Rockaways final presentation

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Rockaways final presentation

  1. 1. Revitalizing The Rockaways• A Regional/Urban Design AssistanceTeam (R/UDAT) Project
  2. 2. Community Process
  3. 3. Margot Jacobs
  4. 4. mobilityconnectivityBeach116thSt.Wayne Feiden
  5. 5. FerryBeach116thSt.A trainBoardwalkBeach ChannelDr.Rockaway Beach Blvd .NewportAveEveryone is a pedestrian
  6. 6. Beach Channel Dr.Newport AveB116thSt.Beach ChannelDr./Newport Ave./B 116th•crashes & conflicts•delays
  7. 7. Beach Channel Dr.Newport AveB116thSt.options
  8. 8. roundabouts
  9. 9. conceptual solutionBeach Channel Dr./Newport Ave./Beach 116thSt.
  10. 10. Rockaway Beach Blvd/B 116thSt.arrival?where next?Boardwalk/B 116thSt.
  11. 11. subway stop/police parking
  12. 12. ferry: Beach 116thSt.• geographic center• highest pedestrian option• downtown synergy• bicycle linkages
  13. 13. ferry: Riis Landing• Best park-and-ride option• Shortest ferry journey• Land ownership challenges• Bicycle linkages
  14. 14. transit• Additional ferry service further east IF ferry to JFK• Beach Channel Dr. HOV/busway (<19,000 AADT)• Transit signal priority• Express bus (future bus rapid transit, BRT)
  15. 15. bicycle facilities• Bicycle trail and lane connections• Future citibike station Beach 116th• Bicycle lane markings and wayfinding
  16. 16. overall focus• Strong network– multiple travel options• Tolls reasonable• Transit priority for journey to work• Bicycle & pedestrian priority– Shrink distances– Support economic development– Quality of life
  17. 17. Cheryl Morgan
  18. 18. 44REALIZING BEACH 116Abe Farkas
  19. 19. PATH TO GETTING THERE• COMMUNITY AGREEMENT ON VISION• ALIGN PLANS, POLICIES, CODES• FIND POTENTIAL PUBLIC/PRIVATEPARTNERS• IDENTIFY STRATEGIC SITES/PHASING• NAIL FUNDING TOOL KIT• SECURE SITES/DEVELOPERS
  20. 20. 46WTF
  21. 21. TAX INCREMENT DISTRICT• CREATE A TIF DISTRICT• CAPTURE NORMAL PROPERTY TAXFROM NEW DEVELOPMENT• EXISTING TAX BODIES GET BASETAXES• TIF USED TO SUPPORT CAPITALDEVELOPMENT WITHIN DISTRICT
  22. 22. POSSIBLE TIF DISTRICT
  23. 23. MORE TOOLS IN THE KIT• CDBG AND HUD SECTION 108• EB5• TAX CREDITS• GAME CHANGER GRANT
  24. 24. 50THREE TRANSFORMERS
  25. 25. SOUTHEAST BEACH – GAMECHANGER• WHY HERE? WHY NOW?• USES: HOTEL, RETAIL,RESTAURANTS, HOUSING,COMMUNITY THEATRE, PARKINGSTRUCTURE
  26. 26. GAME CHANGER CONTINUED• RELOCATION OF SRO AND SPECIALNEEDS HOUSING• POTENTIAL COSTS AND FUNDSOURCES
  27. 27. BAY SIDE• ENTRY WAY AND BOOKEND• USES: BOUTIQUE HOTEL, RETAIL,RESTAURANT,FERRY LANDING
  28. 28. BAY SIDE II• RELOCATE PHARMACY• POTENTIAL COSTS AND FUNDSOURCES
  29. 29. PARKING LOT CONVERSIONS• MIXED USE INFILL CATALYST• USES: STRUCTRED PARKING/RETAIL,APARTMENTS/RETAIL, NEW STREETS• POTENTIAL COSTS AND FUNDSOURCES
  30. 30. Jane Jenkins
  31. 31. Recommendations(to be completed before December 2013)• Complete the “Steps to Create a StrongOrganization” checklist.• Focus on:– Volunteers– Action plan– membership• dues structure• membership chairman• recruit members.
  32. 32. Recommendations(to be completed before December 2013)Main Street Approach™– Organization– Design– Promotion– Economic Restructuring
  33. 33. Recommendations(to be completed before December 2013)• Set up an office– Hire and train anExecutive Director• Research and determine the viability of a BID.
  34. 34. 2013 Action Plan• Webpage– Content– Updates• Social mediastrategy
  35. 35. 2013 Action Plan• Launch a “supportlocal business”campaign.
  36. 36. 2013 Action Plan• Throw a party! Make money!– Evaluate event
  37. 37. 2013 Action Plan• Organize a clean-up day – or days.The district needs a good scrubbingon a regular basis.
  38. 38. 2013 Action Plan• Develop sign guidelines for Beach 116.
  39. 39. 2013 Action Plan• Leverage your disaster relief dollars.
  40. 40. 2013 Action Plan• Property inventory• Baseline DataCollection:– Number of jobs in thedistrict– Number of businesses inthe district– Property values– Current propertyownership– Current publicinvestment
  41. 41. 2013 Action PlanSeasonalcalendar
  42. 42. 2014 Plan• MarketingPlan– Traditionalmedia– Onlinestrategy– Fundingsources
  43. 43. 2014 Plan• Create real estateflyers.• Work with localbrokers
  44. 44. 2014 PlanOutdoor Market
  45. 45. 2014 Plan• Determine target demographics
  46. 46. 2014 Plan
  47. 47. 2014 PlanDollars Reinvested:- Total reinvestment in physicalimprovements (pub/pri)$55.7billionNet gain in businesses: 109,664Net gain in jobs: 473,439Number of building rehabilitations: 236,201Reinvestment Ratio (i): $18:$1• Track your reinvestment2012 Main Street™ Reinvestment
  48. 48. Have Fun!
  49. 49. Rock-Solid Revitalization• Community and NeighborhoodJoel Mills
  50. 50. Community Characteristics• “A series of neighborhoods”• “A microcosm of NYC”• “Isolated”• “where the projects got dumped”• “A place with strong attachment”
  51. 51. Civic Schizophrenia• Series of neighborhoods• Vast disparities inincome/wealth• neighborhood enclaves• oppositional ‘territories’• “a community with anidentity crisis”
  52. 52. Lots of great (but disparate) activity
  53. 53. Rock-Solid Revitalizationis community-led andbroadly shared
  54. 54. Community Principles for Success• Greater than the sum of its parts• Emphasis on civic, rather than politicalleadership• Transcend traditional roles, and reliance onthe public sector• inclusive, participatory, collaborative• Emphasis on not just what get’s done, butmore importantly, how it gets done• engage & involve the entire community
  55. 55. Cities have the capability of providing something foreverybody, only because, and only when, they arecreated by everybody.-- Jane Jacobs
  56. 56. “We have no publicresources to doanything”•National Statistics:•Volunteerism = $171 billion (only 64 mill people)•Total Charitable Giving = $298.42 billion.•Non-profits = $300 billion in investment into localcommunities•Over half of all states have enacted legislation to enableprivate-sector participation in infrastructure projects, wherethere is an estimated $180 billion to be leveraged•Crowdfunding - $1.5 billion in 2011 alone•*billions in federal support
  57. 57. Simple, but Transformational• From each organization, to an umbrella ofgroups collaborating on everything• an army of volunteers• an array of resources• from a cacophony of voices to a giantmegaphone for one community message• from disparate investments/activities to alignedactivities that build collective momentum• working from strengths• labor intensive start-up, but exponential return
  58. 58. Organizational Models• Form a New Organization• Use an Existing Organization• Community Coalition/Partnership
  59. 59. Use Existing Organization• Broadmoor, NewOrleans• Revitalization Plan• Formed CDC• Charter School• Education Corridor• FormedImprovement District
  60. 60. Multi-faceted approach• Community powered: 13,000 volunteers havecontributed 300,000 hours• Inclusive: "When you have solidarity of people ofdifferent economic groups, theres a power to that andthat can make a big difference"• Outside help (Harvard, MIT, etc), grants, etc• Attractive partner: "We knew there was moneyavailable. We said, Were ready, well take yourmoney, and well show you results." (Leveraged $40million initially)• In 7 years, 85% of the 2,400 homes were rebuilt andoccupied, vs. other neighborhoods that languished
  61. 61. Once you are organized....Community action becomes possible
  62. 62. What can a community do?• Articulate a Collective Vision• Set the table for partnerships• Position place as an attractive investment• Mobilize volunteers• Leverage collective capacity & Resources• Build Civic Momentum through communityprojects, events & activities
  63. 63. Articulate a Vision
  64. 64. Articulate a vision
  65. 65. And create momentum for action
  66. 66. ...mobilize volunteers
  67. 67. Today: $75 Million in New Investments
  68. 68. Mobilize volunteers
  69. 69. Create Community spaces“The Pallet Pavilion is a transitionalarchitecture project that functions as acommunity space and venue for events. It wasbuilt by volunteer power over 6 weeks in late2012.” (Christchurch, NZ)Pallet Pavilion is built from over 3000 wooden pallets
  70. 70. Create civic focal pointsFifth Ward Community Jam (Houston,TX)
  71. 71. Think Creatively
  72. 72. The Fremont Troll, Seattle
  73. 73. Civic/Place Branding• Creating a CivicTidal Wave• Internal audiencevs. externalaudience
  74. 74. • Welcome to the Rock...A community where you cantravel from sunrise to sunset in 3 short blocks...Hometo the greatest urban beach experience in theworld...A place where small town values still count,where deep attachment to community is stillmeaningful, and where neighbors work together for abetter future...It’s OUR community.
  75. 75. Rock Solid.
  76. 76. Rock On.
  77. 77. Rock Steady.
  78. 78. Rock Candy.
  79. 79. Rock Out.
  80. 80. Rock Out.
  81. 81. Rock. Paper. Scissors.
  82. 82. Rock With Us.
  83. 83. This is your moment• This can be a brief momentin time, or it can be thebeginning of a sustained andenduring community spiritthat transforms theRockaways. Take ownershipof this opportunity.• “We are all faced with aseries of historicopportunities, brilliantlydisguised as insolubleproblems.”-John W. Gardner
  84. 84. Don’t pass this up.• During the last month...• Massive CA Fires• OKC Tornadoes• Midwest Floods• Andrea• NOAA’s Atlantic Hurricane Season Outlook saysthere is a 70 percent likelihood of 13 to 20 namedstorms (winds of 39 mph or higher), of which 7 to 11could become hurricanes (winds of 74 mph orhigher), including 3 to 6 major hurricanes (Category3, 4 or 5; winds of 111 mph or higher).
  85. 85. THANK YOU!

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