Viral Place Branding

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Presented by Vasily Dubeykovskiy during the 1st Festival of viral creativity EUROVIRAL in Burgas, 7-8 september, 2012

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Viral Place Branding

  1. 1. ViralPlace Brandingby Vasily DubeykovskiyBurgas. Bulgaria. September 8th, 2012
  2. 2. cities, regions and countries are now brands
  3. 3. Places in globalizing world COMPETITION SPEED IDENTITY For information, Lack of time Finding itself in talents, investors and globality the global world and tourists
  4. 4. place communication FUNCTIONAL EMOTIONAL
  5. 5. What is viral? Viral Place Branding Prehistoric place promotion = What landmarks we have
  6. 6. What is viral? Viral Place Branding Classic place promotion = What unique landmarks we have
  7. 7. What is viral? Viral Place Branding Place branding = What unique experience you can take
  8. 8. What is viral? Viral Place Branding Viral Place Branding = What fun unique experience you can take
  9. 9. Why viral? Viral Place Branding Number of views OR Type of distribution
  10. 10. Why viral? Viral Place Branding Spontaneous OR Professional
  11. 11. Why viral? Viral Place Branding Cats, dogs, OR Something new Dart Wader, sex
  12. 12. Dart WAder in Dobryanka –Capital of the kind Дарт Вейдер в Добрянке. Добрянка - столица доброты
  13. 13. Viral Place Branding 1 Based on place identity 2 Leveraging place stereotypes 3 Showing unique experience in dynamics
  14. 14. Contacts Vasily Dubeykovskiy CEO at CityBranding, Russia citybranding.ru brand4city@gmail.com +7 (925) 011-02-54 vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand

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