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How to Participate Today
During today‟s web
seminar, attendees will be in listen-
If you are experiencing audio
issues, please contact:
Submit text questions Q&A
addressed at the end of today‟s
Everyone will receive an email
within 24 hours with a link to view a
recorded version of today‟s session
On the Agenda
Determine whether your business is a good match
for photo-sharing and video sites
Incorporate photo sharing into your overall
Utilizing these platforms for contests
Drive traffic to your web site
Keep users interested and
What's new? Recent updates
& related services
What is Pinterest?
Visually share, curate and discover by posting („pinning‟)
images or videos
Interact with the content
Social network meant to
“connect everyone in
the world through the
„things‟ they find
What is Instagram?
Share photos from your
mobile phone (or 3rd
introduced in June
Use filters & frames
Add hashtags and
*New* Import clips from
your phone‟s media
What Is Vine?
6 Second Videos
App only. Can share through Twitter and Facebook
with link - no web version
Use hashtags and location to optimize.
Add to „Channel‟ to connect with your market.
Spontaneous, no editing
Pinterest has 7% of the membership of
Twitter, but produces almost just as much
80% of pins get repinned.
Instagram has over 90million monthly
active users (TechCrunch)
Some things to consider…
Do you rely on driving a high-volume of website
traffic to increase sales?
Do you have high-quality pictures, video or related
Do you have an ongoing method for creating high-
quality visual content?
Do you have the mental and emotional energy to
maintain another social network?
Use Pinterest to…
Promote a lifestyle
Directly link to content
Use Instagram to…
Share company culture
Expand your audience
Engage with the community
Share exclusive photos
Brands Doing it Right
4.5 million followers on Pinterest
Added „Top Pinned‟ section on the women‟s section
of its website
Displaying „Top Pinned‟ items in its stores.
Mercedes-Benz on Instagram
Harnessed followers of popular
Instagram personalities who drove
its new CLA & Instagram-ed it.
Strong call to action: Made
followers part of the campaign
Created website for the campaign,
which allowed its audience to
participate and have opportunity to
win a CLA.
How to use photo
sharing sites to
How to drive traffic…
Link to your social networks
Link to your website
Create great, original images
Be a part of the community
How to drive traffic…
“Pin” your website
Link your pins
Measure the impact
Google Analytics – measures Pinterest traffic
Build your following…
Create resourceful pinboards based on a few core
keywords that you use in your SEO strategy
Link Instagram, Pinterest & Vine to your other social
Engage with other‟s pins
The trick to succeeding…
It‟s not about showing off your products or
services, it‟s about providing value to your audience
Find out how your products or services fit into the
lifestyles of your target audience
Gain brand recognition, drive traffic to your website
and convert new visits into leads
Brandon Andersen, Senior Marketing Manager
Lisa Larranaga Denten, Social Media Manager