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Cision Webinar Slides - Using Seek or Shout to Improve Your PR Strategy
 

Cision Webinar Slides - Using Seek or Shout to Improve Your PR Strategy

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  • SPAM-FREEAn opt-in community where users choose if they want to receive e-mailRELEVENTUsers can see posts by everyone or posts filtered by interestsEFFICIENTContact users on a social platform in real time… no press release requiredINCLUSIVEAnyone can join for free—we don’t ask whether you’re “Media” or “PR”NIMBLESwitch from requesting help with content to promoting content with one click
  • Post a SHOUT to see if journalists and bloggers are interested in covering your product, event, expert, service or campaignBe conciseDon’t forget to add Tags and a URL
  • You want to hold a conversation with the journalist or bloggerShow how the product, service or expert is a solution to a problemMake sure it’s newsworthyMake sure it’s the right fit for the outlet or audience you’re targetingProvide examples or testimonials of customers’ experiences with your products or brand

Cision Webinar Slides - Using Seek or Shout to Improve Your PR Strategy Cision Webinar Slides - Using Seek or Shout to Improve Your PR Strategy Presentation Transcript

  • Using Seek Or Shout toImprove Your PR StrategyYour Ticket to Reaching Journalists and BloggersTeresa DankowskiCommunity ManagerSeek or Shout@SeekOrShoutLisa LarranagaSocial Media Manager@Cision
  • 22How to Participate Today During today’s webseminar, attendees will be in listen-only mode. If you are experiencing audioissues, please contact:GoToWebinar: 1-800-263-6317 Submit text questions Q&Aaddressed at the end of today’ssession Everyone will receive an emailwithin 24 hours with a link to view arecorded version of today’s session
  • Section DividerA social networkingplatform
  • 55Today’s content creator is…VERSATILE Toggles between editorial and marketingtasks Produces content, then promotes oramplifies that contentBUSY Forgets to check e-mail Doesn’t have time for irrelevantcommunicationsSOCIAL Frequents social networking sites “Globally, online communities havesurpassed e-mail in usage as far back as2009” – Nielsen Research
  • 66Why Does Hit the Mark?SPAM-FREE• An opt-in communityRELEVENT• Posts seen by everyone or posts filtered byinterestsEFFICIENT• Contact users on a social platform in realtime…no press release requiredINCLUSIVE• Anyone can join for freeNIMBLE• Request or promote content with one click
  • 77How Does It Work?SEEKAsk the communityfor help with a storySHOUTPromote yourcontent or projectSEARCHFind contacts andstory ideas
  • 88#Humblebrag - tweets
  • 99#Humblebrag - blogs
  • Section DividerUsing the site for your PRstrategy
  • 1111Good PR is based on relationships Find people in yourindustry Find people in yourregion Find people who coverthe topics related toyour products, clientsor campaigns
  • 1212Terra Tip: Start by adding Interests
  • 1313List of suggested users
  • 1414What’s in a name?
  • 1515Terra Tip: You can also Search for usersBy locationJust remember to filter your Search results by ProfileBy nameBy outlet
  • 1616Good PR is targeted Don’t mass-pitch• this is a social community Look for Seek posts fromjournalists and bloggers• these are your real-timeopportunities Be mindful of deadlines Reply to Seeks viaComment, Direct (Public)Message or Private Message
  • 1717Terra Tip: Look in your newsfeed and e-mails
  • 1818Terra Tip: You can also Search for Seek postsClick Go and filter yourSearch results by Seek
  • 1919Good PR can be the well-written pitch Post a SHOUT to check for interest Be concise Add tags and a URL
  • 2020Terra Tip:Posting aShout
  • Section DividerBest PitchingPractices
  • 2222Inside Seek or Shout…don’t pitch, essentially! Hold a conversation = goal Show a solution to a problem Make it newsworthy Make sure it’s the right fit for youraudience Provide examples or testimonials
  • 2323Outside…of Seek Or Shout Use the proper platform tocommunicate with ajournalist or blogger Build a relationship beforeblindly pitching them
  • Using Seek Or Shout toImprove Your PR StrategyYour Ticket to Reaching Journalists and BloggersQuestions?