Kids	  usually	  enjoy	  what	  they	  do	  wherever	  it	  is	  
But,	  do	  the	  Parents	  enjoy	  it	  as	  well?	  Parents	  usually	  want	  to	  go	  to	  a	  place	  that	  is	  	 ...
This	  is	  why	  Museum	  is	  not	  the	  main	  op=on	  for	  parents	  	                            to	  spend	  =me	 ...
Solu=on	   Museum	   Nasional	   should	   give	   something	   that	   can	   make	  parents	  get	  more	  excited	  	  ...
So,	  we	  start	  to	  find	  the	  rela=on	  between	  	  Parents	  and	  Museum	  Nasional	  	                          ...
THE	  IDEA	          “Many	  years	                                    ago,	  you	  wen                       with	  your	...
How?	  We	  make	  a	  facebook	  video	  campaign	  	  -­‐  Upload	  the	  video	  through	       Museum	  Nasional	     ...
•  hSp://2.bp.blogspot.com/_coAPgcwEJl4/         TDTHmjjFYpI/AAAAAAAAHdU/vb77qO7-­‐O1I/         s1600/2010-­‐06-­‐lilly+fa...
“To	  meet	  an	  old	  friend	  is	  like	  the	  delight	  of	  rain	  	  	  	  	  	  	  	  	  	  	  a2er	  a	  long	  d...
Meet old friends
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Meet old friends

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Karya Alfitrahmat Saputro dan Cyntha Dwi A. dari Universitas Indonesia

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Meet old friends

  1. 1. Kids  usually  enjoy  what  they  do  wherever  it  is  
  2. 2. But,  do  the  Parents  enjoy  it  as  well?  Parents  usually  want  to  go  to  a  place  that  is     enjoyable  not  only     for  the  kids  but  also  for  them  
  3. 3. This  is  why  Museum  is  not  the  main  op=on  for  parents     to  spend  =me  with  their  kids.    Because  the  one  who  will  be  excited  to  explore  the  museum    is  just  the  kids   The  Problem  is   “Parents  usually  feel  bored  when  they  do  Museum  visit.”  
  4. 4. Solu=on   Museum   Nasional   should   give   something   that   can   make  parents  get  more  excited     ..but,  what  kind  of  thing??  
  5. 5. So,  we  start  to  find  the  rela=on  between    Parents  and  Museum  Nasional     They  have  been  there,  had  a  happy  moment   with  their  old  friend.  
  6. 6. THE  IDEA   “Many  years   ago,  you  wen with  your  frie t  there   Now  everythin nds.   g ’s  changing.   start  your  ow You   n  life  and  you r  own   family.    Do  they  know  about  your  c urrent   life?   It ’s  =me  to  go  back  for  a  wh Bring  your  fam ile.     ily,  ask  your  ofriends  and  th ld   eir  new  famil meet  up  ther y  to   e.  And  we  wilbring  back  th l   e  memory  ye the  kid  about t  tell    the  history   itself.”  
  7. 7. How?  We  make  a  facebook  video  campaign    -­‐  Upload  the  video  through   Museum  Nasional   Facebook: hSp://www.youtube.com/ watch?v=SnHqAyoGp28    -­‐  Share  the  video  to  several   parents  by  tagging  the  video  -­‐  Then  they  will  tag  the  video   to  their  friend  that  they  want   to  invite  to  go  to  Museum   Nasional  together  
  8. 8. •  hSp://2.bp.blogspot.com/_coAPgcwEJl4/ TDTHmjjFYpI/AAAAAAAAHdU/vb77qO7-­‐O1I/ s1600/2010-­‐06-­‐lilly+family+reunion+in+branson +(148).JPGhSp://2.bp.blogspot.com/ _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/ vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family +reunion+in+bransonhSp://2.bp.blogspot.com/ _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/ vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family +reunion+in+branson+(148).JPG+(148).JPG  The  last,  they  will  be  photographer  and  videographer  to  record  the  moment  when  they  finally  meet  each  other  and  make  a  new  memory.  Photos  and  videos  will  be  used  for  our  next  publica=on.  
  9. 9. “To  meet  an  old  friend  is  like  the  delight  of  rain                      a2er  a  long  drought”                            Chinese  Proverb  
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