This document discusses various tools for understanding users and testing ideas, including personas, value blocks, experience maps, and tests of how hard or easy ideas are. It notes entrepreneurs' bias and the importance of understanding the customer. Various testing methods are listed like social listening, surveys, minimum viable products, and observation, but with caveats about some. The goal appears to be providing frameworks and tools to help understand users and validate ideas before building full products or services.

1. by Andrzej K. Moyseowicz
@on_jay
@thefailup
www.freemavens.com
Who?

2. Who are you?

3. Who am I?

4. No one
said user

5. TOOL 1:
PERSONAS

6. PERSONA FRAMEWORK

7. TOOL 2:
TEEPEE

8. BOOSTERS
BRAKES
@on_jay 2016Purpose Pyramid

9. TOOL 3:
VALUE
BLOCKS

10. VALUE BLOCKS
IDENTITY
AFFILIATION
INFORMATION
UTILITY
CONVERSATION
ACCESS
SURVIVAL
ADVOCACY
ESCAPE
SENSORY
PLATFORM
COMMUNITY
EMOTION
GUIDANCE
PURPOSE
CORE NEEDS EGO / EMOTIONS SOCIAL CONTEXT SPIRITUAL

11. TOOL 5:
EXPERIENCE
MAPS

12. EXPERIENCE MAPS
FUGLY

13. EXPERIENCE MAPS

14. EXPERIENCE MAPS

15. EXPERIENCE MAPS
SENSES
FEELINGS
ACTIONS

16. TEST 1:
HOW HARD
OR EASY?

17. WHO KNOWS THE WHO?
EASY HARD

18. ENTREPRENEURS’ BIAS
EASY HARD
THE
CUSTOMER
IS YOU.
WTF?
AN IDEA FOR
NO ONE?

19. THE SWEET SPOT
EASY HARD
SWEET SPOT

20. TEST 2:
RIDERS FOR
UNICORNS

21. BOOSTERS
BRAKES
@on_jay 2016Purpose Pyramid

22. UNICORNS

23. TEST 3:
TEST THE
TEST

24. TOOLS AT YOUR DISPOSAL
1) SOCIAL LISTENING
2) FOCUS GROUPS / SURVEYS (HUGE CAVEAT)
3) SMOKESCREENS
4) MVPs (HUGE CAVEAT)
5) OBSERVATION

25. Q&A

26. by Andrzej K. Moyseowicz
@on_jay
@thefailup
www.freemavens.com
Who?