1The Data EffectCanadian Big Data & Analytics UpdateDr. Alison Brooks, Director Public Sector Research IDC CanadaApril 17,...
© 2012 IDCIDC’s Digital Universe Study2
© 2012 IDCImpact of the Digital Universe on ITAverage number of servers willincrease by 10X by 20203Information managed by...
© 2012 IDCIDC’s Digital Universe Study4
© 2012 IDCFour Pillars and the Growing Significance of“The 3rd Platform”Mainframe TerminalLAN/Internet Client/Server
© 2012 IDCWhich technology will transform yourbusiness in the next 5 years?
© 2012 IDCWhat Is Big Data?IDCs definition of Big Datatechnologies describes anew generation oftechnologies andarchitectur...
© 2012 IDCBig Data Spend by Category –$6.8B WW in 2012, 39% CAGR3%14%12%30%41%NetworkingServersStorageSoftwareServices
© 2012 IDCBig Data – 60%• 40%+ CAGR to 2015 –reaching $17B WWaccording to IDC• Smaller Cdn opportunity ->under $300M by 20...
© 2012 IDCThe Four V’s of Big DataVolumeVelocityVarietyValue
© 2012 IDCThe four horsemen of the infopocalypsePB, EB, ZB, YBTransactionsEvent logsFile systemsBatch processingNear-real ...
© 2012 IDCBig Data Domains1. Risk management2. Machine to machine analytics3. Marketing optimization4. Data discovery5. Ne...
© 2012 IDCDrivers and Benefits
© 2012 IDCBig Data Use Cases
© 2012 IDCBig Data Vendor Landscape
© 2012 IDCCanadian enterprises and big data strategyNot sure33%No, but we would like to35%No, but we are in theprocess of ...
© 2012 IDC0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%CanadaWorldwideNA5+ yrs 3 to 5 yrs 1 to 2 yrs Past 6 months Now Next ...
© 2012 IDCStages of maturity in Big Data54123ValueEffortAutomation.Resourcesfocusing onstrategy aresupported byautomatedpr...
© 2012 IDCBig Data Technology Stack
© 2012 IDCRedefining Data ValueEvery extra day “in the shop” increasescosts and customer angst
© 2012 IDCRedefining Data Value
© 2012 IDCBig Data: Beyond the 4 V’s“My daughter got this in the mail!” he said.“She’s still in high school, and you’resen...
© 2012 IDChttp://arstechnica.com/information-technology/2012/11/built-to-win-deep-inside-obamas-campaign-tech/http://gigao...
© 2012 IDCObama & the Value of Big Data
© 2012 IDCBig Data Essential QuestionsPeople, Process, Technology, Data, & Funding• What new technical skills and business...
© 2012 IDCThe network is growing in importance. Data must be analyzed,security applied, and authentication verified — all ...
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The Data Effect: Canadian Big Data & Analytics Update - Dr. Alison Brooks Director, Public Sector Research, IDC Canada

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The Data Effect: Canadian Big Data & Analytics Update - Dr. Alison Brooks Director, Public Sector Research, IDC Canada

