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Citizen Presentation Citizen Presentation Presentation Transcript

  • Did you know?
  • These changes are affecting the way people behave. Are you ready for the future?
  • Well over 1,000,000 books are published worldwide every year. A Google Book Search scanner can digitize 1,000 pages every hour.
  • Years taken to reach 50 million users radio 38 years cable tv networks 13 years internet 4 years iPhone apps 1 billion in 9 months
  • If it were a country it would be the worlds 4th largest.
  • PRINT CIRCULATION #F9A237 #E5EEC0 #849F3C C: 0 C: 11 C: 54 M: 43 M: 0 M: 21 Y: 89 Y: 31 Y: 100 K: 0 K: 0 K: 3
  • PRINT CIRCULATION Newspaper circulation is down 7 million over the last 25 years. #F9A237 #E5EEC0 #849F3C C: 0 C: 11 C: 54 M: 43 M: 0 M: 21 Y: 89 Y: 31 Y: 100 K: 0 K: 0 K: 3
  • ONLINE READERS
  • ONLINE READERS But in the last 5 years, unique readers of online newspapers are up 30 million.
  • This year, traditional advertising is in steep decline.
  • This year, traditional advertising is in steep decline. 18.7% 10.1% 11.7% 14.8%
  • Meanwhile, digital advertising is growing rapidly. 18.7% 10.1% 11.7% 14.8%
  • Meanwhile, digital advertising is growing rapidly. 18.7% 18.1% 10.1% 11.7% 9.2% 14.8%
  • More video was uploaded TO IN THE LAST 2 months than if had been airing new content 24/7/365 SINCE 1948. ( ) Which was when ABC started broadcasting.
  • 10 MILLION
  • The number of unique visitors get every month, collectively. These businesses have been around for a combined 200 years.
  • 250 MILLION
  • The number of unique visitors get every month, collectively. None of these sites existed 6 years ago.
  • Only 18% of TV campaigns produce positive R.O.I.
  • Wikipedia launched in 2001. It now features over 13 million articles in more than 200 languages.
  • was the only American car company to not take a government loan.
  • was the only American car company to not take a government loan.
  • was the only American car company to not take a government loan.
  • was the only American car company to not take a government loan.
  • In February 2008, John McCain raised $11 million for his U.S. presidential bid.
  • In February 2008, John McCain raised $11 million for his U.S. presidential bid. That same month, Barack Obama attended no campaign fundraisers.
  • Instead, Obama leveraged online social networks to raise $55 million in those 29 days.
  • Millenials/Gen Y-ers already outnumber Baby Boomers.
  • Millenials/Gen Y-ers already outnumber Baby Boomers.
  • Social Media is only becoming more pervasive, and has become a critical factor in the success or failure of any business.
  • Social Media is only becoming more pervasive, and has become a critical factor in the success or failure of any business.
  • Are you being heard?