Guatemala CMWC 2010 An Exclusive Sponsorship Proposal
<ul><li>The 18 th annual Cycle Messenger World Championships – CMWC – race is once again being held in historic Panajchel, Guatemala from September 3-5, 2010, attracting world-class riders from 21 countries and 121 cities. This gruelling race requires not only stamina but also tremendous courage to ride atop the volcano adjacent to Lake Atitlan. In addition to the medals and awards presented in Guatemala next year, La Carrera Cycles is proud to offer, for the very first time, La Ocho . </li></ul>La Ocho is a Figure-8 Track Race and is the main attraction. Other popular events include: Skids | Track Stand | Backward Circles | Bunny Hop | Sprints | Cargo | Relay | Goldsprints | Lake Jump For information on this sponsorship opportunity, please contact Nadir Olivet or Laura Hopcroft in Toronto at Boundless (Event Management and Communications – 416-691-1448 ) or visit the website http://www.cmwcguatemala.com Our target audience is global and comprises young adults 18-34, male and female leaders, known collectively as early adopters and influencers in their local communities. They are in contact with each other online and wirelessly through applications like YouTube and Twitter.
<ul><li>Many recognized brands currently sponsor teams, as well as individual racers. </li></ul>The annual CMWC street race has grown in popularity. Last year the event was held in Toronto, the year before in Dublin and this year Tokyo. Production costs are met through registration sales. We are seeking and negotiating with new partners, such as those in the merchandising and broadcast industries.
<ul><li>We need $250,000 to produce the event in Guatemala next year and will provide in exchange an exclusive broadcast opportunity for the Red Bull brand. </li></ul>Streaming video content shot by competitors will be, edited, branded and distributed daily into commonly used portals, such as Facebook, Current and Viddler. We will ensure that Red Bull maximizes reach by placing signage strategically at Start | Finish line, Podium, key corners and refreshment stands.
<ul><li>CMWC and La Ocho organizers understand the value of the unique setting. </li></ul>Panajchel is an incredibly picturesque town, while the roads atop the volcano providing breath-taking views of its lake below. Mainstream media personnel from television, radio and print are being invited, augmenting reporters from cycling and sports magazines promoting the international event.
<ul><li>On Site Displays & Interaction </li></ul><ul><li>Red Bull will host a tented space and conduct activities including but not limited to sampling, distribution of collateral material, give-away promotions and the opportunity to receive consumer leads directly. </li></ul><ul><li> </li></ul><ul><li>On Terrain Signage </li></ul><ul><li>Main Signage (Start | Finish, Corners, Podium and Kiosks), Repair Shop, Fan-friendly zones, Judges’ Tent Signage and the Red Bull Dedicated Area, as well as Product Displays, Rider Uniforms, Staff Uniforms, Flags and Umbrellas. </li></ul><ul><li> </li></ul><ul><li>Media </li></ul><ul><li>In addition to Announcer Mentions at event and in-camera, Red Bull will receive visual Name and Logo Identification in materials targeting: Television, Print, Radio, News and online media, and all related pre-event Publicity Materials distributed, including media releases, media kits and collateral, posters, flyers and online programs. </li></ul>Our Offering to Red Bull:
<ul><li>We welcome a partnership with Red Bull, as the opportunity is significant. </li></ul><ul><li>With the participation of Red Bull, we can enable the continued growth and success of La Ocho, and its associated fixed-gear cycling events globally. </li></ul><ul><li>Together, as partners, we can successfully develop, brand and commercialize riders and events, teams and leagues. </li></ul>
<ul><li>"Part velodrome, part corckscrew, part half pipe, and part destruction derby, the La Ocho figure-eight bike track promises to be like nothing else in the world. Built especially for this event from hard- packed dirt, with banked turns and an over/under bridge crossing intersection in the middle, this unique course will test the bike handling skills of even the most experienced riders. After one day of open practice, riders will be divided up in to heats of 4, as they try to advance through the 2 day elimination- style tournament. Winners will advance straight through, while losers will have to make it via the second chance brackets. Races will start off short and sweet, but will get much longer as the event progresses, culminating in a brutal, 100 lap final." </li></ul>Nadir Olivet
<ul><li>Branded Team Jersey </li></ul>Front Back
& Please contact Nadir Olivet or Laura Hopcroft in Toronto directly at 416-691-1448 for additional information regarding this opportunity, or visit our website http://www.cmwcguatemala.com