Cultivate Random Curiosity
➡Get your head out of your screen
➡Change your routine
➡Carry your pencil
➡Ask for stories
! http://www.ﬂickr.com/photos/13902049@N00/5652405755/ el bidule cbdn
S H O W M E T H E M O N E Y
F U N D I N G & P I T C H I N G
A G E N D A
• To seek or not to seek
• Who’s got the money?
• The Content of the Pitch
Photo Credit: www.ﬂickr.com Martin Gommel http://creativecommons.org/licenses/by-nc-nd/2.0/
Photo Credit: ﬂickr.com Peter Kaminski http://creativecommons.org/licenses/by/2.0/
photo credit: flickr.comkhalid-almasoud
P I T C H I N G
All entries to stage two of CitySpark 2014 will be
scored using the following criteria, with 20 marks
awarded for each section giving a total score out of
Is there a clearly deﬁned problem?
Is there a clearly articulated, differentiated,
deliverable and innovative solution?
Is the market clearly deﬁned, addressable and
Is there a viable and sustainable business model?
Is the plan backed up by concrete evidence, e.g
prototypes, mock-ups, contact with prospective
customers and partners?
W H AT D O I N V E S T O R S WA N T T O
K N O W ?
• How much?
What do investors want to know?
1. Who are you going to sell this to
2. Why do they need it so badly?
3. What is your value proposition?
4. How is it diﬀerent?
5. Why you? What is your unfair
6. How and when are you going to
7. How are you going to make
8. How much money do you need?
9. What are you going to do with it?
10. How much do we get back?
Why should we believe you?
Value= Return/(Time + Risk)
Photo Credit: www.ﬂickr.com/photos/7688575@N04/3933549608/ Nicolò Paternoster/ creative commons
S T O RY
Chip & Dan Heath
T H E Y W I L L C O M E I F
Y O U B U I L D I T
T E L L M E A S T O RY A B O U T O N E O F T H E M
C L AY T O N C H R I S T E N S E N
What job is the customer asking you to do?
W H AT D I F F E R E N C E D O
Y O U M A K E ?
W H A T D I F F E R E N C E D O Y O U M A K E ?
W H AT A R E Y O U R
R E V E N U E S T R E A M S ?
Image from “Business Model Generation” Osterwalder & Pigneur
P R A C T I C E …
P H O T O C R E D I T: < A H R E F = " H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 9 2 6 0 5 3 3 3 @ N 0 0 / 1 2 2 8 3 5 0 4 5 9 4 / " > H J L < / A > V I A < A H R E F = " H T T P : / / C O M P F I G H T. C O M " > C O M P F I G H T < / A > < A H R E F = "
C R E AT I V E C O M M O N S . O R G / L I C E N S E S / B Y- N C / 2 . 0 /
“I wish I had the courage to
live a life true to myself, not
the one others expected “
“most people go
their graves with
their music still in