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Intro to Social Media for Nonprofits

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Slides from a workshop held at the Humanitarian Centre on 9 Nov. 2010.

Slides from a workshop held at the Humanitarian Centre on 9 Nov. 2010.

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  • 1. Social Media for Nonprofits A training course from the Humanitarian Centre Claire Sale November, 2010 Net2Camb.org
  • 2. My goal: To help your organisation get started using social media strategically. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 3. What comes to mind when you think of social media? (Buzz words? Tools? Tactics?)
  • 4. What are some of the benefits that nonprofits may see when they use social media as part of their overall communication strategy? Time Success
  • 5. Listening = Finding out what people are already saying about your cause online
  • 6. Confused? Perhaps Lee can help…. http:// www.commoncraft.com/rss_plain_english
  • 7. RSS makes listening easy!
  • 8. Get alerted via RSS every time someone on the internet uses one of your keywords. Check out www.google.com/alerts to get started
  • 9. Use Twitter Search to see what people are saying about current events Search at www.search.twitter.com
  • 10. Create your own dashboard at www.google.com/reader or www.google.com/ig or www.netvibes.com
  • 11. What are some key terms that your org could be listening for?
  • 12. Join the party! Start sharing, commenting, and creating content
  • 13. Don’t forget to signpost your online spaces!
  • 14. If you were in charge of social media at an army veteran’s charity how would you handle this blog post?
  • 15. Start blogging – it’s easy! Why? To inform your audience of current events at your organisation and in your community.
  • 16. Confused? Perhaps Lee can help, again…. http:// www.commoncraft.com /blogs
  • 17. let your community create and share content just as much as you do From the Red Cross blog:
  • 18. Don’t just push content…
  • 19. … share ideas!
  • 20. Use twitter to listen to feedback about your work and to learn from other people in your community
  • 21. Start listening: • Subscribe to blogs or news • Set up Google Alerts • Set up a listening dashboard Start asking: • Where do you go? • What do you do? • What do you want to do with us? What you can do today:
  • 22. Social Media for Nonprofits Thanks for listening! Get in touch with me directly: Claire Sale, NetSquared and Net2Camb Twitter: @ ClaireSale Email: ClaireDSale@gmail.com Special thanks to Amy Sample Ward for her guidance on creating this presentation!
  • 23. Photo Credits
    • Slide 2: http://www.flickr.com/photos/fredcavazza/2564571564/
    • Slide 3: http://www.flickr.com/photos/jakecaptive/3205277810/
    • Slide 4: http://www.flickr.com/photos/calsidyrose/4562203394
    • Slide 5: http://www.flickr.com/photos/94379417@N00/4808475862/
    • Slide 7: Screenshot of http://www.humanitariancentre.org/news/
    • Slide 8: Screenshot of http://www.google.com/alerts
    • Slide 9: Screenshot of http://www.search.twitter.com
    • Slide 10: Screenshot of www.google.com/reader
    • Slide 11: http://www.flickr.com/photos/niclindh/1389750548/
    • Slide 13: http://www.slideshare.net/AmySampleWard/social-media-for-organizations-enjoy... , // slide 18
    • Slide 14: Blog post from http://stdunstansrunner.wordpress.com/2010/11/04/10-marathons-in-5-days/
    • Slide 15: http://www.flickr.com/photos/500hats/2232308360/
    • Slide 17: http://redcrosschat.org/2010/09/13/postsecret-confessions/
    • Slide 18: http://www.facebook.com/#!/pages/Wood-Green-Animal-Shelters/20069898059
    • Slide 19: Screenshots of tweetdeck searches. Download the TweetDeck twitter client
    • Slide 20: http://www.flickr.com/photos/exalthim/2892465972/sizes/m/