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El Futuro MX "Se escribe digital" | Jorge Zavala

El Futuro MX "Se escribe digital" | Jorge Zavala






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    El Futuro MX "Se escribe digital" | Jorge Zavala El Futuro MX "Se escribe digital" | Jorge Zavala Presentation Transcript

    • Exporting the SiliconValley Way of Thinkingto Companies Around the Globe
    • Part I Exporting Silicon Valleyhttps://www.facebook.com/photo.php?fbid=10152144039810607&set=pb.754125606.-2207520000.1348490018&type=1
    • 1. How Silicon Valley Thinks: The Quest to be KING• My Connection to Silicon Valle • Knowledge• A Brief History of Silicon • Innovation Valley• Innovation Tourism • National• Thinking Like a KING• What Can You Do • Global Abroad?
    • 2. How to Think Like Silicon Valley• Without Losing Your Local Mindset• The Characteristics of Silicon Valley – Thinking big – Think collaboratively – Wealth sharing will be as important as wealth creation. – Failure is a vital learning experience. – Competition is a valuable resource. – Thinking globally – Your company is always for sale – Work hard – Technology out to those that will use it
    • How Silicon Valley Characteristics Can Translate to Any Company• Vision.• Value Chain.• Position.
    • Part IICreating the Silicon Valley Type Company
    • 3. Finding Innovation Spaces: Begin With Good Networking• Industry: Big Business and Tiny Startups in the Silicon Valley• Academia: University as Innovator• Government: Behind the Scenes• Silicon Valley Networking – Be a Skilled Networker – Before the event – At the event – After the event• Finding Your Innovational Space
    • Local Activities Linking two ecosystems Awareness Silicon Valley Innovation Bootcamp Spaces Build or Die Landing in a Local Environment new Place Communication Networks and Public Relations Pre- Knowledge Operation stage Based Acquiring Acceleration Innovative New Global Scaling Customers Enterprise Operation in the Global Market Transformation
    • 4. Fostering Local Incubation: From Idea to Business Model
    • Tools to convert ideas into a Road Map
    • 5. Landing in a New Place: Finding the Right Ecosystem• Act Locally: What Can You Learn Right Here?• Think Globally: Where Should I Go? – 1. Legal—Know the Rules – 2. Networking—Ask the Locals – 3. Sales—Cultural Norms Matter – 4. Finances—Follow the Money – 5. Support—Cover All the Bases• Map Out Your Journey
    • 6. Pre-Operation Stage: Getting Ready to Do Business• Putting Together the Right Team• Take the Time to Evaluate
    • 7. Acquiring New Customers: Getting Traction in the Market• 1. Advertising• 2. Trade Shows• 3. Telemarketing• 4. Website• 5. Blogs• 6. Social Networks• 7. Networking Events• 8. Speaking At Events• 9. Extreme Marketing: The Lean Startup Approach
    • 8. Acceleration and Scaling: Awareness, Sales and Growth
    • Part IIIWhat Makes Silicon Valley Work
    • 9. Role Models Are Not Enough: The Value of Meta Mentors• Finding the Right Person• Making Contact• What’s In It For Them?• Reciprocal Benefits• Meta Mentors—Teaching the Teachers
    • 10. Last Chapter, First Step: Believing You Can Do It
    • New Business Opportunities
    • jorge@zavala.com.mx @jzavala