Cision Webinar Slides: How to Sustain a Successful Twitter Presence
 

Cision Webinar Slides: How to Sustain a Successful Twitter Presence

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  • Twitter is bigger than ever
  • But more importantly, Twitter informs audiences and purchasing decisions
  • You can make branded impressions with your audience and tap new markets. You can directly market to your followers, customers & prospects.You can engage customers and leverage positive word-of-mouth to influence purchases
  • Promote original content from within your organizationStart a dialogue by asking questions unique to your followersAnnounce a new product or serviceProvide tips for existing products or servicesLink to a story that affects your industryRetweet an influencer whose content appeals to your industry or followersPost messages that reflect your company’s values or culture
  • Promote original content from within your organizationStart a dialogue by asking questions unique to your followersAnnounce a new product or serviceProvide tips for existing products or servicesLink to a story that affects your industryRetweet an influencer whose content appeals to your industry or followersPost messages that reflect your company’s values or culture
  • Promote original content from within your organizationStart a dialogue by asking questions unique to your followersAnnounce a new product or serviceProvide tips for existing products or servicesLink to a story that affects your industryRetweet an influencer whose content appeals to your industry or followersPost messages that reflect your company’s values or culture
  • Promote original content from within your organizationStart a dialogue by asking questions unique to your followersAnnounce a new product or serviceProvide tips for existing products or servicesLink to a story that affects your industryRetweet an influencer whose content appeals to your industry or followersPost messages that reflect your company’s values or culture
  • Develop a strategy and decide how to deal with negative comments.Response time is important.Try to take conversations offline.Remember everything said online is permanent.Make sure your tone and sensitivity is appropriate.
  • Develop a strategy and decide how to deal with negative comments.Response time is important.Try to take conversations offline.Remember everything said online is permanent.Make sure your tone and sensitivity is appropriate.
  • Develop a strategy and decide how to deal with negative comments.Response time is important.Try to take conversations offline.Remember everything said online is permanent.Make sure your tone and sensitivity is appropriate.
  • Develop a strategy and decide how to deal with negative comments.Response time is important.Try to take conversations offline.Remember everything said online is permanent.Make sure your tone and sensitivity is appropriate.

Cision Webinar Slides: How to Sustain a Successful Twitter Presence Cision Webinar Slides: How to Sustain a Successful Twitter Presence Presentation Transcript

  • What Do I Do Now?How to Sustain a Successful Twitter PresenceLisa Larranaga, Social Media Manager @cisionTeresa Dankowski, Community Manager, Seek Or Shout @seekorshout
  • 22How to participate today During today’s webseminar, attendees will be in listen-only mode. If you are experiencing audioissues, please contact:GoToWebinar: 1-800-263-6317 Submit text questions Q&Aaddressed at the end of today’ssession Everyone will receive an emailwithin 24 hours with a link to view arecorded version of today’s session
  • 33Webinar Hashtag #cisionFollow Us!
  • Section DividerWhy Twitter Continuesto Be Important
  • 5511.7 million adults useTwitter and 6.2 millionuse it every daySource: Pew Internet & American Life Project (2012)
  • 66Consumers generated more than 500 billionimpressions about products and servicesthrough social media in 2011.Source: Forrester Research, Inc. (2011)53 percent of Tweeters recommend companiesor products in their tweets, with 48 percentdelivering on their intention to buy the product.Source: ROI Research for Performance (2010)Shoppers who visit from Twitter have thehighest order value of all shoppers who visitfrom Facebook, Twitter and Google.Source: Bazaarvoice (2012)
  • 77By now you may already… Have a handle for your brand Have followers Regularly share content Get a handful of mentions Interact with Twitter users
  • 88 Are you organized? Are you engaged? Is your presence efficientlymanaged? Do you listen and nurture? Do you measure and analyze?Butare you getting the MOST out of Twitter?
  • Section DividerGet Organized
  • 1010Using Twitter lists Organize people, brands, contentor tasks Public vs. private Create your own vs. subscribe toothers You can make up to 1000 lists (upfrom 20), each list containing upto 5000 accounts (up from 500)
  • 1111Lists are easy to useMashable has step-by-step screenshots on how tobuild, maintain and share lists
  • 1212Finding your niche Search and #Discover tabs Capitalize on others’ lists Identify relevant hashtags Participate in chats Have conversations thatmatter
  • 1313Following the right influencers Who To Followrecommendations Those you already read andretweet Cision Influencer Lists Online tools such as Kloutand Kred People who will provide valueto your brand or niche
  • Section DividerEngagement
  • 1515Hack Your Workflow There is not enough time in theday, even when you’re a full-timesocial media manager Productivity Hacks for Twitter• Schedule Tweets• Create Lists• Search by Hashtag• Set a time limit so you don’t fall intothe ‘black hole’
  • 1616“If you build it, he will come.” - Field of DreamsIn social media, NO ONE will come unless youengage. Once you’ve established a following by:• Sharing useful content• Following the rule of thirds• Using Hashtags You have to keep your audience by:• Be the Community Manager of your ownnetwork• Don’t just talk at your followers, talk WITHthem• Share there content & thank them whenthey share or RT you• In general, be an active communitymember
  • 1717“The most importantway to engage is withindividual outreach.”- Lea Marino, co-founder, Community Manager Meetup
  • Section DividerLearning Howto Listen
  • What can listening and nurturing do?Solve real problemsfor real people
  • 2121Winning over yourTwitter detractors Develop a strategy Response time is key Check your tone andsensitivity Be as honest as possible Take conversations offline Offer a solution
  • What else can listening and nurturing do?Turn satisfiedcustomersInto brandadvocates
  • 2323Sustaining relationshipswith advocates Let them tell the story Amplify their tweets Keep them involved with your brand Leverage their content Engage, when it’s quiet and when it’sloud Be genuine about your relationship
  • Section DividerMeasurement
  • 2525What Are Your Goals?Find goals with the most return by: Understanding overall business goals Layering a level of social media into thebusiness plan Charting your progress Use your findings as benchmarks forfuture days, weeks, months Find relationships between socialactivities that lead to direct ROI Analyze & Adjust every quarter
  • 2626Tools for Measurement Cision Social Media Dashboard Bit.ly and other link shorteners UTM codes Insights from individual platforms
  • Questions?Lisa Larranaga, Social Media Manager @cisionTeresa Dankowski, Community Manager, Seek Or Shout @seekorshout