Queensland PoliceSocial Media during #qldfloods           #TCYasi
Creek starting to rise
Plus 11 minutes
Plus 18 minutes
Plus 22 minutes
QPS	  Facebook	  page	  Likes	  May	  -­‐	  Dec	  268000600040002000  0       May-­‐6May-­‐16May-­‐27 Jun-­‐6Jun-­‐15Jun-­...
QPS	  Facebook	  page	  Likes	  May	  -­‐	  Jan	  1018000                                                                 ...
QPS	  Facebook	  page	  Likes	  Nov	  -­‐	  Feb	  24200,000                                                               ...
Some Numbers  450144 / 45% / #10 25 / 1
What it let us do• Broadcast to simultaneously to multiple  audiences   • Network TV   • Local radio   • International med...
Lessons learnt• Don’t wait for a fire to build a fire station• Build on the top of your pyramids• You can’t kill it with a s...
Queensland PoliceSocial Media during #qldfloods           #TCYasi
Kym Charlton - Queensland Police Social Media during #qldfloods #TCYasi
Kym Charlton - Queensland Police Social Media during #qldfloods #TCYasi
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Kym Charlton - Queensland Police Social Media during #qldfloods #TCYasi

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Kym Charlton's presentation at CMIS11.

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Kym Charlton - Queensland Police Social Media during #qldfloods #TCYasi

  1. 1. Queensland PoliceSocial Media during #qldfloods #TCYasi
  2. 2. Creek starting to rise
  3. 3. Plus 11 minutes
  4. 4. Plus 18 minutes
  5. 5. Plus 22 minutes
  6. 6. QPS  Facebook  page  Likes  May  -­‐  Dec  268000600040002000 0 May-­‐6May-­‐16May-­‐27 Jun-­‐6Jun-­‐15Jun-­‐25Jul-­‐3Jul-­‐11 Jul-­‐20 Jul-­‐29 Aug-­‐7 Aug-­‐17 Aug-­‐28Sept-­‐7Sept-­‐17Sept-­‐28Oct-­‐8Oct-­‐17Oct-­‐27Nov-­‐5Nov-­‐15Nov-­‐26 Dec-­‐6Dec-­‐15 May-­‐7May-­‐17May-­‐28 Jun-­‐7Jun-­‐16Jun-­‐26Jul-­‐4Jul-­‐12 Jul-­‐21 Jul-­‐30 Aug-­‐8 Aug-­‐18 Aug-­‐29Sept-­‐8Sept-­‐18Sept-­‐29Oct-­‐9Oct-­‐18Oct-­‐28Nov-­‐6Nov-­‐16Nov-­‐27 Dec-­‐7Dec-­‐16 May-­‐8May-­‐18May-­‐29 Jun-­‐8Jun-­‐17Jun-­‐27Jul-­‐5Jul-­‐13 