0
Mess up Your Neighbourhoods and Achieve
Vibrancy, the Ultimate Civic Currency
@Simon_OByrne

City Age Waterloo
Agenda

1 Get Them Young
2 Release the Entrepreneurs
3 Design Excellence
4 Opportunities
5
1

Get Them Young
By the 2030s, ¼
Canadians will be a senior
citizen
In 2010 the Gen
surpassed the Baby
Boomers to become ...
Target Tribe:

Gen Y
Gen Y / Millennial
General Characteristics
Age 17 to 35
Lower Car Ownership
High Debt
Most educated cohort
ever!
Major Imp...
Women, the new white collar work force
Female Oriented Development
2

Release the Entrepreneurs
Market Urbanism
Form Based Code
Messy Vibrancy
Problem: NIMBYs
The Solution:

Market Urbanism
70%
The Result: Messy Vibrancy
Unlock Local Entrepreneurs
"That creative tension, which
is the result of an
entrepreneurial spirit
combined with restless...
3

Design Excellence
Pedestrian Oriented
Development
Reward innovation
Create small spaces
Never settle for good
enough
Interesting,
Fun, Beauty,
Delightful,
Lovable
Welcoming, Social
Interaction
Comfortable
Safe
Functional, Utilitarian, Poth...
Dogs: the new children
Prioritize dog parks over
playgrounds
Dog walkers create safe
streets
Dogs are the vehicle for
incr...
Pedestrian Oriented Development
Happy kids = happy
parents: play
infrastructure
Inclusionary design =
complete streets
Add...
Pedestrian Oriented Development
Parklets
Patio streets (e.g. Argyle
Street, Halifax)
Hanging baskets = safe
and cared for ...
4

Opportunities
Multi-­Generational
Housing
Rental market
Winter City Design
Urban Vibrancy: It is all about people!!!
Goal is 30-­50,000 people
in the core
Remove barriers to
growth
Subsidize and
in...
70%
population
growth comes
from immigrants
Most of the world
lives in multi-­
generational
housing
55% of housing in
the GTA is rental
Improve Winter Life
Increase the capacity of
winter festivals
opportunities
Develop a four-­seasons patio
culture
Celebrat...
5
Dependency ratio of 3:1
by 2030
Flatter World = Lower
Wages
Shrinking Middle Class
Weaker GDP
Youngsters and retirees do not work, which
harms growth directly. And because these
income without adding to it...
Questions?

Vice President, Planning
780 917 7367

@Simon_OByrne
Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic...
Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic...
Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic...
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Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

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The Innovation City: Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

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Transcript of "Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency"

  1. 1. Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency @Simon_OByrne City Age Waterloo
  2. 2. Agenda 1 Get Them Young 2 Release the Entrepreneurs 3 Design Excellence 4 Opportunities 5
  3. 3. 1 Get Them Young By the 2030s, ¼ Canadians will be a senior citizen In 2010 the Gen surpassed the Baby Boomers to become the largest cohort
  4. 4. Target Tribe: Gen Y
  5. 5. Gen Y / Millennial General Characteristics Age 17 to 35 Lower Car Ownership High Debt Most educated cohort ever! Major Impacts to Real Estate Delaying marriage Interconnectivity Environmental stewardship
  6. 6. Women, the new white collar work force
  7. 7. Female Oriented Development
  8. 8. 2 Release the Entrepreneurs Market Urbanism Form Based Code Messy Vibrancy
  9. 9. Problem: NIMBYs
  10. 10. The Solution: Market Urbanism
  11. 11. 70% The Result: Messy Vibrancy
  12. 12. Unlock Local Entrepreneurs "That creative tension, which is the result of an entrepreneurial spirit combined with restless talent wanting the city to be more remarkable or provide better outlets for ideas and energy is essential to unlocking LLC
  13. 13. 3 Design Excellence Pedestrian Oriented Development Reward innovation Create small spaces Never settle for good enough
  14. 14. Interesting, Fun, Beauty, Delightful, Lovable Welcoming, Social Interaction Comfortable Safe Functional, Utilitarian, Potholes
  15. 15. Dogs: the new children Prioritize dog parks over playgrounds Dog walkers create safe streets Dogs are the vehicle for increasing interconnectivity, which is the corner stone of community building
  16. 16. Pedestrian Oriented Development Happy kids = happy parents: play infrastructure Inclusionary design = complete streets Add public art that is worthy of a nickname
  17. 17. Pedestrian Oriented Development Parklets Patio streets (e.g. Argyle Street, Halifax) Hanging baskets = safe and cared for spaces Create outdoor living rooms
  18. 18. 4 Opportunities Multi-­Generational Housing Rental market Winter City Design
  19. 19. Urban Vibrancy: It is all about people!!! Goal is 30-­50,000 people in the core Remove barriers to growth Subsidize and incentivize new housing Performance parking Georgian Taxation
  20. 20. 70% population growth comes from immigrants
  21. 21. Most of the world lives in multi-­ generational housing
  22. 22. 55% of housing in the GTA is rental
  23. 23. Improve Winter Life Increase the capacity of winter festivals opportunities Develop a four-­seasons patio culture Celebrate the season and embrace daily living in a cold climate Improve winter transportation for pedestrians, cyclists and public transit users
  24. 24. 5 Dependency ratio of 3:1 by 2030 Flatter World = Lower Wages Shrinking Middle Class
  25. 25. Weaker GDP Youngsters and retirees do not work, which harms growth directly. And because these income without adding to it, they also depress savings, thereby slowing the accumulation of capital and the growth of productivity
  26. 26. Questions? Vice President, Planning 780 917 7367 @Simon_OByrne
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