BUILDING A MINIMUM VIABLE
PRODUCT
@PSTURROCK

cc flickr “zorin denu”
WHY?
Lean Startup
Empirical
Minimum Viable Product
Build-Measure-Learn
Pivot
A startup exists to learn how to build a business
under extreme uncertainty—Eric Ries
Modular adaptation and iteration
Accelerated learning
Risk reduction
Evidence based funding

Davide Casli, http://intensem...
Value Inflection Points
MINIMUM VIABLE
PRODUCT SEGMENT
“Too many entrepreneurs who follow the lean
methodology get stuck in a product spin,
consumed with making and honing their...
The Journey from Niche to Scale

One

Twelve

Customer
Intimacy

Service

150

Product
Innovation

Experience

1000+

Oper...
One Tribe

image by Dylan Walters flickr.com
MINIMUM VIABLE
SEGMENT
Small enough to dominate …
MINIMUM VIABLE
SEGMENT
Where you can succeed…
MINIMUM VIABLE
BENEFIT
“You're gonna have
to serve somebody,

Well, it may be the
Devil or it may be
the Lord

But you're gonna
have to serve
som...
MINIMUM VIABLE
DIFFERENCE
“When you have two coffee shops next to

each other, and each sells the exact same
coffee at the exact same price, what ma...
15
Laptops

Smartphones

5

4

3

2

1

0

Price

Weight

Display

Power

Kim & Mauborgne “Blue Ocean Strategy”

Telephony
Laptops

Smartphones

Ipad

5

4

3

2

1

0

Price

Weight

Display

Power

Kim & Mauborgne “Blue Ocean Strategy”

Teleph...
MINIMUM VIABLE
F E AT U R E S
MINIMUM VIABLE
EXPERIENCE
THE PIVOT
Modular adaptation and iteration
Accelerated learning
Risk reduction
Evidence based funding

Davide Casli, http://intensem...
W H AT ’ S Y O U R B I G G E S T
L E A P O F FA I T H ?
DESIGN AN
E X P E R I M E N T W I T H D ATA
GET OUT OF THE
BUILDING!
Minimum Viable
Segment
Benefit
Difference
Experience
Features
Build-Measure-Learn
Pivot
Get Out of the Building!
QUESTIONS?
THANK YOU
@PSTURROCK

cc flickr “zorin denu”
Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)
Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)
Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)
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Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)

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Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)

  1. 1. BUILDING A MINIMUM VIABLE PRODUCT @PSTURROCK cc flickr “zorin denu”
  2. 2. WHY?
  3. 3. Lean Startup Empirical Minimum Viable Product Build-Measure-Learn Pivot
  4. 4. A startup exists to learn how to build a business under extreme uncertainty—Eric Ries
  5. 5. Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
  6. 6. Value Inflection Points
  7. 7. MINIMUM VIABLE PRODUCT SEGMENT
  8. 8. “Too many entrepreneurs who follow the lean methodology get stuck in a product spin, consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s missing its dance partner, the Minimum Viable Segment.” M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S
  9. 9. The Journey from Niche to Scale One Twelve Customer Intimacy Service 150 Product Innovation Experience 1000+ Operational Excellence Product
  10. 10. One Tribe image by Dylan Walters flickr.com
  11. 11. MINIMUM VIABLE SEGMENT Small enough to dominate …
  12. 12. MINIMUM VIABLE SEGMENT Where you can succeed…
  13. 13. MINIMUM VIABLE BENEFIT
  14. 14. “You're gonna have to serve somebody, Well, it may be the Devil or it may be the Lord But you're gonna have to serve somebody”
  15. 15. MINIMUM VIABLE DIFFERENCE
  16. 16. “When you have two coffee shops next to each other, and each sells the exact same coffee at the exact same price, what makes you walk into one and not the other” – 3 1 V O LT S D E S I G N
  17. 17. 15
  18. 18. Laptops Smartphones 5 4 3 2 1 0 Price Weight Display Power Kim & Mauborgne “Blue Ocean Strategy” Telephony
  19. 19. Laptops Smartphones Ipad 5 4 3 2 1 0 Price Weight Display Power Kim & Mauborgne “Blue Ocean Strategy” Telephony
  20. 20. MINIMUM VIABLE F E AT U R E S
  21. 21. MINIMUM VIABLE EXPERIENCE
  22. 22. THE PIVOT
  23. 23. Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
  24. 24. W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?
  25. 25. DESIGN AN E X P E R I M E N T W I T H D ATA
  26. 26. GET OUT OF THE BUILDING!
  27. 27. Minimum Viable Segment Benefit Difference Experience Features Build-Measure-Learn Pivot Get Out of the Building!
  28. 28. QUESTIONS?
  29. 29. THANK YOU @PSTURROCK cc flickr “zorin denu”
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