Layar Augmented Reality presentation for MIPTV Cannes
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Layar Augmented Reality presentation for MIPTV Cannes

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Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.

Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.

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Layar Augmented Reality presentation for MIPTV Cannes Layar Augmented Reality presentation for MIPTV Cannes Presentation Transcript

  • Claire Boonstra Co-founder @claireboo on twitter April 15th 2010 © 2010, Layar B.V. vrijdag 16 april 2010
  • Layar Reality Browser © 2010, Layar B.V. vrijdag 16 april 2010
  • Layar Reality Browser © 2010, Layar B.V. vrijdag 16 april 2010
  • Layar is an open platform Brands & Content Developers Users © 2010, Layar B.V. vrijdag 16 april 2010
  • Layar - the company Founded in June 2009 Based in Amsterdam 3 founders 32 people Funded: 2,5 million Euro © 2010, Layar B.V. vrijdag 16 april 2010
  • Layar - the platform 500 layers published 2000 layers in development 3000 content creators worldwide nearly 1,5 million downloads Android and iPhone © 2010, Layar B.V. vrijdag 16 april 2010
  • Examples and best practises: General © 2010, Layar B.V. vrijdag 16 april 2010
  • Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V. vrijdag 16 april 2010
  • Beatles Magical AR tour © 2010, Layar B.V. Layer developed by AugmentReality vrijdag 16 april 2010
  • Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V. vrijdag 16 april 2010
  • Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V. vrijdag 16 april 2010
  • Ubisoft’s Splintercell © 2010, Layar B.V. vrijdag 16 april 2010
  • AR flashmob © 2010, Layar B.V. vrijdag 16 april 2010
  • Some inspiration for TV content © 2010, Layar B.V. vrijdag 16 april 2010
  • TV format Reality © 2010, Layar B.V. vrijdag 16 april 2010
  • Car TV Show how would the Lotus Cosworth look in your backyard? Layer developed by AugmentReality © 2010, Layar B.V. vrijdag 16 april 2010
  • Discover Platform 9 3/4 ... ... at the nearest train station © 2010, Layar B.V. vrijdag 16 april 2010
  • CSI in real life Layer example © 2010, Layar B.V. vrijdag 16 april 2010
  • SATC tour and learn where Carrie bought her Manolo’s © 2010, Layar B.V. vrijdag 16 april 2010
  • More than a functional tool Situation Awareness Focused Experiences (360 degree, ambient) Context (Third Party layers) © 2010, Layar B.V. vrijdag 16 april 2010
  • Augmented Reality is to become a new Mass Medium © 2010, Layar B.V. vrijdag 16 april 2010
  • Samsung: Global pre-installation agreement Tens of millions of phones equipped with Layar, already in the shop © 2010, Layar B.V. vrijdag 16 april 2010
  • In summary Your own AR experience Healthy ecosystem Unique engagement brands - users Connect TV with Reality Tens of millions of users in 2010 © 2010, Layar B.V. vrijdag 16 april 2010
  • Save the date: June 18th, 2010 Amsterdam Layar NEXT event © 2010, Layar B.V. vrijdag 16 april 2010
  • Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V. vrijdag 16 april 2010