Signifier and Signified
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Signifier and Signified

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    Signifier and Signified Signifier and Signified Presentation Transcript

    •  
    • What do these signs mean?
      • All of the images from slide 2 are ‘signs’:
      • they consist of a signifier (the
      • printed image)
      • and something that is signified
      • (the idea or meaning of the image)
    • Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveyed by the signifier
      • Have no obvious connection between the sign and
      • the object; our spoken and written words are
      • examples of symbolic signs.
      • For example the word CAT has no obvious link
      • with a small furry animal. The word only works
      • because we understand the rules that state the
      • letters C-A-T, when put in a certain order, mean or
      • ‘ signify’ a small furry animal
      • We understand symbolic signs as their
      • meaning is the result of agreement amongst
      • their users. These types of signs do not
      • have any direct or intrinsic connection with what is
      • being signified.
      • This means that symbolic signs can have
      • several meanings that are contested, or about
      • which people may not agree. Or more simply
      • symbolic signs are open to misunderstanding and
      • misinterpretation.
    • Are evident here: The symbolic signs of business are the suit, tie and white shirt. Are evident here: The symbolic signs of Goths is the dark hair, heavy make-up, dark clothing. These symbolic codes are understood by most people in UK society.
    •