10 tips on creating a marketing plan
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10 tips on creating a marketing plan

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Although marketing has changed dramatically over the last 5 years, the fundamental principles remain the same. Here are some simple tips and exercises which should catalyse the framework of a ...

Although marketing has changed dramatically over the last 5 years, the fundamental principles remain the same. Here are some simple tips and exercises which should catalyse the framework of a marketing plan. This structured approach should be constantly referred to and reviewed.

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10 tips on creating a marketing plan 10 tips on creating a marketing plan Presentation Transcript

  • 10 tips for creating a marketing plan
  • 1 Company SWOT AnalysisIdentify your strengths,weaknesses, be awareof threats andopportunity
  • 2 Situation analysisUnderstand yourcustomers and how youcan connect with them.
  • 3 Industry SWOT AnalysisAwareness of trendsand forecasts is vital inseeking opportunities.
  • 4 Competitor analysisKnowing yourcompetitors is asimportant as knowingyour own company.
  • 5 SegmentationSegmenting yourcustomers allows you toidentify how tocommunicate effectively.
  • 6 Future visionIdentify where youwant your company tobe in 1, 3, and 5 yearstime.
  • 7 Areas of growthIdentify how andwhere you will growyour business.
  • 8 TacticsNow you can begin tothink about ‘how’ youwill attract newbusiness.
  • 9 ActionNext you can start toplan your activity.
  • 10MonitorEnsure you measureactivity and learnfrom both success andfailures.
  • Templates
  • SWOTStrengthWeaknessesOpportunitiesThreats
  • PESTELAnalysisPoliticalEnvironmentSocialEnvironmentEconomicalEnvironmentTechnologicalEnvironmentLegalEnvironmentEnvironmentalEnvironment
  • GoodSegmentationIdentifyAbility to identify andmeasure relevantcharacteristicsScopeSufficient numbers.No rapid changesrelating to needsAccessAbility to reach targetsegment , withineconomical wayResponsiveSegment respondshomogeneously tospecific marketing mix
  • www.studio10design.co.ukemail - claire@studio10design.co.ukMobile - 07554 661927