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Layar Webinar
      Jan 6th, 2010
 © 2009, Layar BV Confidential and Proprietory        Photo: Marco Derksen
              ...
Layar team!




maandag 11 januari 2010
Layar Webinar
                             6th of January




maandag 11 januari 2010
Claire Boonstra - Maurice Groenhart



maandag 11 januari 2010
First Layar Webinar

                          Held on January 6th, 2010
                          For Layar content Devel...
Program
                          Why we pulled Layar from the Appstore?
                          Layar presentation
    ...
Why we pulled our app from the
                                       iPhone Appstore
                          Reported c...
Layar version 3 presentation
maandag 11 januari 2010
Claire Boonstra
    Layar co-founder
maandag 11 januari 2010
Layar so far: “where is...”




maandag 11 januari 2010
Location AR
                          GPS / Cell-ID      Compass    Camera




maandag 11 januari 2010
Supported devices
                          Android    iPhone 3G S   Symbian




                                      bac...
Open platform
                          Everybody can create their own Augmented
                                 Reality ...
Active Layar content creators
                                                               Austria
                     ...
Content developers doing business




                              developing layers for 3rd parties
maandag 11 januari 2...
>300 layers
                          published worldwide

maandag 11 januari 2010
Some of the brands on Layar
                                                                             Newbury
         ...
Our reality: an empty canvas




                                             http://www.flickr.com/photos/pmo/533680927/

...
http://www.flickr.com/photos/czy_584/42672745/
maandag 11 januari 2010
Augmented Reality is a new medium




maandag 11 januari 2010
The unique quality of AR medium is
                          The Third Dimension (3D) of reality
                         ...
Augmented Reality is an “Experience Medium”
                                         not just a functional tool




maanda...
http://en.nai.nl/exhibitions/sara


 © 2009, Layar BV Confidential and Proprietory                                       Br...
Detailed 3D model on top of
                                construction site
            While holding up your phone, you...
“See what you can’t see”


maandag 11 januari 2010
Re-create
                          the past


maandag 11 januari 2010
Imagine:
      Summer 2010, Colosseum, Rome




maandag 11 januari 2010
... and hear the lions roar




maandag 11 januari 2010
“Old” art




maandag 11 januari 2010
New art?
                          Inside of a piece of art
                           inspired by Mondrian




maandag 11...
It’s through the (3D) objects that we experience




maandag 11 januari 2010
3D objects
                          placed above
                           your house




maandag 11 januari 2010
Xmas 2009: webservice to place 3D Santa’s above people’s house
maandag 11 januari 2010
Personalization
                          & closed layers:

                               login


maandag 11 januari 2010
Storytelling




                          http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storytell...
maandag 11 januari 2010
maandag 11 januari 2010
Automatic Triggering




                                       http://www.flickr.com/photos/gx9/274672095/
maandag 11 janu...
Seeda - Japanese Rapper




                    launched his new single though Layar
maandag 11 januari 2010
music started playing automatically when reached pre-defined
                            destination
maandag 11 januari 2010
Many possibilities for auto-triggered actions:
                                       Play audio
                         ...
Point - Point




            enables treasure hunts, city tours etc
maandag 11 januari 2010
New content, created for AR


                                  New art                                       Storytelling...
New content, created for AR


                                   New art                                       Storytellin...
Experiences!


maandag 11 januari 2010
Games




         © 2009, Layar BV Confidential and Proprietory

maandag 11 januari 2010
Example: “experience domes”:

                          You see a 3D dome. While holding up
                             y...
Example
                          completely fictional




maandag 11 januari 2010
Red Bull parked cars around town




                                   Find the car, turn the key and
                   ...
360 degrees panorama




                          Touch the key and see if you win..



                                 ...
All possible: right now.
                          with Layar version 3.0


maandag 11 januari 2010
Do it yourself ?
                            http://dev.layar.com


maandag 11 januari 2010
Need help?
                          Check the Developer Catalog


maandag 11 januari 2010
© 2009, Layar BV Confidential and Proprietory   Browse The World, http://layar.com

maandag 11 januari 2010
or use one of these
            easy development tools:
maandag 11 januari 2010
•   PorPOIse by Jens de Smit
                              http://code.google.com/p/porpoise/
                          • ...
or use BuildAR
                                   If you don’t understand this
                                           ...
maandag 11 januari 2010
What’s your dream?




maandag 11 januari 2010
Ecosystem
maandag 11 januari 2010
Animators
                              Storytellers               Historians
              Tech developers               ...
New content, created for AR


                                  New art                                       Storytelling...
How are we going to achieve this



maandag 11 januari 2010
Events
                          With this events we want to bring the whole Layar AR ecosystem, which includes
          ...
Connecting brands and agencies with developers
                          Facilitating developers
                         ...
Tips - How to improve your layers
maandag 11 januari 2010
Set bounding box for your
                                 local layer

maandag 11 januari 2010
Define the local bounding box for a layer 
                    Specify one or more bounding boxes for your layer, so that i...
Customize icons
                           Better look and feel & increase re-usage




maandag 11 januari 2010
http://layar.pbworks.com/More-than-3-custom-icons
maandag 11 januari 2010
Auto-triggered actions
                               Provide the user with an experience




maandag 11 januari 2010
How to define auto-triggered actions
                           
                          The layer may now contain POIs w...
Make sure you attach keywords to your layer




maandag 11 januari 2010
Please visit
                          http://groups.google.com/group/layar-
                                        devel...
Thanks!
                          maurice@layar.com; @groenhart
                           claire@layar.com; @claireboo


...
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Webinar Presentatie Layar 6 Jan 2010

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Slides of the first Layar Webinar on January 6th, 2010. Covering:
- iPhone status
- What's possible with Layar v3.0
- Tips & Tricks

Published in: Technology, News & Politics

Transcript of "Webinar Presentatie Layar 6 Jan 2010"