Jul-­‐22 Jul-­‐31 Aug-­‐9 Aug-­‐19 Aug-­‐30Sept-­‐9Sept-­‐19Sept-­‐30Oct-­‐11Oct-­‐21Oct-­‐31Nov-­‐9Nov-­‐19Nov-­‐30 Dec-­‐11Dec-­‐21 May-­‐9May-­‐19May-­‐30 Jun-­‐9Jun-­‐18Jun-­‐28Jul-­‐6Jul-­‐14 Jul-­‐23 Aug-­‐1 Aug-­‐11 Aug-­‐22Sept-­‐1Sept-­‐11Sept-­‐22Oct-­‐2 Oct-­‐12Oct-­‐22 Nov-­‐1Nov-­‐11Nov-­‐22 Dec-­‐2 Dec-­‐12Dec-­‐22 May-­‐10May-­‐21 Jun-­‐1Jun-­‐10Jun-­‐20Jun-­‐30Jul-­‐8Jul-­‐16 Jul-­‐25 Aug-­‐3 Aug-­‐13 Aug-­‐24Sept-­‐3Sept-­‐13Sept-­‐24Oct-­‐4Oct-­‐13Oct-­‐23 Nov-­‐2Nov-­‐12Nov-­‐23 Dec-­‐3 Dec-­‐13Dec-­‐23 May-­‐11May-­‐22 Jun-­‐2Jun-­‐11Jun-­‐21 Jul-­‐1 Jul-­‐9Jul-­‐17 Jul-­‐26 Aug-­‐4 Aug-­‐14 Aug-­‐25Sept-­‐4Sept-­‐14Sept-­‐25Oct-­‐5Oct-­‐14Oct-­‐24 Nov-­‐3Nov-­‐13Nov-­‐24 Dec-­‐4 Dec-­‐14Dec-­‐24 May-­‐12May-­‐23 Jun-­‐3Jun-­‐12Jun-­‐22 Jul-­‐2Jul-­‐10 Jul-­‐19 Jul-­‐28 Aug-­‐6 Aug-­‐16 Aug-­‐27Sept-­‐6Sept-­‐16Sept-­‐27Oct-­‐7Oct-­‐16Oct-­‐26Nov-­‐4Nov-­‐14Nov-­‐25 Dec-­‐5 Dec-­‐17 May-­‐13May-­‐24 Jun-­‐4Jun-­‐13Jun-­‐23 Jul-­‐7Jul-­‐15 Jul-­‐24 Aug-­‐2 Aug-­‐12 Aug-­‐23Sept-­‐2Sept-­‐12Sept-­‐23Oct-­‐3 Oct-­‐15Oct-­‐25 Nov-­‐7Nov-­‐17Nov-­‐28 Dec-­‐8 Dec-­‐18 May-­‐14May-­‐25 Jun-­‐5Jun-­‐14Jun-­‐24 May-­‐15May-­‐26 May-­‐20May-­‐31 Jun-­‐19Jun-­‐29 Jul-­‐18 Jul-­‐27 Aug-­‐5 Aug-­‐15 Aug-­‐26Sept-­‐5Sept-­‐15Sept-­‐26Oct-­‐6 Oct-­‐19Oct-­‐29 Nov-­‐8Nov-­‐18Nov-­‐29 Dec-­‐9 Dec-­‐19 Aug-­‐10 Aug-­‐21 Aug-­‐20 Aug-­‐31Sept-­‐10Sept-­‐21Oct-­‐1Oct-­‐10Oct-­‐20Oct-­‐30 Nov-­‐10Nov-­‐21 Dec-­‐1Dec-­‐10Dec-­‐20 Sept-­‐20 Nov-­‐20
  7. 7. QPS  Facebook  page  Likes  May  -­‐  Jan  1018000 Jan  10 Flash  flooding  occurs   in  Toowoomba  &   Lockyer  Valley13500 Jan  5 Fitzroy  River  peaks   (Rockhampton) Nov  1 Dec  259000 Disaster     TC  Tasha Management  Act  (Cat  1)4500 0 May-­‐7May-­‐18May-­‐30Jun-­‐10Jun-­‐20Jun-­‐30Jul-­‐10Jul-­‐19Jul-­‐28Aug-­‐6Aug-­‐16Aug-­‐27Sept-­‐7Sept-­‐18Sept-­‐30Oct-­‐11Oct-­‐22Nov-­‐1Nov-­‐11Nov-­‐22Dec-­‐2Dec-­‐12Dec-­‐23Jan-­‐2 May-­‐8May-­‐19May-­‐31Jun-­‐11Jun-­‐21 Jul-­‐1Jul-­‐8Jul-­‐16Jul-­‐25Aug-­‐3Aug-­‐13Aug-­‐24Sept-­‐4Sept-­‐15Sept-­‐27Oct-­‐7Oct-­‐17Oct-­‐28Nov-­‐7Nov-­‐17Nov-­‐28Dec-­‐8Dec-­‐18Dec-­‐29Jan-­‐8 May-­‐10May-­‐22Jun-­‐1Jun-­‐9Jun-­‐18Jun-­‐28Jul-­‐7Jul-­‐15Jul-­‐24Aug-­‐2Aug-­‐12Aug-­‐23Sept-­‐3Sept-­‐14Sept-­‐26Oct-­‐6Oct-­‐16Oct-­‐27Nov-­‐6Nov-­‐16Nov-­‐27Dec-­‐7Dec-­‐17Dec-­‐28Jan-­‐7 May-­‐9May-­‐20 Jun-­‐2 Jun-­‐12Jun-­‐22 Jul-­‐2Jul-­‐9Jul-­‐17Jul-­‐26Aug-­‐4Aug-­‐14Aug-­‐25Sept-­‐5Sept-­‐16Sept-­‐28Oct-­‐8Oct-­‐18Oct-­‐29Nov-­‐8Nov-­‐18Nov-­‐29Dec-­‐10Dec-­‐21 Jan-­‐1Jan-­‐10 May-­‐11May-­‐23 Jun-­‐3 Jun-­‐13Jun-­‐23 Jul-­‐3Jul-­‐11Jul-­‐20Jul-­‐29Aug-­‐7Aug-­‐17Aug-­‐28Sept-­‐8Sept-­‐19 Oct-­‐1 Oct-­‐12Oct-­‐23Nov-­‐2Nov-­‐12Nov-­‐23Dec-­‐3Dec-­‐13Dec-­‐24Jan-­‐3 May-­‐12May-­‐24 Jun-­‐4 Jun-­‐14Jun-­‐24 Jul-­‐4Jul-­‐12Jul-­‐21Jul-­‐30Aug-­‐8Aug-­‐18Aug-­‐29Sept-­‐10Sept-­‐22Oct-­‐2 Oct-­‐13Oct-­‐24Nov-­‐3Nov-­‐13Nov-­‐24Dec-­‐4Dec-­‐14Dec-­‐25Jan-­‐4 May-­‐13May-­‐25 Jun-­‐5 Jun-­‐15Jun-­‐25 Jul-­‐5Jul-­‐13Jul-­‐22Jul-­‐31Aug-­‐10Aug-­‐21Sept-­‐1Sept-­‐12Sept-­‐24Oct-­‐4Oct-­‐14Oct-­‐25Nov-­‐4Nov-­‐14Nov-­‐25Dec-­‐5Dec-­‐15Dec-­‐26Jan-­‐5 May-­‐14May-­‐26 Jun-­‐6 Jun-­‐16Jun-­‐26 Jul-­‐6Jul-­‐14Jul-­‐23Aug-­‐1Aug-­‐11Aug-­‐22Sept-­‐2Sept-­‐13Sept-­‐25Oct-­‐5Oct-­‐15Oct-­‐26Nov-­‐5Nov-­‐15Nov-­‐26Dec-­‐6Dec-­‐16Dec-­‐27Jan-­‐6 May-­‐15May-­‐27 Jun-­‐7 Jun-­‐17Jun-­‐27 May-­‐16May-­‐28 Jun-­‐8 Jun-­‐19Jun-­‐29 May-­‐17May-­‐29 May-­‐21 Jul-­‐18Jul-­‐27Aug-­‐5Aug-­‐15Aug-­‐26Sept-­‐6Sept-­‐17Sept-­‐29Oct-­‐10Oct-­‐21 Aug-­‐9Aug-­‐19Aug-­‐30Sept-­‐11Sept-­‐23Oct-­‐3 Aug-­‐20Aug-­‐31 Sept-­‐9Sept-­‐20 Sept-­‐21 Oct-­‐9Oct-­‐19Oct-­‐30Nov-­‐10Nov-­‐21Dec-­‐1Dec-­‐11Dec-­‐22 Oct-­‐20Oct-­‐31 Nov-­‐9Nov-­‐19Nov-­‐30 Nov-­‐20 Dec-­‐9Dec-­‐19Dec-­‐30Jan-­‐9 Dec-­‐20Dec-­‐31
  8. 8. QPS  Facebook  page  Likes  Nov  -­‐  Feb  24200,000 Jan  13 Brisbane  River  Peaks,   Bremer  River  peaks   (Ipswich) Jan11 Flash  flooding  across   QLD  (Brisbane,  150,000 Caboolture,  North  Coast,   Jan  31 Feb  2 South  West  of  QLD) TC  Anthony   TC  Yasi  (Cat  2)  (Cat  5) Jan  10 Flash  flooding  occurs  in   Jan  5 Toowoomba  &  