0
© 2009, Layar BV Confidential and Proprietory        Photo: Marco Derksen
                                                B...
Claire Boonstra
    Layar co-founder
dinsdag 8 december 2009
Our reality: an empty canvas




                                             http://www.flickr.com/photos/pmo/533680927/

...
http://www.flickr.com/photos/czy_584/42672745/
dinsdag 8 december 2009
Augmented Reality is a new medium




dinsdag 8 december 2009
Augmented Reality is an “Experience Medium”
                                         not just a functional tool




dinsda...
Click to see video:
                                                http://www.youtube.com/watch?v=a645kLWRmSU




 © 2009...
click to play
                       video




                          http://www.youtube.com/watch?v=9tM8L8fMb98
dinsda...
“See what you can’t see”


dinsdag 8 december 2009
Re-create
                          the past


                                  Example layer
dinsdag 8 december 2009
Colosseum, Rome




dinsdag 8 december 2009
... and hear the lions roar




                                  Example layer
dinsdag 8 december 2009
“Old” art




                                      developed by Hoppala
dinsdag 8 december 2009
New art?




dinsdag 8 december 2009
http://www.youtube.com/watch?v=uLs2eWOCcQ8
dinsdag 8 december 2009
It’s through the (3D) objects that we experience




dinsdag 8 december 2009
UFO’s:
                          Space-invaders
                               by Muzar




                              ...
Personalization
                          & closed layers:

                               login


dinsdag 8 december 2009
AR: New ways of Storytelling




                                 http://phoenix.praxistechnology.com/sites/webartsites/my...
dinsdag 8 december 2009
Beatles Magical AR tour by AugmentReality.co.uk
dinsdag 8 december 2009
Automatic Triggering




                          Enter the zone, predefined action starts: play video/ audio, display
   ...
Point - Point




                          Point-point navigation enables treasure hunts, city tours, storytelling
dinsda...
Possible:
                            NOW

dinsdag 8 december 2009
Layar version 3.0


dinsdag 8 december 2009
Location AR
                          GPS / Cell-ID      Compass    Camera




dinsdag 8 december 2009
Available on:
                          Android        iPhone 3G S   Symbian: 2010




dinsdag 8 december 2009
Active Layar Developers

                                                                   Austria
                      ...
Developers doing business




dinsdag 8 december 2009
254 layers
                            published worldwide

dinsdag 8 december 2009
Brands on Layar
                                                                                 Newbury
                 ...
Layar so far: “where is...”




dinsdag 8 december 2009
New content, created for AR

                               New art                                     Storytelling
     ...
Experiences!


dinsdag 8 december 2009
Games




         © 2009, Layar BV Confidential and Proprietory

dinsdag 8 december 2009
Experience domes:

                             walk inside and
                          teleport yourself to a
         ...
Example
                          completely fictional


dinsdag 8 december 2009
Red Bull parked cars around town




                                   Find the car, turn the key and
                   ...
360 degrees panorama




                          Touch the key and see if you win..



                                 ...
Vision of the future



dinsdag 8 december 2009
created by Najork.net http://vimeo.com/5716181
dinsdag 8 december 2009
Do it yourself ?
                            http://dev.layar.com

dinsdag 8 december 2009
dinsdag 8 december 2009
or
                                   If you don’t understand this
                                             "object": ...
use one of these
               easy development tools
dinsdag 8 december 2009
•   PorPOIse by Jens de Smit
                              http://code.google.com/p/porpoise/


                          ...
www.buildar.com

dinsdag 8 december 2009
Steef de Winter
                          <steef@numarketing.nl>




dinsdag 8 december 2009
Still too techy?
                          Check the Developer Catalog


dinsdag 8 december 2009
© 2009, Layar BV Confidential and Proprietory   Browse The World, http://layar.com

dinsdag 8 december 2009
What’s your dream?


                                           Thank You

                                           @cla...
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Layar V2 Event Final Slideshare

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Presentation by Claire Boonstra, Layar co-founder, on the V2_ AR event in Rotterdam, December 4th 2009. Showcasing the range of possibilities of Layar version 3.0, including: displaying of buildings on top of their construction site, putting the Beatles back on Abbey Road, experiencing history and AR games.

