Cision Webinar Slides: Gini Dietrich - Blogging, Community and Making it Work
 

Cision Webinar Slides: Gini Dietrich - Blogging, Community and Making it Work

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Cision Webinar Slides: Gini Dietrich - Blogging, Community and Making it Work Cision Webinar Slides: Gini Dietrich - Blogging, Community and Making it Work Presentation Transcript

  • Blogging, Community and Making it Work Gini Dietrich @ginidietrich Founder & CEO, Arment Dietrich and Spin Sucks Lisa Larranaga Denten @cision Social Media Manager, Cision
  • 22 Webinar Hashtag #cision Follow Us!
  • 33 How to Participate Today  During today’s web seminar, attendees will be in listen-only mode.  If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session  Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • 44 Your Presenters Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, and founder of the professional development site for PR and marketing pros, Spin Sucks Pro. She is also co-author of “Marketing In the Round.” