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Engaging Citizens in a Digital World: What Citizens Really Want from Digital Government
 

Engaging Citizens in a Digital World: What Citizens Really Want from Digital Government

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    Engaging Citizens in a Digital World: What Citizens Really Want from Digital Government Engaging Citizens in a Digital World: What Citizens Really Want from Digital Government Presentation Transcript

    • Findings of the 2012 CivicPlus Digital Citizen Engagement Survey
    • Over the course of six weeks, CivicPlussurveyed more than 1,200 Internet-usingcitizens across the United States andCanada.CivicPlus’ Digital Citizen Survey askedcitizens about the functionality of their localgovernment website as well as the types offunctionality they would like to see offered.
    • OUTLINEI. Trends in Digital GovernmentII. What Citizens WantIII. Key Survey ObjectivesIV. Survey ResultsV. Questions
    • 82% of internet users looked for information orcompleted a transaction on a government website within the last 12 months
    • TRENDS IN DIGITAL GOVERNMENT Until now, “innovative” and “cutting-edge” were not words that were used to describe government Notorious for being behind the times, government spent the last five years playing catch up
    • WHAT CITIZENS WANT Today, government has begun revolutionizing how citizens and government interact But before this revolution can happen, government must first answer one critical question: What do citizens want?
    • What information, tools andservices do citizens want to see ongovernment websites?
    • WHAT CITIZENS WANTTo find out, we went straight to the source: CITIZENS In the 2012 Digital Citizen Engagement Survey, we asked 1,269 citizens what they want and expect from digital government
    • KEY SURVEY OBJECTIVES Assess the current state of digital interaction between citizens and governments Gauge interest and assess the likelihood of citizens to use a government website for online government transactions and interaction Translation: Find out what they want!
    • Here are just a few of the things we found out…
    • Top 3 Reasons Citizens Visit Government Websites800700600500400300200100 0 Read newsletters or announcements View community calendar Access minutes or agendas
    • 81.5% of citizens would likely fill out and submit forms71.6% of citizens would likely pay for community services
    • If made available, what items would citizens most likely use a government website to pay for? Registration Fees 61% Permits 58% Utility Bills 53% Tickets or Fines 48%Information Requests 44%
    • If made available, what social media platforms would citizens most likely use to follow government? Facebook 57.5% Google+ 16.1% Twitter 14.7%
    • What functionality would citizens most likely use, if offered on a Government website?Submit requests or concerns 47% Pay bills or fees 46% Register for events 42%Apply for licenses or permits 41% Provide input on municipal… 40% Reserve facilities 30% Pay parking tickets or fines 27% Browse business listings 26% Search for municipal jobs 23% Read blogs 22% View streaming meetings 24% View recorded meetings 23% Download mobile apps 16%
    • So, do you have what your citizens want?Go towww.digitalcommunityengagement.comand take the 6 Stages of DigitalCommunity Engagement Assessment tofind out!
    • QUESTIONS? Michael Ashford, CivicPlus Director of Marketing ashford@civicplus.com @AshfordCP