London child poverty conferenceNew sources of funding and philanthropy    Supported by:
What is Crowdfunding?Crowdfunding describes the collective effort of individuals who networkand pool their resources to su...
Crowdfunding not a new conceptIn the UK weve been Crowdfunding since Victorian times, although itwas known as civic subscr...
Its not just about the moneyCrowdfunding is not just about raising money, it is about validating aproject or idea.Gaining ...
Types of businesses funded            Supported by:
The PotentialThe Bicycle Academy                                         “What Peoplefund.it has achieved for             ...
What Crowdfunding cant doCrowdfunding for rewards are not the same as donations.For purely raising money sites like JustGi...
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Nick Underhill - London Child Poverty Conference

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Nick Underhill - London Child Poverty Conference

  1. 1. London child poverty conferenceNew sources of funding and philanthropy Supported by:
  2. 2. What is Crowdfunding?Crowdfunding describes the collective effort of individuals who networkand pool their resources to support efforts initiated by other people ororganizations.Crowdfunding comes in four forms – equity, reward, donation, loan.A recent NESTA study found that the UK Crowdfunding market is alreadyestimated to be worth £80 million - from £0 almost two years ago.The worldwide market is worth $1.5 billion. Supported by:
  3. 3. Crowdfunding not a new conceptIn the UK weve been Crowdfunding since Victorian times, although itwas known as civic subscription.Several large parks in Manchester were built that way - plus most ofthe statues in our towns.The most famous example of civic subscription in the UK was SheffieldUniversity - from the penny donations given a century ago by Sheffieldfactory workers to establish a university which would benefit theireconomy, health and children.In America the base of the Empire State building was crowdfunded. Supported by:
  4. 4. Its not just about the moneyCrowdfunding is not just about raising money, it is about validating aproject or idea.Gaining support via Crowdfunding proves your idea is good anddevelops a strong initial and loyal customer base before your projecteven begins.Importantly Crowdfunding democratizes the financing process. Supported by:
  5. 5. Types of businesses funded Supported by:
  6. 6. The PotentialThe Bicycle Academy “What Peoplefund.it has achieved for The Bicycle Academy is impressive. It’s a sign that people are prepared to roll up their sleeves to back and support ideas which make a difference to the world – that’s what Big Society is about” – Zac Goldsmith MPRaised £40,000+ in just six days Supported by:
  7. 7. What Crowdfunding cant doCrowdfunding for rewards are not the same as donations.For purely raising money sites like JustGiving are a more viablealternative.Crowdfunded projects need a clear start, middle and end – with a clearmarketing plan throughout. Nick Underhill MD KEO Digital www.peoplefund.it nick.underhill@keofilms.com www.keofilms.com Supported by:
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