CitNOW is the leader in automotive video marketing. Our easy-to-use apps make it simple to transform sales execs and technicians into heroes. This is our newsletter for December 2013. Visit our website at: http://www.citnow.com/

1. Dealer Principles
A monthly update on selling more cars and parts more profitably
5 December 2013
Rounding off the Year at CitNOW
In this issue:
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for Dealer Principals
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That’s why we’ve been busy developing CitNOW; to
make sure it helps you achieve your very best results:
3 in 4 buyers will use online video to help them choose their next car.
87% of buyers use the internet to research their next car purchase.
Digital and mobile accounts for 11 times more of UK media
consumption than traditional print media.
93% of shoppers mention online searches and services to the
salesman at the dealership.
50% first learn about a dealer online.
Sales, workshop, bodyshop and web
There are now 4 different CitNOW apps that you can use in your
dealership. We’ve counted 24 different ways in which we’ve
seen CitNOW being used in sales. Here’s a link to the top 10:
www.citnow.com/top10uses
Workshop is now our fastest seller, with Nissan and BMW
dealerships leading the way. We’re integrated with 4 eVHC
suppliers, with more scheduled for Q1, 2014. With red work
conversion increasing by 20% on average, it’s easy to see why.
Rounding of the Year with CitNOW
Tips and Tricks: An Instant CSI Boost
Employee Spotlight: Martin Lone
Secrets of Success
Video of the Month
Please Welcome to CitNOW...
Your coffee cartoon
© Mark Anderson
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It has been a good year for the car market in Britain. Return on sales has increased,
absorption rates are up, and the average dealer has performed better than 2012, making
close to £180,000 profit over the last nine months.

2. Employee Spotlight
Martin Lone:
Regional Account Director
Tips and Tricks:
How Tos: an instant CSI boost
How many times have your team been asked how the sat nav works? Or
how to change a spare tyre? Sometimes it’s easy to forget that what your
team could do with their eyes closed isn’t as obvious to your customers.
In Sales or Workshop, having a library of CitNOW How-To videos can
be an invaluable resource for your clients – and a sure fire way to
improve your CSI figures.
Make one video for every problem, question and query that your team
commonly get and the next time a customer needs a helping hand
pairing their mobile to their car you’ll be-able to direct them to a walk-
through video that they can watch at their convenience, again and again.
Go to www.citnow.com/vvourhint02 to watch our short cartoon.
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Martin Lone is a man steeped in automotive lore. Having held
almost every position in the dealership over his career, the
limits of his industrial knowledge have not been yet accurately
measured (they are still trying to find a ruler big enough).
The sometimes called ‘King of the North’ leads a semi-nomadic
existence, travelling all over from Inverness to Trowbridge, to help
dealers in need of CitNOW assistance. Having travelled more
than 1.5 times around the world this year, Martin will not let road
accidents, foul weather or a jam-packed diary get in the way of
helping CitNOW clients.
To find out more about Martin, and the man behind the Sat-Nav
go to: www.citnow.com/vvourteam02
To see Martin sing in our Christmas special: The 12 Days of
CitNOW, go to: www.citnow.com/vvour12days
Bodyshop is new, and we’ve had impressive results on retail upsell.
The app is set-up to take photos as well as a video.
Web is our latest development. Aside from taking photos as well as
a video, you can add different sound tracks, have a specific dealer
at the beginning and end of each video, and benefit from better
ranking in Google, driving traffic to your web site. Ask your Account
Manager for more information.
CitNOW 2013 milestones:
• Passed the 100 mark for countries viewing CitNOW videos.
• There are over 250,000 CitNOW videos made and stored in
the dealer archives.
• CitNOW is being used in Belgium, France, Ireland, Spain,
Netherlands, South Africa, China, New Zealand, Russia,
Namibia, Botswana and the USA. There are now CitNOW
franchises driving automotive video all over the world.
New faces
• Amelia Rees (Sales support executive) on the phone-in front
line helping dealers get back to full fighting fitness.
• Joshua Pullan (Marketing Executive) Researching, writing,
developing and getting used to referring to himself in the 3rd
person in newsletters.
• Matt Blake (Regional Sales Manager) adds to the CitNOW road
warrior squad bringing the light of CitNOW to more dealerships
• Rab Ritchie (Web Developer) an addition to our Stirling
Office exploring the mysterious world of internet code
and computing.
• Henry Kay (Account Manager) joins us this December to
work hand in hand with our customers to make sure they are
getting the most out of CitNOW.
Who’s leaving?
Steve Gleadall, a long serving member of the team, who many of
you will know, has left us! He’s ‘gotten’ engaged, and shipped out
to our USA office all in the space of a week - go Steve!
12 Days of Christmas - Enjoy: www.citnow.com/vvour12days