  1. 1. 1The Data EffectCanadian Big Data & Analytics UpdateDr. Alison Brooks, Director Public Sector Research IDC CanadaApril 17, 2013
  2. 2. © 2012 IDCIDC’s Digital Universe Study2
  3. 3. © 2012 IDCImpact of the Digital Universe on ITAverage number of servers willincrease by 10X by 20203Information managed by enterpriseswill grow by 14X by 2020The # of IT professionals is expectedto grow by only 1.5x by 2020
  4. 4. © 2012 IDCIDC’s Digital Universe Study4
  5. 5. © 2012 IDCFour Pillars and the Growing Significance of“The 3rd Platform”Mainframe TerminalLAN/Internet Client/Server
  6. 6. © 2012 IDCWhich technology will transform yourbusiness in the next 5 years?
  7. 7. © 2012 IDCWhat Is Big Data?IDCs definition of Big Datatechnologies describes anew generation oftechnologies andarchitectures designed toeconomically extract valuefrom very large volumes ofa wide variety of data byenabling high-velocitycapture, discovery, and/oranalysis.
  8. 8. © 2012 IDCBig Data Spend by Category –$6.8B WW in 2012, 39% CAGR3%14%12%30%41%NetworkingServersStorageSoftwareServices
  9. 9. © 2012 IDCBig Data – 60%• 40%+ CAGR to 2015 –reaching $17B WWaccording to IDC• Smaller Cdn opportunity ->under $300M by 2015• Growth in large Finance,Telcos, Research andPublic SectorIDC Definition
  10. 10. © 2012 IDCThe Four V’s of Big DataVolumeVelocityVarietyValue
  11. 11. © 2012 IDCThe four horsemen of the infopocalypsePB, EB, ZB, YBTransactionsEvent logsFile systemsBatch processingNear-real timeReal timeStreamingDatabasesEvent logsSensor acquisitionsAudio, Video
  12. 12. © 2012 IDCBig Data Domains1. Risk management2. Machine to machine analytics3. Marketing optimization4. Data discovery5. Network and relationship analysis54321
  13. 13. © 2012 IDCDrivers and Benefits
  14. 14. © 2012 IDCBig Data Use Cases
  15. 15. © 2012 IDCBig Data Vendor Landscape
  16. 16. © 2012 IDCCanadian enterprises and big data strategyNot sure33%No, but we would like to35%No, but we are in theprocess of creating one18%Yes, but it is restricted tospecific businessopportunities4%Yes, but it is restricted tobusiness units4%Yes, we have a geographicled strategy1%Yes, we have anorganizational strategy5%53%14%33%
  17. 17. © 2012 IDC0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%CanadaWorldwideNA5+ yrs 3 to 5 yrs 1 to 2 yrs Past 6 months Now Next 18 months ~18 months No DK/NATiming of Big Data InitiativesCanadaWWNAVery important Somewhat important, or Not important Dont knowImportance of real-time data
  18. 18. © 2012 IDCStages of maturity in Big Data54123ValueEffortAutomation.Resourcesfocusing onstrategy aresupported byautomatedprocesses.BD Scientists.The organization canconsistently leveragesources of data in relevantforward-looking ways.Prediction, rather thanreaction, is the norm.BD Users. Technology andculture have adjusted to theuse of big data, and theorganization can bothrecognize and utilize sources ofbig data to provide context andrelevance to business insights.Big Data availability.The company can recognizeand capture relevant,actionable data from internaland external sources, butdoes not yet have theinfrastructure, skills, orprocesses to make use of it.Zero data state. No usable data in an actionable form. Nometrics for internal or external business processes, and nodata-driven insights into behaviour.
  19. 19. © 2012 IDCBig Data Technology Stack
  20. 20. © 2012 IDCRedefining Data ValueEvery extra day “in the shop” increasescosts and customer angst
  21. 21. © 2012 IDCRedefining Data Value
  22. 22. © 2012 IDCBig Data: Beyond the 4 V’s“My daughter got this in the mail!” he said.“She’s still in high school, and you’resending her coupons for baby clothes andcribs? Are you trying to encourage her toget pregnant?”“I had a talk with my daughter… there’s beensome activities in my house I haven’t beencompletely aware of…”Business Goal?Finding the life moments thatlead to switching retailpreferences – and therebyincreasing Lifetime CustomerValue for Target over competitorslike Wal-Mart
  23. 23. © 2012 IDChttp://arstechnica.com/information-technology/2012/11/built-to-win-deep-inside-obamas-campaign-tech/http://gigaom.com/cloud/how-obamas-tech-team-helped-deliver-the-2012-election/Inside the Secret World of the Data Crunchers Who Helped Obama WinObama & the Four V’s
  24. 24. © 2012 IDCObama & the Value of Big Data
  25. 25. © 2012 IDCBig Data Essential QuestionsPeople, Process, Technology, Data, & Funding• What new technical skills and business talent do I need to guide my big data strategy?• How should my organization change? Does big data require a new engagement model?• When and how do I orient my teams to support big data trendsPeople• How does my development lifecycle change (data led vs. application led)• How are my financial and IT peers addressing these trends• How should I construct innovation activities around big data technology?Process• What are the true technical innovations, and what is different.• What level of technical standardization and policy do I need to help advance thedevelopment of big data initiatives across my lines of business?• How does big data impact my cloud strategies?• What are the technology risksTechnology• What are the impacts on data governance policy?• What can we expect in terms of regulatory guidance?• How do I extend my information security and consumer protection architecture toaddress big data technologies and applicationsData• How do I construct an ROI model for big data application investments• What are the right cost sharing models?• How does big data change or impact charge back strategiesFunding
  26. 26. © 2012 IDCThe network is growing in importance. Data must be analyzed,security applied, and authentication verified — all in real time and inlevels yet to be seen. Prepare for the 2020 digital universe.There is no sticking your head in the sand; BD might beoverhyped, but it’s not going away. BD analytics brings IT &lines of business closer together.It’s not about the technology.Focus on the business problem.Final thoughts123

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