Your SlideShare is downloading. ×
Nick Underhill - London Child Poverty Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Nick Underhill - London Child Poverty Conference

200
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
200
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. London child poverty conferenceNew sources of funding and philanthropy Supported by:
  • 2. What is Crowdfunding?Crowdfunding describes the collective effort of individuals who networkand pool their resources to support efforts initiated by other people ororganizations.Crowdfunding comes in four forms – equity, reward, donation, loan.A recent NESTA study found that the UK Crowdfunding market is alreadyestimated to be worth £80 million - from £0 almost two years ago.The worldwide market is worth $1.5 billion. Supported by:
  • 3. Crowdfunding not a new conceptIn the UK weve been Crowdfunding since Victorian times, although itwas known as civic subscription.Several large parks in Manchester were built that way - plus most ofthe statues in our towns.The most famous example of civic subscription in the UK was SheffieldUniversity - from the penny donations given a century ago by Sheffieldfactory workers to establish a university which would benefit theireconomy, health and children.In America the base of the Empire State building was crowdfunded. Supported by:
  • 4. Its not just about the moneyCrowdfunding is not just about raising money, it is about validating aproject or idea.Gaining support via Crowdfunding proves your idea is good anddevelops a strong initial and loyal customer base before your projecteven begins.Importantly Crowdfunding democratizes the financing process. Supported by:
  • 5. Types of businesses funded Supported by:
  • 6. The PotentialThe Bicycle Academy “What Peoplefund.it has achieved for The Bicycle Academy is impressive. It’s a sign that people are prepared to roll up their sleeves to back and support ideas which make a difference to the world – that’s what Big Society is about” – Zac Goldsmith MPRaised £40,000+ in just six days Supported by:
  • 7. What Crowdfunding cant doCrowdfunding for rewards are not the same as donations.For purely raising money sites like JustGiving are a more viablealternative.Crowdfunded projects need a clear start, middle and end – with a clearmarketing plan throughout. Nick Underhill MD KEO Digital www.peoplefund.it nick.underhill@keofilms.com www.keofilms.com Supported by: