Shine on Vine - Introduction to Vine
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Shine on Vine - Introduction to Vine

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SHINE ON VINE ...

SHINE ON VINE

INTRODUCTION TO VINE MOBILE APPLICATION

-WHAT IS VINE
-VINE USER GUIDE
-VINE VIRALITY
-VINE EXPLORATION
-6 VINE BRAND BENEFITS - B2B & B2C CONTENT MARKETING
-6 VINE CONTENT MARKETING
IDEAS
-VINE FILM SCHOOL

SNACK SIZE INTRODUCTION TO VINE

6 SECOND VIDEO looping with stop motion
FREE Download & Authenticate by email/Twitter
iPHONE & iPOD touch compatible, 3GS or higher
UNLIMITED UPLOADS permitted
INSTANT PUBLIC posting - 5 shared every second
SHARE on Twitter & Facebook or Embed on web
"Visuals are processed 60,000 times faster than words"


VINE USER GUIDE

TAP VIDEO CAMERA ICON to start recording
PRESS & HOLD SCREEN to record, release to stop
CLICK CHECK MARK to finish your video
TAP NEXT for video preview
ADD CAPTION Choose share settings & Done
SHARE Select Continue, post to Vine & More option to Share
"Constraint inspires creativity" Dom Hofmann, Vine GM & Co-Founder


VINE VIRALITY - HEARD IT THROUGH THE VINE?

CONNECT Vine to Twitter & Facebook to share socially
EMBED on a website/blog
SHARE user’s post if shared on Twitter or Facebook
#HASHTAGS Categorise or join conversations
@MENTIONS Tag people in posts
VIEWABLE by anyone regardless of platform
"Average online attention span is 8 seconds, 1 less than a goldfish"


VINE EXPLORATION

FIND, FOLLOW & INTERACT Like & Comment
TRENDING #hashtags shows fastest rising posts
EDITOR'S PICKS browse popular by topics
FOLLOW Find people by clicking People icon
TWITTER & FACEBOOK Profile, Settings to activate
3rd PARTY SITES All Around the Vines, Vine Peek, Vine Fav, Vines Map, Vine Roulette


VINE BRAND BENEFITS - B2B & B2C MARKETING

VINE VISIBILITY Moving images attract attention
HIGH REACH & ENGAGEMENT Customer acquisition
VINE SEO Hashtags supported & gain traffic
HUMANISE BRAND Gives transparency to brand
ROI Low barriers & costs, high impact & shareability
MEASURE Use SimplyMeasured
Free for Twitter users under 10k, Must have posted 3 vines in 7 days to report


VINE CONTENT IDEAS

VISUALISE DATA Creative communication opportunity
CONTESTS Host fun Testimonial Competitions
ANIMATE DATA Innovative White-Paper or report covers
GUIDES Educate with Product or Service How To Guides
360 TOUR Before & after progress, Exclusives, Behind Scenes
TEASER Whet appetites, Announcements & Generate Sneak Peak Buzz


VINE FILM SCHOOL

LOOP FOREVER Similar first & last frame
VARY SHOTS 30 degrees at least to avoid jump cuts
ALTERNATE back & front cameras, possible repeatedly
STOP-MOTION change of scene, time, optical illusions
RULE OF THIRDS Split screen into 3 & occupy ⅔ frame
SIMPLICITY Strive for sharability with tricks & effects
"Brevity is the soul of wit" Shakespeare

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Shine on Vine - Introduction to Vine Presentation Transcript

  • 1. SNACK SIZE INTRODUCTION TO VINE● 6 SECOND VIDEO looping with stop motion● FREE Download & Authenticate by email/Twitter● iPHONE & iPOD touch compatible, 3GS or higher● UNLIMITED UPLOADS permitted● INSTANT PUBLIC posting - 5 shared every second● SHARE on Twitter & Facebook or Embed on web"Visuals are processed 60,000 times faster than words"
  • 2. VINE USER GUIDE1. TAP VIDEO CAMERA ICON to start recording2. PRESS & HOLD SCREEN to record, release to stop3. CLICK CHECK MARK to finish your video4. TAP NEXT for video preview5. ADD CAPTION Choose share settings & Done6. SHARE Select Continue, post to Vine & More option to Share"Constraint inspires creativity" Dom Hofmann, Vine GM & Co-Founder
  • 3. VINE VIRALITY - HEARD IT THROUGH THE VINE?1. CONNECT Vine to Twitter & Facebook to share socially2. EMBED on a website/blog3. SHARE user’s post if shared on Twitter or Facebook4. #HASHTAGS Categorise or join conversations5. @MENTIONS Tag people in posts6. VIEWABLE by anyone regardless of platform"Average online attention span is 8 seconds, 1 less than a goldfish"
  • 4. VINE EXPLORATION● FIND, FOLLOW & INTERACT Like & Comment● TRENDING #hashtags shows fastest rising posts● EDITORS PICKS browse popular by topics● FOLLOW Find people by clicking People icon● TWITTER & FACEBOOK Profile, Settings to activate● 3rd PARTY SITES All Around the Vines, Vine Peek, Vine Fav,Vines Map, Vine Roulette
  • 5. VINE BRAND BENEFITS - B2B & B2C MARKETING● VINE VISIBILITY Moving images attract attention● HIGH REACH & ENGAGEMENT Customer acquisition● VINE SEO Hashtags supported & gain traffic● HUMANISE BRAND Gives transparency to brand● ROI Low barriers & costs, high impact & shareability● MEASURE Use SimplyMeasuredFree for Twitter users under 10k, Must have posted 3 vines in 7 days to report
  • 6. VINE CONTENT IDEAS● VISUALISE DATA Creative communication opportunity● CONTESTS Host fun Testimonial Competitions● ANIMATE DATA Innovative White-Paper or report covers● GUIDES Educate with Product or Service How To Guides● 360 TOUR Before & after progress, Exclusives, Behind Scenes● TEASER Whet appetites, Announcements & Generate SneakPeak Buzz
  • 7. VINE FILM SCHOOL● LOOP FOREVER Similar first & last frame● VARY SHOTS 30 degrees at least to avoid jump cuts● ALTERNATE back & front cameras, possible repeatedly● STOP-MOTION change of scene, time, optical illusions● RULE OF THIRDS Split screen into 3 & occupy ⅔ frame● SIMPLICITY Strive for sharability with tricks & effects"Brevity is the soul of wit" Shakespeare