0
Claire Boonstra
                            Co-founder
                        @claireboo on twitter

                    ...
Layar Reality Browser




                                                © 2010, Layar B.V.
vrijdag 16 april 2010
Layar Reality Browser




                                                © 2010, Layar B.V.
vrijdag 16 april 2010
Layar is an open platform

                                      Brands & Content




                         Developers ...
Layar - the company

                           Founded in June 2009
                            Based in Amsterdam
      ...
Layar - the platform

                              500 layers published
                           2000 layers in develop...
Examples and best practises:
                                 General


                                                  ...
Buildings you can’t see (yet)




                                                Layer developed by NAi/ IN10   © 2010, L...
Beatles Magical AR tour




                                                                              © 2010, Layar B....
Virtual Public Art Project




                                            Layer developed by Superimpose/ VPAP   © 2010, ...
Run around
                        and collect them all




                                               Layer developed...
Ubisoft’s Splintercell




                                                 © 2010, Layar B.V.
vrijdag 16 april 2010
AR flashmob




                                     © 2010, Layar B.V.
vrijdag 16 april 2010
Some inspiration
                         for TV content


                                           © 2010, Layar B.V.
v...
TV format   Reality


                                © 2010, Layar B.V.
vrijdag 16 april 2010
Car TV Show




            how would the Lotus Cosworth look in your backyard?
                                          ...
Discover
                               Platform 9 3/4 ...




    ... at the nearest train
             station


       ...
CSI in real life




                                  Layer example   © 2010, Layar B.V.
vrijdag 16 april 2010
SATC tour




    and learn where Carrie
     bought her Manolo’s


                                         © 2010, Layar...
More than a functional tool


          Situation Awareness               Focused Experiences
         (360 degree, ambien...
Augmented Reality is
                         to become a new
                           Mass Medium

                    ...
Samsung:
                        Global pre-installation
                             agreement
                        Te...
In summary
                             Your own AR experience

                               Healthy ecosystem

        ...
Save the date:
                        June 18th, 2010
                          Amsterdam

                        Layar ...
Thank You
                        claire@layar.com
                           @claireboo


                               ...
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Layar Augmented Reality presentation for MIPTV Cannes

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Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.

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Transcript of "Layar Augmented Reality presentation for MIPTV Cannes"

  1. 1. Claire Boonstra Co-founder @claireboo on twitter April 15th 2010 © 2010, Layar B.V. vrijdag 16 april 2010
  2. 2. Layar Reality Browser © 2010, Layar B.V. vrijdag 16 april 2010
  3. 3. Layar Reality Browser © 2010, Layar B.V. vrijdag 16 april 2010
  4. 4. Layar is an open platform Brands & Content Developers Users © 2010, Layar B.V. vrijdag 16 april 2010
  5. 5. Layar - the company Founded in June 2009 Based in Amsterdam 3 founders 32 people Funded: 2,5 million Euro © 2010, Layar B.V. vrijdag 16 april 2010
  6. 6. Layar - the platform 500 layers published 2000 layers in development 3000 content creators worldwide nearly 1,5 million downloads Android and iPhone © 2010, Layar B.V. vrijdag 16 april 2010
  7. 7. Examples and best practises: General © 2010, Layar B.V. vrijdag 16 april 2010
  8. 8. Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V. vrijdag 16 april 2010
  9. 9. Beatles Magical AR tour © 2010, Layar B.V. Layer developed by AugmentReality vrijdag 16 april 2010
  10. 10. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V. vrijdag 16 april 2010
  11. 11. Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V. vrijdag 16 april 2010
  12. 12. Ubisoft’s Splintercell © 2010, Layar B.V. vrijdag 16 april 2010
  13. 13. AR flashmob © 2010, Layar B.V. vrijdag 16 april 2010
  14. 14. Some inspiration for TV content © 2010, Layar B.V. vrijdag 16 april 2010
  15. 15. TV format Reality © 2010, Layar B.V. vrijdag 16 april 2010
  16. 16. Car TV Show how would the Lotus Cosworth look in your backyard? Layer developed by AugmentReality © 2010, Layar B.V. vrijdag 16 april 2010
  17. 17. Discover Platform 9 3/4 ... ... at the nearest train station © 2010, Layar B.V. vrijdag 16 april 2010
  18. 18. CSI in real life Layer example © 2010, Layar B.V. vrijdag 16 april 2010
  19. 19. SATC tour and learn where Carrie bought her Manolo’s © 2010, Layar B.V. vrijdag 16 april 2010
  20. 20. More than a functional tool Situation Awareness Focused Experiences (360 degree, ambient) Context (Third Party layers) © 2010, Layar B.V. vrijdag 16 april 2010
  21. 21. Augmented Reality is to become a new Mass Medium © 2010, Layar B.V. vrijdag 16 april 2010
  22. 22. Samsung: Global pre-installation agreement Tens of millions of phones equipped with Layar, already in the shop © 2010, Layar B.V. vrijdag 16 april 2010
  23. 23. In summary Your own AR experience Healthy ecosystem Unique engagement brands - users Connect TV with Reality Tens of millions of users in 2010 © 2010, Layar B.V. vrijdag 16 april 2010
  24. 24. Save the date: June 18th, 2010 Amsterdam Layar NEXT event © 2010, Layar B.V. vrijdag 16 april 2010
  25. 25. Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V. vrijdag 16 april 2010
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