What it let us do• Broadcast to simultaneously to multiple audiences • Network TV • Local radio • International media • Situational Awareness • Interagency communications • Minority Groups • People overseas • People without power • People without social media
Lessons learnt• Don’t wait for a ﬁre to build a ﬁre station• Build on the top of your pyramids• You can’t kill it with a stick• Trust your staff, they are not stupid• Have someone who knows what they are doing• Have a senior manager who understands the medium• Develop agile values-based policy, based on sensible decision-making• It’s really not that hard
Queensland PoliceSocial Media during #qldﬂoods #TCYasi
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