Your SlideShare is downloading. ×
0
Signifier and Signified
Signifier and Signified
Signifier and Signified
Signifier and Signified
Signifier and Signified
Signifier and Signified
Signifier and Signified
Signifier and Signified
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Signifier and Signified

35,528

Published on

Published in: Education
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
35,528
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
361
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. What do these signs mean?
  • 3. <ul><li>All of the images from slide 2 are ‘signs’: </li></ul><ul><li>they consist of a signifier (the </li></ul><ul><li>printed image) </li></ul><ul><li>and something that is signified </li></ul><ul><li>(the idea or meaning of the image) </li></ul>
  • 4. Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveyed by the signifier
  • 5. <ul><li>Have no obvious connection between the sign and </li></ul><ul><li>the object; our spoken and written words are </li></ul><ul><li>examples of symbolic signs. </li></ul><ul><li>For example the word CAT has no obvious link </li></ul><ul><li>with a small furry animal. The word only works </li></ul><ul><li>because we understand the rules that state the </li></ul><ul><li>letters C-A-T, when put in a certain order, mean or </li></ul><ul><li>‘ signify’ a small furry animal </li></ul>
  • 6. <ul><li>We understand symbolic signs as their </li></ul><ul><li>meaning is the result of agreement amongst </li></ul><ul><li>their users. These types of signs do not </li></ul><ul><li>have any direct or intrinsic connection with what is </li></ul><ul><li>being signified. </li></ul><ul><li>This means that symbolic signs can have </li></ul><ul><li>several meanings that are contested, or about </li></ul><ul><li>which people may not agree. Or more simply </li></ul><ul><li>symbolic signs are open to misunderstanding and </li></ul><ul><li>misinterpretation. </li></ul>
  • 7. Are evident here: The symbolic signs of business are the suit, tie and white shirt. Are evident here: The symbolic signs of Goths is the dark hair, heavy make-up, dark clothing. These symbolic codes are understood by most people in UK society.
  • 8.  

×