11. What it let us do
• Broadcast to simultaneously to multiple
audiences
• Network TV
• Local radio
• International media
• Situational Awareness
• Interagency communications
• Minority Groups
• People overseas
• People without power
• People without social media
12. Lessons learnt
• Don’t wait for a fire to build a fire station
• Build on the top of your pyramids
• You can’t kill it with a stick
• Trust your staff, they are not stupid
• Have someone who knows what they are doing
• Have a senior manager who understands the
medium
• Develop agile values-based policy, based on
sensible decision-making
• It’s really not that hard