BECAUSE THIS IS WHAT THEY HAVE Mall Museum • Many vendors • Many Statues • Bigger • More Serious • More lively • More Studying • More fun • Lots Of Staring At Statue • Lots of sales promo Or Vase But Nothing To Do…
Therefore you cant win against them.And if we can’t beat them… Join them.
A campaign where amuseum can give a promo.Working with the Store.Promoted by their ownoccupants.
START THE CONVERSATIONSTEP 1 – Viral videos of Museum Nasional occupants magically walking out from the museum
TALK AND INVITE THEMSTEP 2 – Ambient media on malls where people can meet with the runaway statue.
WHAT WILL THEY FIND ON THE MUSEUM?Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King KoilGet discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa
HOW WORKS? ITSTEP 3 – People can scan QR codes and learn about the object’s history. Then claim the promo. Scan Qr Codes on the statue Read the story about the collec<on Claim Reward And automa<cally Share via social media
HOW TO EXTEND THE CAMPAIGN Nov Dec Jan And so on… To keep the people come back again.The promo can be changed monthly based on the museum’s cooperation with the store’s promo every months.