SVD 1 Idea Generation

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SVD 1 Idea Generation

  1. 1. Cultivate Random Curiosity Simple Venture ➡ Design ➡ ➡ Get your head out of your screen Change your routine Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories Paul Sturrock paul.sturrock@gmail.com @PSturrock www.simpleventuredesign.com ! http://www.flickr.com/photos/13902049@N00/5652405755/ el bidule cbdn
  2. 2. Who are You? Why are you here?
  3. 3. Rules of the Road Cultivate Random Curiosity Participate & Collaborate Constructive challenge ➡ Get your head out of your screen Move your projects forward ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories flickr.com dimitris papazimorous
  4. 4. Idea Generation 4
  5. 5. Cultivate Random Curiosity An Experiment... !   !   !   ➡ Get your head out of your screen ➡Change your routine ➡Turn up! Read story (10 minutes) ➡Carry your pencil ➡Make lists One sentence to describe business ➡ from article based on idea Take Pictures ➡Sketch ➡Eavesdrop What is the first thing you would do to pursue➡Ask idea (getting the for stories information doesn t count) 25
  6. 6. “If I’d asked my customers what they wanted, they would have said ‘a faster horse’” -Henry Ford
  7. 7. founders ! ! Value customer with a problem technology
  8. 8. Exploiting Constraints
  9. 9. Acceptance Fashionable Achievement Adventure Be Attractive Authority Autonomy Beauty Service Challenge Unpredictable Comfort Commitment Compassion Contribution Cooperation Courtesy Creativity Dependability Duty Ecology Excitement Fitness Flexibility Generosity Authenticity Helpfulness Integrity Independence Hard Work Knowledge Leisure Moderation Non-Conformity Pleasure Popularity Realism Responsibility Service Simplicity Tradition Social Service Wealth Sociability Travel Competition Influence Informality Structure Flexibility Learning Recognition Stress Teamwork Location Variety Prestige Honour Loyalty Expertise Cultivate Random Curiosity Loyalty Family Get your head Fame of your screen out ➡Forgiveness Friendship Fun Change your routine ➡ Religion Growth Health ➡Turn up! Hope Humility Humour Carry your Intimacy ➡Inner Peace pencil Justice ➡Make lists Mastery Love Mindfulness ➡Take Pictures Order Openness Passion ➡Sketch Power Purpose Rationality ➡Eavesdrop Stability Risk Security Solitude Spirituality Tolerance ➡Ask for stories
  10. 10. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories List 15 things you like to do
  11. 11. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories List 15 things you are good at
  12. 12. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories What have you been paid to do?
  13. 13. Cultivate Random Curiosity List 15 things you have of your screen ➡ Get your head out access ➡Change your routine to that can be used to make ➡Turn up! ➡Carry your pencil money without lists ➡Make selling them ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
  14. 14. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
  15. 15. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch List 5 potential income sources for these ➡Eavesdrop ➡Ask for stories What is on more than one list?
  16. 16. Wicked Problems 1. Multiple stakeholders with different views 2. Can’t be concretely defined 3. Constraint and resources change 4. No stopping rule 5. Problem is never definitively solved
  17. 17. Tell  me  a  story  about  one  of  them 18
  18. 18. “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
  19. 19. engaged skilled team ! ! Value customer with a problem technology
  20. 20. Analytic Innovation Interpretive Innovation Vague problem Fuzzy goals Unknown solution Ongoing Conversational
  21. 21. - John Maeda
  22. 22. Negative Capability “at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.” John Keats
  23. 23. Look with Beginner’s Mind Photo Credit: www.flickr.com VinothChandar creativecommons.org
  24. 24. Cultivate Random Curiosity ➡ Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
  25. 25. -­‐Play  Constraint  Games   -­‐What’s  broken?   -­‐Look  for  pa?erns 27
  26. 26. What’s the story?
  27. 27. What’s your pencil? curiosity passion values dreams skills & resources scratch your itch practice, practice, practice 29
  28. 28. Basic Human Needs Relate Exist Grow
  29. 29. What is the Story? - Who? - Why? - Obstacles - Alternative - Before - Magic - After
  30. 30. Summary - Take the wickedness out of problems Cultivate Negative Capability Practice like an Artist Simple, Unexpected, Concrete, Credible, Emotional, Stories
  31. 31. Thank You. @PSturrock

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