Lockyer  100,000 Fitzroy  River  peaks   Valley (Rockhampton) 50,000 Dec  25 Nov  1 TC  Tasha Disaster    (Cat  1) Management   Act 0 May-­‐7May-­‐25Jun-­‐12Jun-­‐29Jul-­‐15Jul-­‐30Aug-­‐16Sept-­‐2Sept-­‐20Oct-­‐7Oct-­‐23Nov-­‐8Nov-­‐25Dec-­‐13Dec-­‐31Jan-­‐17Feb-­‐1Feb-­‐18Mar-­‐7Mar-­‐24Apr-­‐11Apr-­‐28May-­‐17 May-­‐8May-­‐26Jun-­‐13Jun-­‐30Jul-­‐16Jul-­‐31Aug-­‐17Sept-­‐3Sept-­‐21Oct-­‐8Oct-­‐24Nov-­‐9Nov-­‐26Dec-­‐14 Jan-­‐1Jan-­‐16 Feb-­‐2Feb-­‐19Mar-­‐8Mar-­‐25Apr-­‐12Apr-­‐29May-­‐18 May-­‐10May-­‐30Jun-­‐17Jul-­‐1Jul-­‐14Jul-­‐29Aug-­‐15Sept-­‐1Sept-­‐19Oct-­‐6Oct-­‐22Nov-­‐7Nov-­‐24Dec-­‐12Dec-­‐30 Jan-­‐18Feb-­‐3Feb-­‐20Mar-­‐10Mar-­‐29Apr-­‐16May-­‐3May-­‐21 May-­‐9May-­‐27Jun-­‐14 Jul-­‐2 Jul-­‐17Aug-­‐1Aug-­‐18Sept-­‐4Sept-­‐22Oct-­‐9Oct-­‐25Nov-­‐12 Dec-­‐1Dec-­‐17Jan-­‐2 Jan-­‐19Feb-­‐4Feb-­‐21Mar-­‐11Mar-­‐30Apr-­‐17May-­‐4May-­‐22 May-­‐11May-­‐31Jun-­‐18Jul-­‐3 Jul-­‐18Aug-­‐2Aug-­‐19Sept-­‐5Sept-­‐23Oct-­‐12Oct-­‐29Nov-­‐16Dec-­‐3Dec-­‐19Jan-­‐4 Jan-­‐20Feb-­‐5Feb-­‐22Mar-­‐12Mar-­‐31Apr-­‐18May-­‐5May-­‐23 May-­‐12 Jun-­‐1Jun-­‐16 Jul-­‐4 Jul-­‐19Aug-­‐3Aug-­‐20Sept-­‐6Sept-­‐24Oct-­‐13Oct-­‐30Nov-­‐17Dec-­‐4Dec-­‐20Jan-­‐5 Jan-­‐21Feb-­‐6Feb-­‐23Mar-­‐13 Apr-­‐1 Apr-­‐19May-­‐6May-­‐24 May-­‐13 Jun-­‐2 Jun-­‐19 Jul-­‐5 Jul-­‐20Aug-­‐4Aug-­‐21Sept-­‐7Sept-­‐25Oct-­‐14Oct-­‐31Nov-­‐18Dec-­‐5Dec-­‐21Jan-­‐6 Jan-­‐22Feb-­‐7Feb-­‐24Mar-­‐14 Apr-­‐2 Apr-­‐20May-­‐7May-­‐25 May-­‐14 Jun-­‐3 Jun-­‐20 Jul-­‐6 Jul-­‐21Aug-­‐5Aug-­‐22Sept-­‐8Sept-­‐26Oct-­‐15Nov-­‐1 Nov-­‐19Dec-­‐6Dec-­‐22Jan-­‐7 Jan-­‐23Feb-­‐8Feb-­‐25Mar-­‐15 Apr-­‐3 Apr-­‐21May-­‐8May-­‐26 May-­‐15 Jun-­‐4 Jun-­‐21 Jul-­‐7 Jul-­‐22Aug-­‐6Aug-­‐23Sept-­‐9Sept-­‐27Oct-­‐16Nov-­‐2 Nov-­‐20Dec-­‐7Dec-­‐23Jan-­‐8 Jan-­‐24Feb-­‐10 Mar-­‐1Mar-­‐18Apr-­‐4 Apr-­‐22May-­‐9May-­‐27 May-­‐16 Jun-­‐5 Jun-­‐22 Jul-­‐8 Jul-­‐23Aug-­‐7Aug-­‐24Sept-­‐12 Oct-­‐1Oct-­‐17Nov-­‐3 Nov-­‐21Dec-­‐8Dec-­‐24Jan-­‐10Jan-­‐27Feb-­‐13Mar-­‐3Mar-­‐20Apr-­‐6 Apr-­‐23May-­‐12 May-­‐17 Jun-­‐6 Jun-­‐23 Jul-­‐10Jul-­‐25Aug-­‐9Aug-­‐26Sept-­‐14 Oct-­‐2Oct-­‐18Nov-­‐4 