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What do these signs mean?
<ul><li>All of the images from slide 2 are ‘signs’:  </li></ul><ul><li>they consist of a signifier  (the  </li></ul><ul><l...
Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveye...
<ul><li>Have no obvious connection between the sign and  </li></ul><ul><li>the object; our spoken and written words are  <...
<ul><li>We understand symbolic signs as their  </li></ul><ul><li>meaning is the result of agreement amongst  </li></ul><ul...
Are evident here: The symbolic signs of business are the suit, tie and white shirt.  Are evident here: The symbolic signs ...
 
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Signifier and Signified

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Transcript of "Signifier and Signified"

  1. 2. What do these signs mean?
  2. 3. <ul><li>All of the images from slide 2 are ‘signs’: </li></ul><ul><li>they consist of a signifier (the </li></ul><ul><li>printed image) </li></ul><ul><li>and something that is signified </li></ul><ul><li>(the idea or meaning of the image) </li></ul>
  3. 4. Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveyed by the signifier
  4. 5. <ul><li>Have no obvious connection between the sign and </li></ul><ul><li>the object; our spoken and written words are </li></ul><ul><li>examples of symbolic signs. </li></ul><ul><li>For example the word CAT has no obvious link </li></ul><ul><li>with a small furry animal. The word only works </li></ul><ul><li>because we understand the rules that state the </li></ul><ul><li>letters C-A-T, when put in a certain order, mean or </li></ul><ul><li>‘ signify’ a small furry animal </li></ul>
  5. 6. <ul><li>We understand symbolic signs as their </li></ul><ul><li>meaning is the result of agreement amongst </li></ul><ul><li>their users. These types of signs do not </li></ul><ul><li>have any direct or intrinsic connection with what is </li></ul><ul><li>being signified. </li></ul><ul><li>This means that symbolic signs can have </li></ul><ul><li>several meanings that are contested, or about </li></ul><ul><li>which people may not agree. Or more simply </li></ul><ul><li>symbolic signs are open to misunderstanding and </li></ul><ul><li>misinterpretation. </li></ul>
  6. 7. Are evident here: The symbolic signs of business are the suit, tie and white shirt. Are evident here: The symbolic signs of Goths is the dark hair, heavy make-up, dark clothing. These symbolic codes are understood by most people in UK society.
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