UX what it's NOT, and also what it is

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Put together a brief presentation for a lunch n learn at work, to give people a basic idea of what UX is and how it is not just UI design or Graphic Design.

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UX what it's NOT, and also what it is

  1. 1. What UX is NOT, and also what it is
  2. 2. UX ≠ UIUX ≠ Graphic Design
  3. 3. UX = User ExperienceUser experience (UX) is about how a person feels about using a product, systemor service. User experience highlights the experiential, affective, meaningful andvaluable aspects of human-computer interaction and product ownership, but italso includes a person’s perceptions of the practical aspects such as utility, easeof use and efficiency of the system. User experience is subjective in nature,because it is about an individual’s feelings and thoughts about the system. Userexperience is dynamic, because it changes over time as the circumstanceschange. – source http://en.wikipedia.org/wiki/User_experience
  4. 4. UX = User Experience Peter Morville’s UX Honeycomb Source – semanticstudios.com/publications/semantics/000029.php
  5. 5. 2 Stories
  6. 6. Source – www.flickr.com/photos/sigalakos/2204056297/
  7. 7. Sources – www.creativereview.co.uk/cr-blog/2007/april/apple-wins-design-award-but-not-for-the-usual-reasonswww.shanekenny.com/wordpress/wp-content/uploads/2008/11/apple-stores.jpgwww.tipb.com/2011/03/10/apple-open-temporary-store-sxswwww.chaosmint.com/mac/ipod-ads/
  8. 8. List of roles which may have gone into creating this experienceUI DesignerGraphic DesignerIndustrial DesignerProgrammersEngineersPackage DesignersRetail DesignersTech SupportMarketingnot an exhaustive list
  9. 9. But someone, or a team was thinking about the entire User ExperienceApple designs Macs, the best personal computers in the world, alongwith OS X, iLife, iWork, and professional software. Apple leads the digitalmusic revolution with its iPods and iTunes online store. Apple reinventedthe mobile phone with its revolutionary iPhone and App Store, and hasrecently introduced its magical iPad which is defining the future ofmobile media and computing devices. – Apple’s Mission Statement
  10. 10. Source – www.datarescuetools.com/how-to/android-image-recovery.html
  11. 11. Apple and Google make different choices, but both are thinking about the User ExperienceGoogle’s mission is to organize the world‘s information and make ituniversally accessible and useful.
  12. 12. What can you do to be a UX Advocate?•  Be Intentional
  13. 13. What can you do to be a UX Advocate?•  Be Intentional•  Ask Why First, and Often –  What problem are we trying to solve –  Who is the customer –  Where can we improve on existing patterns and solutions –  When should we begin to get user feedback –  Why does our product solve the problem Source - 52weeksofux.com/post/890288783/the-five-ws-of-ux
  14. 14. What can you do to be a UX Advocate?•  Be Intentional•  Ask Why First, and Often•  Context Matters –  Where will they use it –  What else are they doing
  15. 15. What can you do to be a UX Advocate?•  Be Intentional•  Ask Why First, and Often•  Context Matters•  Follow Heuristics –  Visibility of system status –  Match between system and the real world –  User control and freedom –  Consistency and standards –  Error prevention –  Recognition rather than recall –  Flexibility and efficiency of use –  Aesthetic and minimalist design –  Help users recognize, diagnose, and recover from errors –  Help and documentation Source - www.useit.com/papers/heuristic/heuristic_list.html
  16. 16. What can you do to be a UX Advocate?•  Be Intentional•  Ask Why First, and Often•  Context Matters•  Follow Heuristics•  But more importantly, test with real users – hint you are probably not a user
  17. 17. What can you do to be a UX Advocate?•  Be Intentional•  Ask Why First, and Often•  Context Matters•  Follow Heuristics•  But more importantly, test with real users – hint you are probably not a user•  Prototype (hand and hand with testing) –  Go ahead use paper, or power point!
  18. 18. Questions?Or even better, let’s have a conversation.

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