  1. 1. Layar Webinar Jan 6th, 2010 © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen Browse The World, http://layar.com maandag 11 januari 2010
  2. 2. Layar team! maandag 11 januari 2010
  3. 3. Layar Webinar 6th of January maandag 11 januari 2010
  4. 4. Claire Boonstra - Maurice Groenhart maandag 11 januari 2010
  5. 5. First Layar Webinar Held on January 6th, 2010 For Layar content Developers & others interested in Layar Goal: inspire & facilitate Layar content community to develop fantastic layers maandag 11 januari 2010
  6. 6. Program Why we pulled Layar from the Appstore? Layar presentation Layar Ecosystem Tips and tricks Feedback Questions maandag 11 januari 2010
  7. 7. Why we pulled our app from the iPhone Appstore Reported crashes - no 100% user satisfaction Currently re-developing the iPhone version to be future-proof Relaunch in February 2010 Version 2.0 will not be put back in the app store Layar will remain available on Android maandag 11 januari 2010
  8. 8. Layar version 3 presentation maandag 11 januari 2010
  9. 9. Claire Boonstra Layar co-founder maandag 11 januari 2010
  10. 10. Layar so far: “where is...” maandag 11 januari 2010
  11. 11. Location AR GPS / Cell-ID Compass Camera maandag 11 januari 2010
  12. 12. Supported devices Android iPhone 3G S Symbian back soon 2010 maandag 11 januari 2010
  13. 13. Open platform Everybody can create their own Augmented Reality experiences on Layar maandag 11 januari 2010
  14. 14. Active Layar content creators Austria Belgium Bosnia 1500+ +500 Canada Bulgaria United States France India Mexico Germany Singapore Italy Japan Ireland Korea Montenegro Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Spain Australia Sweden keys New Zealand Granted developer United Kingdom maandag 11 januari 2010
  15. 15. Content developers doing business developing layers for 3rd parties maandag 11 januari 2010
  16. 16. >300 layers published worldwide maandag 11 januari 2010
  17. 17. Some of the brands on Layar Newbury Trulia St YP Voodoo OSM Fest Hotpads Idealista Tim Horton’s maandag 11 januari 2010
  18. 18. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/ maandag 11 januari 2010
  19. 19. http://www.flickr.com/photos/czy_584/42672745/ maandag 11 januari 2010
  20. 20. Augmented Reality is a new medium maandag 11 januari 2010
  21. 21. The unique quality of AR medium is The Third Dimension (3D) of reality That’s why this medium is relevant maandag 11 januari 2010
  22. 22. Augmented Reality is an “Experience Medium” not just a functional tool maandag 11 januari 2010
  23. 23. http://en.nai.nl/exhibitions/sara © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com maandag 11 januari 2010
  24. 24. Detailed 3D model on top of construction site While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized. maandag 11 januari 2010
  25. 25. “See what you can’t see” maandag 11 januari 2010
  26. 26. Re-create the past maandag 11 januari 2010
  27. 27. Imagine: Summer 2010, Colosseum, Rome maandag 11 januari 2010
  28. 28. ... and hear the lions roar maandag 11 januari 2010
  29. 29. “Old” art maandag 11 januari 2010
  30. 30. New art? Inside of a piece of art inspired by Mondrian maandag 11 januari 2010
  31. 31. It’s through the (3D) objects that we experience maandag 11 januari 2010
  32. 32. 3D objects placed above your house maandag 11 januari 2010
  33. 33. Xmas 2009: webservice to place 3D Santa’s above people’s house maandag 11 januari 2010
  34. 34. Personalization & closed layers: login maandag 11 januari 2010
  35. 35. Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg maandag 11 januari 2010
  36. 36. maandag 11 januari 2010
  37. 37. maandag 11 januari 2010
  38. 38. Automatic Triggering http://www.flickr.com/photos/gx9/274672095/ maandag 11 januari 2010
  39. 39. Seeda - Japanese Rapper launched his new single though Layar maandag 11 januari 2010
  40. 40. music started playing automatically when reached pre-defined destination maandag 11 januari 2010
  41. 41. Many possibilities for auto-triggered actions: Play audio Play video Show quiz question Show 3D object Show image etc... maandag 11 januari 2010
  42. 42. Point - Point enables treasure hunts, city tours etc maandag 11 januari 2010
  43. 43. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database maandag 11 januari 2010
  44. 44. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Most interesting area for Layar! Around me Moving “Where is...” City tours Most of the current layers Existing info Location database maandag 11 januari 2010
  45. 45. Experiences! maandag 11 januari 2010
  46. 46. Games © 2009, Layar BV Confidential and Proprietory maandag 11 januari 2010
  47. 47. Example: “experience domes”: You see a 3D dome. While holding up your phone, you walk inside the dome. Once inside of the dome, your landscape changes - all of a sudden you are in the middle of a Japanese street. You look around you and see the skyscrapers and street signs, and hear Japanese street sounds. You teleport yourself to a new world. maandag 11 januari 2010
  48. 48. Example completely fictional maandag 11 januari 2010
  49. 49. Red Bull parked cars around town Find the car, turn the key and win two tickets for RedBull Air Race maandag 11 januari 2010
  50. 50. 360 degrees panorama Touch the key and see if you win.. Audio of the Red Bull Air race maandag 11 januari 2010
  51. 51. All possible: right now. with Layar version 3.0 maandag 11 januari 2010
  52. 52. Do it yourself ? http://dev.layar.com maandag 11 januari 2010
  53. 53. Need help? Check the Developer Catalog maandag 11 januari 2010
  54. 54. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com maandag 11 januari 2010
  55. 55. or use one of these easy development tools: maandag 11 januari 2010
  56. 56. • PorPOIse by Jens de Smit http://code.google.com/p/porpoise/ • LayarDotNet by Dylan Phillips http://layardotnet.codeplex.com • Python: Django-Layar by James Turk http://pypi.python.org/pypi/django-layar/0.1.0 maandag 11 januari 2010
  57. 57. or use BuildAR If you don’t understand this "object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",”reduced”: “small_ghost.l3d "size": 2}, www.buildar.com maandag 11 januari 2010
  58. 58. maandag 11 januari 2010
  59. 59. What’s your dream? maandag 11 januari 2010
  60. 60. Ecosystem maandag 11 januari 2010
  61. 61. Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies 3D modelers Educators Artists Governments Brands maandag 11 januari 2010
  62. 62. New content, created for AR New art Storytelling Messages & Graffiti Create more of these! AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database maandag 11 januari 2010
  63. 63. How are we going to achieve this maandag 11 januari 2010
  64. 64. Events With this events we want to bring the whole Layar AR ecosystem, which includes developers, artists, (game)designers, storytellers, media agencies and brands, together. We would like to create a synergy between different groups and backgrounds to discuss and drive content creation for Augmented Reality. Want to organize a event yourself please contact us at events@layar.com We will try to facilitate you in the best possible way maandag 11 januari 2010
  65. 65. Connecting brands and agencies with developers Facilitating developers Inspiring developers with cool ideas maandag 11 januari 2010
  66. 66. Tips - How to improve your layers maandag 11 januari 2010
  67. 67. Set bounding box for your local layer maandag 11 januari 2010
  68. 68. Define the local bounding box for a layer  Specify one or more bounding boxes for your layer, so that it can be found underneath the “local” tab in the Layar Browser. Enable hyper-local & relevant content discovery.  http://layar.pbworks.com/Local-search-for-layers maandag 11 januari 2010
  69. 69. Customize icons Better look and feel & increase re-usage maandag 11 januari 2010
  70. 70. http://layar.pbworks.com/More-than-3-custom-icons maandag 11 januari 2010
  71. 71. Auto-triggered actions Provide the user with an experience maandag 11 januari 2010
  72. 72. How to define auto-triggered actions   The layer may now contain POIs with auto-triggered actions. Think of an audio file that plays automatically when the user enters a 3D virtual building or a web page that gets called when the user reaches the treasure in a treasure hunt.   http://layar.pbworks.com/Auto-triggered+actions maandag 11 januari 2010
  73. 73. Make sure you attach keywords to your layer maandag 11 januari 2010
  74. 74. Please visit http://groups.google.com/group/layar- developers if you have technical questions maandag 11 januari 2010
  75. 75. Thanks! maurice@layar.com; @groenhart claire@layar.com; @claireboo visit www.layar.com maandag 11 januari 2010
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