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7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
7 steps to a successful Social media channel
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7 steps to a successful Social media channel

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7 steps to get started with your company's social media channel

7 steps to get started with your company's social media channel

Published in: Business, Technology
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  • 1. Building online communities for growth 7 steps to a successful Social media channelINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 2. 7 steps to a successful Social media channelINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 3. Scanning Strategy Coaching ContentINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 4. 1. Purpose Define your purpose. ”Create recommendations”INCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 5. 2. Audience profiling ScanningINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 6. 3. Content strategy StrategyINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 7. Strategy4. Platform(s) Facebook/Google+ – Dialogue och timeline. Pictures/videoTwitter/Linkedin – Networkingand short updates Slideshare/Youtube – Archive and source for presentations and video. Pinterest – Traffic optimizer, female audience Blog – Core competence and messageINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 8. 5. Coach your stars CoachingINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 9. Content6. Editorial team roles Community Manager Content owner Media channel owner Community Manager Ambassador x n Web-bureau Editor x n Decide what to do inhouse and what to outsourceINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  • 10. Content7. Content process Analysis Planning Result Campaign ContentINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY

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