What You Don't Know About Influencers (But Should!)
 

What You Don't Know About Influencers (But Should!)

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Understanding Influencers and Journalists is key when you are looking to make the right connection, or pitch to the right person. Join our Product and Research teams, as we discuss best practices and ...

Understanding Influencers and Journalists is key when you are looking to make the right connection, or pitch to the right person. Join our Product and Research teams, as we discuss best practices and valuable insights.

In this 30-minute webinar, we will cover:

-What you need to know before you pitch
-Influencers and Journalists—what they want you to understand
-How to connect with the most relevant Influencers in your space
-Pitching via social media

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What You Don't Know About Influencers (But Should!) What You Don't Know About Influencers (But Should!) Presentation Transcript

  • What You Don't Know about Influencers (but Should!)
  • Kristen Sala, Director of Media Research @cision | @kmsala | #cision Sharifa Abubaker, Product Marketing Manager @cision | @sharifaabubaker | #cision Thank you for joining us!
  • During today’s web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Any Q&A not addressed during will be addressed at the end of today’s session Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • Today We Will Cover… • What you need to know before you pitch • Influencers and Journalists—what they want you to understand • How to connect with the most relevant influencers in your space • Pitching via social media
  • Preparing to Pitch
  • What You Should Know
  • Pitching via Social • The State of Social Media for PR Pros • Launched in Spring 2014 in collaboration with PR News • Focus on best practices, most desirable metrics • What’s next for social?
  • Social and PR Pros 45% have pitched via social Most widely used “Build a relationship before pitching” “Twitter pitches go extra smoothly when the individual is already engaged with you on the platform” 45% have pitched via social
  • Thank you! @cision |#cision cision.com/us