Cision Webinar Slides - Photo Finish! Pinterest, Instagram and PR
 

Like this? Share it with your network

Share

Cision Webinar Slides - Photo Finish! Pinterest, Instagram and PR

on

  • 744 views

 

Statistics

Views

Total Views
744
Views on SlideShare
744
Embed Views
0

Actions

Likes
1
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • BrandonSide by side of Pinterest and InstagramVisually share, curate and discover by posting (‘pinning’) images or videos to their boards.Interact with the content by reposting (or ‘repinning’) Social network meant to “connect everyone in the world through the ‘things’ they find interesting.”
  • BrandonSide by side of Pinterest and InstagramShare photos from your mobile phone (or 3rd party app) with people who follow youVarious filters to make images uniqueAdd hashtags and locations to photos to categorize them and make them searchableImagines “a world more connected through photos.”
  • Lisa40% of top brands using InstagramInstagram is 80+million usersAlthough Pinterest has 7% of the membership that Twitter does, it produces nearly as much referral traffic.Pinterest and Instagram are the fasted growing social networks in 2012 (Experian)North American usage of Pinterest hit nearly 29 million visits per WEEK this summer (LA Times)Pinterest was the 4th most searched term in the United States from August 2011-August 2012 (Mashable)Instagram has over 80 million users40% of top brands are currently using Instagram
  • Gina
  • Businesses that rely on driving a high-volume of website traffic to increase sales should consider joining Pinterest.Check your referral traffic to see if Pinterest is already driving traffic your way.Do you have high-quality pictures, video or related visual content?Do you have an ongoing method for creating high-quality visual content? Can you produce a steady stream of really good, niche-specific content that can help your customers express themselves?Do you have the mental and emotional energy to maintain another social network?Pick your best communication platforms and get really good at using them.
  • Whole Foods was one of the first brands on the site, debuting a brand account in July 2011. Values include the environment, supplying organic and natural foods, education in healthy lifestyle.
  • Brands on Instagram Oreo launched it’s Instagram account with a Super Bowl ad. Went from around 2,000 followers to 35,000 followers by the end of Sunday night. Was first ad promoting instagram.
  • BrandonOnInstagram, tag photos with hashtagsPinterest use keywords in descriptions and titles
  • Add the Pin-It button to your websiteAdd links in the descriptions of your pinsUse hashtags to make your content more search-friendlyAdd locations to your photos
  • Add keyword rich description to your About sectionUse keywords in your board namesAdd keyword-rich description to each of your boardsAdd a relevant keyword rich description of your imageLink your account to your social networksLink the image to your websiteCreate great, original imagesBe a part of the community
  • Use Google Analytics to measure what Pinterest traffic is doing on your siteGreat article on measuring traffic, conversions, goals and value at: http://mashable.com/2012/03/13/pinterest-track-traffic/Pinerly (Pinterest) http://www.pinerly.com/landingNitrogram (Instagram)http://nitrogr.am/
  • Lisa
  • Join both sites as a user so you can think like your audience. Consistency is key.You can share your office culture or take photos at conferences you’re attending.On Pinterest, if you have content to share, you can offer a simple image and spice it up with text offering the headline, like this example:In addition to photos of your brand and events, you can create a humor board and repin or share others content.For Instagram, the more creative the better. A blatant product placement will not give you much engagement. Think outside the box.
  • Brandon
  • It’s not about showing off your products or services directlyFind out how your products or services fit into the lifestyles of your target audience and find creative ways to show them.The goal is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads.

Cision Webinar Slides - Photo Finish! Pinterest, Instagram and PR Presentation Transcript

  • 1. Brandon Andersen, Global Product Development ManagerGina Joseph, Social Media Community Manager
  • 2. Follow Us! Webinar Hashtag #cision22
  • 3. How to Participate Today  During today‟s web seminar, attendees will be in listen- only mode.  If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today‟s session  Everyone will receive an email within 24 hours with a link to view a recorded version of today‟s session33
  • 4. On the Agenda Determine whether your business is a match for photo sharing How to use Pinterest & Instagram to drive traffic to your site Keeping users interested Incorporating photo sharing into your overall campaign strategy44
  • 5. What is Pinterest?  Visually share, curate and discover by posting („pinning‟) images or videos  Interact with the content  Social network meant to “connect everyone in the world through the „things‟ they find interesting.”55
  • 6. What is Instagram? Share photos from your mobile phone (or 3rd party app) Various filters Add hashtags and locations to photos Imagines “a world more connected through photos.”66
  • 7. Pinterest has 7% of the membership of Twitter, but produces almost just as much referral traffic Pinterest and Instagram were the fastest growing social networks in 2012 (Experian)Instagram has over 90million monthly active users (TechCrunch)77
  • 8. Is Your Business a Match?
  • 9. Some things to consider… Do you rely on driving a high-volume of website traffic to increase sales? Do you have high-quality pictures, video or related visual content? Do you have an ongoing method for creating high- quality visual content? Do you have the mental and emotional energy to maintain another social network? Pick your best communication platforms99
  • 10. Use Pinterest to… Promote a lifestyle Showcase its personality Directly link to content Run contests
  • 11. Use Instagram to… Share compelling content Expand its audience Engage with its community Share exclusive photos
  • 12.  Reflect values Whole Foods  Curate & create inspiration1212
  • 13.  Be creativeOreo  Call to action: Make your followers part of your campaign
  • 14. How to use photo sharing sites to drive traffic
  • 15. How to drive traffic…  Link to your social networks  Link to your website  Create great, original images  Be a part of the community1515
  • 16. How to drive traffic… “Pin” your website Link your pins Hashtags Add locations1616
  • 17. Measure the impact  Google Analytics – measures Pinterest traffic  Reachli (formerly Pinerly) http://www.reachli.com/  Nitrogram (Instagram) http://nitrogr.am/ Source: Mashable1717
  • 18. Keep users interested
  • 19. Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple image and spice it up with text Create a humor board For Instagram, the more creative the better
  • 20. Photo-sharingand your campaign
  • 21. Build your following…  Create resourceful pinboards based on a few core keywords that you use in your SEO strategy  Link Instagram to your other social channels!  Engage with other‟s pins2121
  • 22. The trick to succeeding…  It‟s not about showing off your products or services  Find out how your products or services fit into the lifestyles of your target audience  Gain brand recognition, drive traffic to your website and convert new visits into leads2222
  • 23. QUESTIONS?Gina Joseph, Social Media Community Manager@cisionnavigatorBrandon Andersen, Global Product Development Manager@brandonchicago