Nick Underhill - London Child Poverty Conference
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Nick Underhill - London Child Poverty Conference

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  • 1. London child poverty conferenceNew sources of funding and philanthropy Supported by:
  • 2. What is Crowdfunding?Crowdfunding describes the collective effort of individuals who networkand pool their resources to support efforts initiated by other people ororganizations.Crowdfunding comes in four forms – equity, reward, donation, loan.A recent NESTA study found that the UK Crowdfunding market is alreadyestimated to be worth £80 million - from £0 almost two years ago.The worldwide market is worth $1.5 billion. Supported by:
  • 3. Crowdfunding not a new conceptIn the UK weve been Crowdfunding since Victorian times, although itwas known as civic subscription.Several large parks in Manchester were built that way - plus most ofthe statues in our towns.The most famous example of civic subscription in the UK was SheffieldUniversity - from the penny donations given a century ago by Sheffieldfactory workers to establish a university which would benefit theireconomy, health and children.In America the base of the Empire State building was crowdfunded. Supported by:
  • 4. Its not just about the moneyCrowdfunding is not just about raising money, it is about validating aproject or idea.Gaining support via Crowdfunding proves your idea is good anddevelops a strong initial and loyal customer base before your projecteven begins.Importantly Crowdfunding democratizes the financing process. Supported by:
  • 5. Types of businesses funded Supported by:
  • 6. The PotentialThe Bicycle Academy “What Peoplefund.it has achieved for The Bicycle Academy is impressive. It’s a sign that people are prepared to roll up their sleeves to back and support ideas which make a difference to the world – that’s what Big Society is about” – Zac Goldsmith MPRaised £40,000+ in just six days Supported by:
  • 7. What Crowdfunding cant doCrowdfunding for rewards are not the same as donations.For purely raising money sites like JustGiving are a more viablealternative.Crowdfunded projects need a clear start, middle and end – with a clearmarketing plan throughout. Nick Underhill MD KEO Digital www.peoplefund.it nick.underhill@keofilms.com www.keofilms.com Supported by: