On October 23rd, 2014, we updated our
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How to Participate Today During today‟s web seminar, attendees will be in listen- only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Submit text questions Q&A addressed at the end of today‟s session Everyone will receive an email within 24 hours with a link to view a recorded version of today‟s session33
On the Agenda Determine whether your business is a match for photo sharing How to use Pinterest & Instagram to drive traffic to your site Keeping users interested Incorporating photo sharing into your overall campaign strategy44
What is Pinterest? Visually share, curate and discover by posting („pinning‟) images or videos Interact with the content Social network meant to “connect everyone in the world through the „things‟ they find interesting.”55
What is Instagram? Share photos from your mobile phone (or 3rd party app) Various filters Add hashtags and locations to photos Imagines “a world more connected through photos.”66
Pinterest has 7% of the membership of Twitter, but produces almost just as much referral traffic Pinterest and Instagram were the fastest growing social networks in 2012 (Experian)Instagram has over 90million monthly active users (TechCrunch)77
Is Your Business a Match?
Some things to consider… Do you rely on driving a high-volume of website traffic to increase sales? Do you have high-quality pictures, video or related visual content? Do you have an ongoing method for creating high- quality visual content? Do you have the mental and emotional energy to maintain another social network? Pick your best communication platforms99
Use Pinterest to… Promote a lifestyle Showcase its personality Directly link to content Run contests
Use Instagram to… Share compelling content Expand its audience Engage with its community Share exclusive photos
Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple image and spice it up with text Create a humor board For Instagram, the more creative the better
Photo-sharingand your campaign
Build your following… Create resourceful pinboards based on a few core keywords that you use in your SEO strategy Link Instagram to your other social channels! Engage with other‟s pins2121
The trick to succeeding… It‟s not about showing off your products or services Find out how your products or services fit into the lifestyles of your target audience Gain brand recognition, drive traffic to your website and convert new visits into leads2222
QUESTIONS?Gina Joseph, Social Media Community Manager@cisionnavigatorBrandon Andersen, Global Product Development Manager@brandonchicago