3. Our Oscar nominee
of the month:
Lee Rothwell
from Wessex Garages Bristol
Take a look for yourself at:
www.citnow.com/vvtheoscar3
Why it works:
• Total Transparency: Everything is
clearly shown and explained. You
see the Tire Depth Gauge going in
and you see the results. No chance
for suspicion from the customer
• Everything is clear: Lee spells out
what he is going to do and sticks
to it. Makes for a smooth take that
is informative, helpful and still adds
the human touch.
• Includes the customer: Lee’s
customer has raised several
questions which Lee takes the time
to individually address and explain,
showing the rattling and corroded
parts of the car. Guaranteed to help
get that work converted.
Great video Lee, we hope you enjoy
your champagne!
Dealer Principles | 5 December 2013
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When Neil Harris, Brand Manager of
MINI High Wycombe, first got CitNOW,
he wasn’t that impressed. However, with
competition encroaching on their business,
CSI low and PPU fragile, he decided that
something had to change.
He got his team together, showed them
the stats (they weren’t pretty), and asked
them one simple question:
“I don’t want to be average or
bottom of the table: do you?”
It began with one achievable target: 4
CitNOWs per week per exec. Neil led from
the front, making his own videos. From
there, it snowballed. The team began
making CitNOW videos for every step
of the sales process from used cars to
brochure requests. Soon they were seeing
real, significant impact.
“One guy drove all the way from
Devon, past dozens of dealers,
because someone made a
cracking video for him”.
Operating in a highly competitive market,
Harris and his team focused on how
they could be different and stand out
from the crowd. At the ‘Not Normal’ MINI
event in September, instead of using
traditional prospecting tactics, they made
videos inviting customers to a VIP event.
Definitely not normal.
So what was the effect on Harris’
PPU and CSI? To hear the figures
and learn more about how CitNOW
exploded at MINI High Wycombe go to
www.video.citnow.com/minisuccess
On the ground
When a DP/Brand Manager buys in to
CitNOW, the effect on a dealership can be
impressive. Ashley Egan, made 84 videos
in September alone – which makes her
the busiest sales exec in CitNOW UK. As
she says,
“Once you get into the habit, it
doesn’t take long”.
She gave us one simple way where a
CitNOW video can make all the difference:
“One of the complaints we get is that
parking around here is terrible. So I
make a 30 second video of the car
park and explain that if the customer
can’t find a space, they can pull up
somewhere, give us the keys, and
we’ll park it for them”.
Neil Harris, MINI, High Wycombe
Secrets of Success:

4. CitNOW is part of Zype TV Limited
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Dealer Principles
A monthly update on selling more cars and parts more profitably
5 December 2013
for Dealer Principals
V
All Electric Kidderminster Citroen Workshop
Ancaster South Croydon Nissan Workshop
Arnold Clark Linwood Nissan workshop
Cooper Sunderland BMW workshop
Gatwick Honda
Guy Salmon Land Rover Coventry
Hylton Cheltenham
Jewsons Skoda Oxford Workshop
KAP Folkstone Nissan Workshop
Leighton Garages Workshop
Lexus Bristol Workshop
Lexus Milton Keynes
Lexus Milton Keynes Workshop
Linders of Chapelizod
Linders of Chapelizod Workshop
Marshall Cambridge Citroen Workshop
Mervyn Stewart
Renault Chimney Corner Mallusk
Ridgeway Audi Newbury Worskhop
Ridgeway Mercedes Benz Southhampton Workshop
Ridgeway Mercedes-Benz Winchester Workshop
Ridgeway Newbury VW Workshop
Ridgeway Oxford Iffley Road
Ridgeway VW Wantage Workshop
Ridgeway Jaguar Oxford Workshop
Skoda Newbury Workshop
SMW Belfast Sales
Springfield Gateshead Citroen Workshop
Tollbar Warwick
Town Centre Citroen Sunderland Workshop
Wilsons Motor Group – Nissan Epsom
WLMG Slough Nissan Service
Please welcome to CitNOW