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Is inbound marketing working?
 

Is inbound marketing working?

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A brief overview of why inbound marketing cannot solely provide sufficient sales growth. Success derives from combining outbound and corporate marketing to generate brand awareness and enhance the ...

A brief overview of why inbound marketing cannot solely provide sufficient sales growth. Success derives from combining outbound and corporate marketing to generate brand awareness and enhance the benefits of inbound marketing.

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    Is inbound marketing working? Is inbound marketing working? Presentation Transcript

    • Is inbound marketing really working?
    • Social MediaBlogsWhite PapersInsightsResearchGuidesForecastsInboundMarketing
    • Inbound marketing won’t drive businessgrowth, it’s not enough.
    • Why isn’t inbound marketing enough?
    • Why isn’t inbound marketing enough?Your aim is too wide
    • Why isn’t inbound marketing enough?Your aim is too wideSome prospects may find you, some may not
    • Why isn’t inbound marketing enough?Your aim is too wideSome prospects may find you, some may notProspects may not know what you do
    • Why isn’t inbound marketing enough?Your aim is too wideSome prospects may find you, some may notProspects may not know what you doYou may not be reaching the decision makers
    • So, how can you make it work?
    • Inbound marketing doesn’t replace allother marketing activity, but should workhand in hand with other disciplines. Byestablishing a consistent brand and set ofmessages, your company becomesrecognizable and trusted.
    • Combine it with …
    • CorporateMarketingInboundMarketingOutboundMarketing
    • Often inbound marketing specialistsdismiss Corporate marketing as havingno value apart from paid SEO links.
    • Not true.
    • Brand AwarenessPRProduct LaunchClient UpsellSponsorshipInternalCommunicationExternalCommunicationCorporateMarketing
    • Corporate marketing sits at the centre of abrand image, which portrays reputationand credibility. Brand awareness is thefoundation of inbound marketing.
    • Inbound marketing specialists critiqueoutbound marketing as being oldfashioned and too intrusive.
    • Not true.
    • Direct MailOnlineAdvertisingTraditionalAdvertisingExhibitionsTele-SalesE-shotsField MarketingOutboundMarketing
    • When used effectively outboundmarketing can deliver compelling resultsdirectly to your target audience.
    • Create brand recognition.
    • By creating outbound marketingcampaigns. So people will…
    • recognise you. The more they know andtrust your brand, the more…
    • likely they will respond to your inboundmarketing, which means…
    • you have engaged with them.
    • Many companies that appear to be doinggreat work in inbound marketing are oftenfound because they have combined theircorporate and outbound marketingcampaigns to deliver an effectivemarketing strategy, which is drivingbusiness growth..
    • www.studio10design.co.ukemail - claire@studio10design.co.ukMobile - 07554 661927