10 research findings aboutsales and social media
10 extracts from a recent B2B survey
Top 3 reasons for sales using socialmedia, were networking, prospectingand research.1
78.3% respondents said they had usedsocial media to sell.2
72.6% salespeople using social mediaactually outperformed their colleaguesnot on social media.3
75% of sales people have received notraining in the effective of social media.4
22% of respondents claimed they didn’tuse social media to close deals.5
Of the 22% of sales people not usingsocial media, 45% didn’t understand it.6
Of the 22% of sales people not usingsocial media, 19% did not see the value.7
Between 5% - 25% time is spent onsocial media sites, for the sales peoplewho actively use it.8
Linkedin, Twitter, Facebook, Bloggingand Google plus are used by sales andin that order of preference.9
54% of survey respondents tracked theirsocial media usage back to closed deals.10
Data extracts were taken from a recentsurvey conducted by James Keenan.The survey results were generated by5,110 sales peo...
www.studio10design.co.ukemail - claire@studio10design.co.ukMobile - 07554 661927
Upcoming SlideShare
Loading in …5
×

10 research findings of sales and social media

246 views
208 views

Published on

An overview of the current usage of social media by sales professionals, extracted from a recent US survey of B2B companies.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
246
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 research findings of sales and social media

  1. 1. 10 research findings aboutsales and social media
  2. 2. 10 extracts from a recent B2B survey
  3. 3. Top 3 reasons for sales using socialmedia, were networking, prospectingand research.1
  4. 4. 78.3% respondents said they had usedsocial media to sell.2
  5. 5. 72.6% salespeople using social mediaactually outperformed their colleaguesnot on social media.3
  6. 6. 75% of sales people have received notraining in the effective of social media.4
  7. 7. 22% of respondents claimed they didn’tuse social media to close deals.5
  8. 8. Of the 22% of sales people not usingsocial media, 45% didn’t understand it.6
  9. 9. Of the 22% of sales people not usingsocial media, 19% did not see the value.7
  10. 10. Between 5% - 25% time is spent onsocial media sites, for the sales peoplewho actively use it.8
  11. 11. Linkedin, Twitter, Facebook, Bloggingand Google plus are used by sales andin that order of preference.9
  12. 12. 54% of survey respondents tracked theirsocial media usage back to closed deals.10
  13. 13. Data extracts were taken from a recentsurvey conducted by James Keenan.The survey results were generated by5,110 sales people within the B2B salesenvironment.Note
  14. 14. www.studio10design.co.ukemail - claire@studio10design.co.ukMobile - 07554 661927

×