• Like

Cision Webinar: The PR Pro’s Guide to the Holidays

  • 118 views
Uploaded on

You know you’re in PR when your top summer activities include going to the beach, grilling out, and getting your product featured in this year’s Holiday Gift Guides! Now that you have Cision’s Holiday …

You know you’re in PR when your top summer activities include going to the beach, grilling out, and getting your product featured in this year’s Holiday Gift Guides! Now that you have Cision’s Holiday Gift Guide Pitching Kit (http://us.cision.com/ty/HolidayGiftGuide_PitchingKit.pdf) in your possession, our experts, manager of product support Laura MacMillan and print media manager Anna Marevska, will help you make the most of this resource and guide you through the best practices for holiday campaigns.

During this 30 minute webinar we’ll discuss:

• Why Holiday Gift Guides are important
• The ideal time to pitch
• Tips to make your holiday campaign a success
• How to target the perfect opportunities for your campaign

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Webinar: Becoming an Expert in Holiday Gift Guides Laura MacMillan and Anna Marevska
  • 2. 22 How to participate today  During today’s web seminar, attendees will be in listen-only mode.  If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit questions – we’ll try to answer throughout the session  Any Q&A not addressed during will be addressed at the end of today’s session  Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • 3. 33 Questions????
  • 4. 44 Overview Holiday Gift Guides are one of the most coveted real estate in media coverage, and summer is the time to get ready for the important end-of-year gift-giving season. Editorial staffs at major digital and print publications are gearing up for their annual product recommendation pages, so now is the time to prepare your campaign. Today’s webinar will address the importance of Holiday Gift Guide season, tips on how to produce a successful campaign and how Cision can help you prepare for an effective gift-giving operation.
  • 5. 55 Understanding Holiday Gift Guide Season What are Holiday Gift Guides? Holiday Gift Guides are an assortment of holiday gift suggestions gathered by digital and print editors. They are used for consumer shopping or buyer’s guides that run during the end-of-year holiday season (usually November and December). Why are Holiday Gift Guides important for you? Holiday Gift Guides are the ideal product placement pages, where your clients’ products will not only be highlighted, but most likely bought by the readers. Having a product highlighted in a gift guide is the perfect way to garner awareness during a time when consumer spending is at its highest. Why pitch now? Summer is the perfect time for PR professionals to identify the coverage opportunities for their products, and clearly understand their outlets’ and influencers’ deadlines and guidelines. Most publications work with a long lead time, up to six months in some cases, and securing editorial coverage for a December issue starts now.
  • 6. 66 10 Tips for a Successful Gift Guide PR Campaign 1. Know your audience. 2. Find the best value for your audience. 3. Check the publications’ editorial calendar. 4. Know your product . 5. Pitch the right person . 6. Know and respect journalists’ pitching preferences . 7. Write the ideal pitch. 8. Be timely . 9. It’s OK to get rejected. 10.Keep in mind the dynamic new media environment.
  • 7. Questions???