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  • 5 meter accuracy bij optimale context
  • 5 meter accuracy bij optimale context
  • 5 meter accuracy bij optimale context
  • Transcript of "Layar V2 Event Final Slideshare"

    1. 1. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen Browse The World, http://layar.com dinsdag 8 december 2009
    2. 2. Claire Boonstra Layar co-founder dinsdag 8 december 2009
    3. 3. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/ dinsdag 8 december 2009
    4. 4. http://www.flickr.com/photos/czy_584/42672745/ dinsdag 8 december 2009
    5. 5. Augmented Reality is a new medium dinsdag 8 december 2009
    6. 6. Augmented Reality is an “Experience Medium” not just a functional tool dinsdag 8 december 2009
    7. 7. Click to see video: http://www.youtube.com/watch?v=a645kLWRmSU © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
    8. 8. click to play video http://www.youtube.com/watch?v=9tM8L8fMb98 dinsdag 8 december 2009
    9. 9. “See what you can’t see” dinsdag 8 december 2009
    10. 10. Re-create the past Example layer dinsdag 8 december 2009
    11. 11. Colosseum, Rome dinsdag 8 december 2009
    12. 12. ... and hear the lions roar Example layer dinsdag 8 december 2009
    13. 13. “Old” art developed by Hoppala dinsdag 8 december 2009
    14. 14. New art? dinsdag 8 december 2009
    15. 15. http://www.youtube.com/watch?v=uLs2eWOCcQ8 dinsdag 8 december 2009
    16. 16. It’s through the (3D) objects that we experience dinsdag 8 december 2009
    17. 17. UFO’s: Space-invaders by Muzar Zeppelins by Winvolve dinsdag 8 december 2009
    18. 18. Personalization & closed layers: login dinsdag 8 december 2009
    19. 19. AR: New ways of Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg dinsdag 8 december 2009
    20. 20. dinsdag 8 december 2009
    21. 21. Beatles Magical AR tour by AugmentReality.co.uk dinsdag 8 december 2009
    22. 22. Automatic Triggering Enter the zone, predefined action starts: play video/ audio, display coupon/ quiz question http://www.flickr.com/photos/gx9/274672095/ dinsdag 8 december 2009
    23. 23. Point - Point Point-point navigation enables treasure hunts, city tours, storytelling dinsdag 8 december 2009
    24. 24. Possible: NOW dinsdag 8 december 2009
    25. 25. Layar version 3.0 dinsdag 8 december 2009
    26. 26. Location AR GPS / Cell-ID Compass Camera dinsdag 8 december 2009
    27. 27. Available on: Android iPhone 3G S Symbian: 2010 dinsdag 8 december 2009
    28. 28. Active Layar Developers Austria Belgium Bosnia 1200+ +500 Canada Bulgaria United States France India Mexico Germany Singapore Italy Japan Ireland Korea Montenegro Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Spain Australia Sweden keys New Zealand Granted developer United Kingdom dinsdag 8 december 2009
    29. 29. Developers doing business dinsdag 8 december 2009
    30. 30. 254 layers published worldwide dinsdag 8 december 2009
    31. 31. Brands on Layar Newbury Trulia St YP Voodoo OSM Fest Hotpads Idealista Tim Horton’s dinsdag 8 december 2009
    32. 32. Layar so far: “where is...” dinsdag 8 december 2009
    33. 33. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database dinsdag 8 december 2009
    34. 34. Experiences! dinsdag 8 december 2009
    35. 35. Games © 2009, Layar BV Confidential and Proprietory dinsdag 8 december 2009
    36. 36. Experience domes: walk inside and teleport yourself to a different world dinsdag 8 december 2009
    37. 37. Example completely fictional dinsdag 8 december 2009
    38. 38. Red Bull parked cars around town Find the car, turn the key and win two tickets for RedBull Air Race dinsdag 8 december 2009
    39. 39. 360 degrees panorama Touch the key and see if you win.. Audio of the Red Bull Air race dinsdag 8 december 2009
    40. 40. Vision of the future dinsdag 8 december 2009
    41. 41. created by Najork.net http://vimeo.com/5716181 dinsdag 8 december 2009
    42. 42. Do it yourself ? http://dev.layar.com dinsdag 8 december 2009
    43. 43. dinsdag 8 december 2009
    44. 44. or If you don’t understand this "object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",”reduced”: “small_ghost.l3d "size": 2}, dinsdag 8 december 2009
    45. 45. use one of these easy development tools dinsdag 8 december 2009
    46. 46. • PorPOIse by Jens de Smit http://code.google.com/p/porpoise/ • LayarDotNet by Dylan Phillips http://layardotnet.codeplex.com • Python: Django-Layar by James Turk http://pypi.python.org/pypi/django-layar/0.1.0 dinsdag 8 december 2009
    47. 47. www.buildar.com dinsdag 8 december 2009
    48. 48. Steef de Winter <steef@numarketing.nl> dinsdag 8 december 2009
    49. 49. Still too techy? Check the Developer Catalog dinsdag 8 december 2009
    50. 50. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
    51. 51. What’s your dream? Thank You @claireboo claire@layar.com dinsdag 8 december 2009
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