Nov-­‐22Dec-­‐10Dec-­‐28Jan-­‐14Jan-­‐31 Feb-­‐26Mar-­‐16 Apr-­‐5 Apr-­‐24May-­‐13 May-­‐18 Jun-­‐7 Jun-­‐24Jul-­‐9 Jul-­‐24Aug-­‐8Aug-­‐25Sept-­‐13 Oct-­‐3Oct-­‐19Nov-­‐5 Nov-­‐23Dec-­‐11Dec-­‐29Jan-­‐15 Feb-­‐9Feb-­‐27Mar-­‐17 Apr-­‐7 Apr-­‐25May-­‐14 May-­‐19 Jun-­‐8 Jun-­‐25Jul-­‐11Jul-­‐26Aug-­‐12Aug-­‐30Sept-­‐18Oct-­‐5Oct-­‐21Nov-­‐6 Nov-­‐27Dec-­‐15 Jan-­‐3 Jan-­‐25Feb-­‐11 Mar-­‐2Mar-­‐19 Apr-­‐8 Apr-­‐26May-­‐15 May-­‐20 Jun-­‐10Jun-­‐27Jul-­‐13Jul-­‐28Aug-­‐14 Sept-­‐10Sept-­‐30 Oct-­‐20 Nov-­‐10Nov-­‐29Dec-­‐18 Jan-­‐9 Jan-­‐26Feb-­‐12 Mar-­‐4Mar-­‐21 Apr-­‐10Apr-­‐27May-­‐16 May-­‐21 Jun-­‐9 Jun-­‐26Jul-­‐12Jul-­‐27Aug-­‐13Aug-­‐31 Sept-­‐28 Oct-­‐26Nov-­‐13 Dec-­‐2 Dec-­‐25Jan-­‐11Jan-­‐28Feb-­‐14 Mar-­‐5Mar-­‐22 Apr-­‐9 Apr-­‐30May-­‐19 May-­‐22 Jun-­‐11Jun-­‐28 May-­‐23 Jun-­‐15 May-­‐24 May-­‐28 May-­‐29 Aug-­‐10Aug-­‐28Sept-­‐16 Oct-­‐4 Oct-­‐27Nov-­‐14 Dec-­‐9Dec-­‐26Jan-­‐12Jan-­‐29Feb-­‐15 Mar-­‐6Mar-­‐23 Apr-­‐13 May-­‐1May-­‐20 Aug-­‐11Aug-­‐29Sept-­‐17 Oct-­‐10Oct-­‐28Nov-­‐15 Aug-­‐27Sept-­‐15 Oct-­‐11 Sept-­‐11 Sept-­‐29 Nov-­‐11Nov-­‐30 Dec-­‐27Jan-­‐13Jan-­‐30Feb-­‐16 Mar-­‐9Mar-­‐26Apr-­‐14 May-­‐2 May-­‐28 Nov-­‐28Dec-­‐16 Feb-­‐28 Mar-­‐27Apr-­‐15 May-­‐10 Mar-­‐28 May-­‐11 May-­‐29
  9. 9. Some Numbers 450144 / 45% / #10 25 / 1
  10. 10. What it let us do• Broadcast to simultaneously to multiple audiences • Network TV • Local radio • International media • Situational Awareness • Interagency communications • Minority Groups • People overseas • People without power • People without social media
  11. 11. Lessons learnt• Don’t wait for a fire to build a fire station• Build on the top of your pyramids• You can’t kill it with a stick• Trust your staff, they are not stupid• Have someone who knows what they are doing• Have a senior manager who understands the medium• Develop agile values-based policy, based on sensible decision-making• It’s really not that hard
  12. 12. Queensland PoliceSocial Media during #qldfloods #TCYasi
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