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Effective websites focus primarily on content to pull together their various buyers, markets, and products in one comprehensive place where content is King. Design is then allowed to bring that content to life, inducing engagement to develop a strong brand image.
An impressive website harmonises the balance of content, design, navigation and technology and is an intersection of every other online initiative, including blogs, tweets and videos.
In a cohesive and interesting way the content rich website organises the online personality of your organisation, to inform, influence and persuade each of your website visitors.
Each organisation has an individual and important story to tell – how effectively they tell that story will depend on their website approach.