Cision Webinar: Stop the Spin: Earning Consumer Trust

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Cision Webinar: Stop the Spin: Earning Consumer Trust

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Our fast-paced digital world has turned PR on its head. CEO of Arment Dietrich and founder and author of Spin Sucks Gini Dietrich will detail the importance of long-term trust, not short-term......

Our fast-paced digital world has turned PR on its head. CEO of Arment Dietrich and founder and author of Spin Sucks Gini Dietrich will detail the importance of long-term trust, not short-term clicks.

In this complimentary hour-long webinar, Dietrich will highlight tactics to toss and offer insight on how to communicate honestly, responsibly, openly and authentically.

You can expect to learn how to:
• Tell your story without sex or extortion
• Work with customers who control your brand
• Manage PR in the digital age
• Follow the examples of organizations that are doing it right

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  • 1. Stop The Spin Gini Dietrich On Earning Consumer Trust Lisa Denten, Social Media Manager @cision | @lisaml15 | #cision Gini Dietrich, CEO & Founder @ginidietrich | @spinsucks | #cision
  • 2. A Presentation By Gini Dietrich @ginidietrich
  • 3. During today’s web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Any Q&A not addressed during will be addressed at the end of today’s session Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • 4. 4
  • 5. 8
  • 6. I’m not gonna do Hannah Montana - but I can give you an update on what she’s been doing - she’s been murdered.” “ “ ”
  • 7. Sex sells, but only if you’re selling sex “ ” - Jef I. Richards University of Texas
  • 8. WHISPER CAMPAIGNS
  • 9. ASTROTURFING
  • 10. Contact your Congressman about Medicare Advantage. There may be some interest in doing away with the program.
  • 11. MEDIA MANIPULATION
  • 12. “Getting it right is expensive, getting it first is cheap”
  • 13. UNETHICAL BUSINESS PRACTICES
  • 14. NOSPIN MARKETING (be real)
  • 15. Questions? @ginidietrich
  • 16. Thank you! @cision | @lisaml15 | #cision Marketing.team@cision.com cision.com/us