Publication on a blog would generally be considered public disclosure. However, if a private fact is deemed ‘newsworthy,’ it may be legal to print it even if it might be considered ‘offensive to a reasonable person.’”
      • If the private facts are newsworthy, though, it’s legal.
      • (Source: Electronic Frontier Foundation’s Legal Guide for Bloggers, available at http://www.eff.org/bloggers/lg/)
    11. Remember…
      • Anyone and everyone can read your weblog unless it’s password-protected! Don’t publish anything on your weblog that you wouldn’t want published on the front page of your local newspaper, especially if you blog under your real name.
    12. Weblog Ethics
      • Publish as fact only that which you believe to be true.
      • If material exists online, link to it when you reference it.
      • Publicly correct any misinformation.
      • Write each entry as if it could not be changed; add to, but do not rewrite or delete, any entry.
      • Disclose any conflict of interest.
      • Note questionable and biased sources.
      • Source: Rebecca Blood, “Weblog Ethics,” available at http://www.rebeccablood.net/handbook/excerpts/weblog_ethics.html
    13. Still Want to Do It?
      • Find a newspaper story online -- startribune.com, minnesotapublicradio.org, nytimes.com, etc., and write a response to it. Be sure to link to the story.
      • Write a post about your most memorable Valentine’s Day.
      • Write a post that describes your thoughts about blogging in general, what you think you’ll use it for, and/or what decision you’ll make about anonymity and why.
      • Or write about a different topic, whatever you want! It’s your blog; why let me tell you what to write about? :)

    + ClancyClancy, 3 years ago

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