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Why PR Needs to own Content Marketing
 

Why PR Needs to own Content Marketing

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PR professionals have always had a story to tell, and with the rise of content marketing, they now have a place to tell that story – unfiltered and directly to their audience. But these new methods ...

PR professionals have always had a story to tell, and with the rise of content marketing, they now have a place to tell that story – unfiltered and directly to their audience. But these new methods venture into somewhat uncharted territory for PR professionals. Traditional earned media is being combined with paid and owned media – places that traditional marketing roles have owned – creating an interconnected mixed media environment that can be difficult to navigate.

Join Cision’s Laurie Mahoney and Brandon Andersen as they share:

• Why storytelling should start with PR
• How to combine earned, paid and owned channels into integrated campaigns
• How to team up with marketing to achieve your business goals

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  • Competing against PitchEngine – posting to one site instead of amplifying across many publishing site. Juice to help you extend outside your circles.

Why PR Needs to own Content Marketing Why PR Needs to own Content Marketing Presentation Transcript