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Cision Webinar Slides - Learn Digital PR Tactics from Veteran PR Pro and Author Carrie Morgan
 

Cision Webinar Slides - Learn Digital PR Tactics from Veteran PR Pro and Author Carrie Morgan

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  • What is Content Marketing?: CM is the creation & sharing of content - think of traditionalprint advertorials now amplified by the social web
  • Speak about where to host, discuss difference between hosting content on your social newsroom vs. propertiesSocial Newsroom works best for agencies or companies with multiple brands
  • Might be interesting to mention the difference between native advertising and brand journalism – one supports the other
  • Competing against PitchEngine – posting to one site instead of amplifying across many publishing site. Juice to help you extend outside your circles.

Cision Webinar Slides - Learn Digital PR Tactics from Veteran PR Pro and Author Carrie Morgan Cision Webinar Slides - Learn Digital PR Tactics from Veteran PR Pro and Author Carrie Morgan Presentation Transcript