The new seo and why you need to understand it

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Covers the History of SEO with google Algorithm changes and what now needs to be done to competently SEO your site. Was presented at the http://www.womenoutsidethebox.co.uk/ City Business Club in Bristol on 4th February 2014.

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The new seo and why you need to understand it

  1. 1. THE NEW SEO AND WHY YOU NEED TO UNDERSTAND IT Claire Robinson-Ayres Women Outside the Box Bristol City Business Club – 4th February 2014
  2. 2. Why Choose SEO?
  3. 3. What Was SEO? Social Bookmarking Blog & Forum Commenting Article Marketing Directory Submissions Blog Rolls Guest Blogging Anchor Text Links
  4. 4. What changed?
  5. 5. Panda Hits
  6. 6. Penguin Hits
  7. 7. Hummingbird Hits
  8. 8. SEO Today - Technical Broken Link Fixes Meta Data High Quality Content Micro Formatting Content Strategy
  9. 9. SEO Today – Link Building Blogging Google+ Guest Blogging Social Media Mobile Usability Testing
  10. 10. SEO Today – Extra Things to Do Social Sharing Universal Analytics Monitor Website Data Google Tag Manager Twitter Cards
  11. 11. Search Results Today Local Search Results Knowledge Graph Results Vertical Search Results Paid Search Results
  12. 12. Site Links Authorship Mark up Social Results Review Mark up Related Searches
  13. 13. Thank you & Questions… • Claire Robinson-Ayres • Claireodactyl Digital Marketing • Twitter: @ClaireodactylDM • Web: www.claireodactyldigitalmarketing.co.uk

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