Deer In The Headlights How To Create Content Without Blinking

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How to create content without blinking. With Jeanne Hopkins, Director of Marketing at HubSpot
@jeannehopkins

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Deer In The Headlights How To Create Content Without Blinking

  1. 1. Deer in the Headlights: How to Create Content without Blinking
  2. 2. How to create content without blinking Jeanne Hopkins, Director of Marketing, HubSpot @jeannehopkins
  3. 3. 3
  4. 4. • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,300+ customers; 130+ employees 4
  5. 5. 10
  6. 6. Blog posts Podcasts Videos Photos Presentations eBooks News Releases 11
  7. 7. - David Meerman Scott Author of The New Rules of Marketing & PR
  8. 8. Flickr: anitacanita • Colorful • Sticky • No nutritional or business value 13
  9. 9. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 14
  10. 10. The best marketers take off the blinders and look outside their world for inspiration. beketchai on flickr 15
  11. 11. 16
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  14. 14. 23
  15. 15. • Website that sells Jeep paraphernalia • >2,300 fans 24
  16. 16. • Georgia Golf Academy • Blog + ebooks + videos • Increased traffic & lead volume 50x • 300+ blog subscribers • 4,000+ inbound links http://www.hubspot.com/customer-case-studies/bid/4791/Georgia-Golf- Academy-Grows-Inbound-Leads-50x
  17. 17. Getting Results
  18. 18. Sign up for a free, 7-day trial of HubSpot software: www.hubspot.com/trial/ Connect: LinkedIn: www.linkedin.com/in/jeannehopkins Twitter: www.twitter.com/jeannehopkins More questions? Post them @ http://inbound.org
  19. 19. Drop us a line: 1-866-962-6492 Send us an email: gotomeeting@citrixonline.com Connect on FaceBook or Twitter: @gotowebinar

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