Deer In The Headlights How To Create Content Without Blinking

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How to create content without blinking. With Jeanne Hopkins, Director of Marketing at HubSpot …

How to create content without blinking. With Jeanne Hopkins, Director of Marketing at HubSpot
@jeannehopkins

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  • 1. Deer in the Headlights: How to Create Content without Blinking
  • 2. How to create content without blinking Jeanne Hopkins, Director of Marketing, HubSpot @jeannehopkins
  • 3. 3
  • 4. • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,300+ customers; 130+ employees 4
  • 5. 10
  • 6. Blog posts Podcasts Videos Photos Presentations eBooks News Releases 11
  • 7. - David Meerman Scott Author of The New Rules of Marketing & PR
  • 8. Flickr: anitacanita • Colorful • Sticky • No nutritional or business value 13
  • 9. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 14
  • 10. The best marketers take off the blinders and look outside their world for inspiration. beketchai on flickr 15
  • 11. 16
  • 12. 17
  • 13. 19
  • 14. 23
  • 15. • Website that sells Jeep paraphernalia • >2,300 fans 24
  • 16. • Georgia Golf Academy • Blog + ebooks + videos • Increased traffic & lead volume 50x • 300+ blog subscribers • 4,000+ inbound links http://www.hubspot.com/customer-case-studies/bid/4791/Georgia-Golf- Academy-Grows-Inbound-Leads-50x
  • 17. Getting Results
  • 18. Sign up for a free, 7-day trial of HubSpot software: www.hubspot.com/trial/ Connect: LinkedIn: www.linkedin.com/in/jeannehopkins Twitter: www.twitter.com/jeannehopkins More questions? Post them @ http://inbound.org
  • 19. Drop us a line: 1-866-962-6492 Send us an email: gotomeeting@citrixonline.com Connect on FaceBook or Twitter: @gotowebinar