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Get Yourself Noticed
Get Yourself Noticed
Get Yourself Noticed
Get Yourself Noticed
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Get Yourself Noticed

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Published on

Microsoft’s solution is to offer partners the …

Microsoft’s solution is to offer partners the
opportunity to adopt and embrace the
magazines as their own, providing all of the
benefits associated with customer magazines but
at a fraction of the cost and effort of producing a
publication themselves. If the return is proven,
costs and resources can be justified. What makes
this solution unique is the opportunity to benefit
from the collective power and impact of a
number of successful brands.

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  1. Get yourself noticed Partner with Microsoft in a proven sales and marketing initiative Microsoft’s industry customer magazines, Finance on Windows, Prime and Retailspeak, attract the attention of thousands of leading technology buyers and influencers around the world. This is your opportunity to take part–ownership of a proven sales and marketing channel, and deliver your business value messaging directly to a captive audience of your customers and prospects.
  2. Three magazines, three industries, one solution The underlying objectives of the magazines are to deepen Microsoft’s and participating partners’ brand relationship with their target audience, engaging in dialogue, enhancing loyalty and generating new business opportunities. For many partners, the return on investment achieved from brand and product advertising fulfils their marketing spend criteria to justify ongoing participation. For others, there is a significantly greater return available from a higher, but proportionally much lower, level of investment. Microsoft’s solution is to offer partners the opportunity to adopt and embrace the magazines as their own, providing all of the benefits associated with customer magazines but at a fraction of the cost and effort of producing a publication themselves. If the return is proven, costs and resources can be justified. What makes this solution unique is the opportunity to benefit from the collective power and impact of a number of successful brands. Take advantage of this opportunity to explore Microsoft’s Publishing Partner offer today and take the first step towards achieving an unrivalled return on investment from business media. Brian Scott VP WW Industry, Microsoft Microsoft partners have reported a return on investment from their participation, measured not just by compelling lead generation statistics, but also through improved brand awareness, customer loyalty and competitive advantage. “ “
  3. Finance on Windows For almost ten years, Finance on Windows has been the authority on the use of Microsoft software in the EMEA financial services sector. The magazine covers a broad range of topics such as the evolution of financial services delivery channels, core banking, the development of payments systems, the insurance value chain and enterprise risk management and compliance. In addition to our team of in–house journalists, experts from all areas of the industry contribute to the editorial content of the magazine. Finance on Windows lets Microsoft partners reach out to a targeted audience of customers and prospects by joining in discussions of the issues that matter. Susan Hauser VP, WW Financial Services Industry Group Microsoft Prime Prime has rapidly become the authoritative source on Microsoft software and services for manufacturing. The magazine explores the key issues facing firms in the manufacturing industry today; from product lifecycle management and the supply chain, to plant floor visibility and lean manufacturing. Prime also provides a round–up of industry news, case studies, commentary, interviews and analysis. Created as a channel for Microsoft and partners to collaborate and deliver a compelling joint–sales proposition, Prime has achieved tremendous success and sits at the core of our sales and marketing activity. Charles Johnson WW Managing Director, Manufacturing Microsoft Retailspeak Retailspeak provides its readers with a quarterly digest of features, commentary and case studies focusing on the significant challenges faced by today’s retail and hospitality businesses. Written by a well– informed team of journalists and with supporting contributions from a range of thoughtleaders, an insightful and balanced view is assured. Microsoft’s popular and highly regarded customer magazine has won a captive and influential following. What makes Retailspeak so special for Microsoft is the way that this publication has been embraced by many of our key partners who continue to report great feedback about their participation. Paula Paravecchio EMEA Managing Director, Distribution and Services Microsoft Engage with captive industry audiences One, two, or all three?
  4. True business value marketing Let us change the way you think about business media. Embrace our industry magazines as your own, and directly connect with existing and prospective clients. Remember, you’re not just investing in any third party magazine, or even any customer magazine, but your customer magazine – one that provides you with a channel to go-to-market alongside Microsoft and other likeminded and innovative brands. The role Publishing Partners have the opportunity to participate as actively or passively as their schedule allows. Either manage the promotion of your company yourself, or provide us with the instruction and direction to do the job for you. The package • Corporate branding – Your organisation’s corporate logo, company description and web address will be presented on the Publishing Partner page at the front of the magazine. • Advertisement space – Two pages of advertisement space in each issue, to be used as you wish: a double page; two single pages (can be consecutive); or a single page and an advertorial page. If available, these two pages can be exchanged for the back cover. • Editorial content and direction – The opportunity to influence the content of the magazine and publish the successes, thought–leadership and other messaging that you want your existing and prospective clients to consume. Publishing Partners can also nominate a spokesperson to contribute corporate viewpoints for the feature stories. • Web site profile – A dynamic partner microsite on www.OnWindows.com, for the period of your partnership, linked to via a logo on the Web site home page and also prioritised in relevant solution and services searches. The dynamic page provides links to an unlimited number of online news, case studies and other resources available on the site. • Copies of the magazine – As a sponsor, you are entitled to up to 500 free copies of the magazine for distribution to your clients and business partners. We can work with you to arrange for these copies to be sent directly to your customers and prospects, with a customised covering letter to drive responses. Additional copies are available at cost. The cost £8,950 – payable on publication. Compare what you get for your investment with this package against any other business media proposal. Next steps To take the next step towards becoming a Publishing Partner call: Jon Ingleton + 44 (0)7958 936 372 v-jonin@microsoft.com Paul Simpson + 44 (0)116 222 9900 paul.simpson@tudor-rose.co.uk

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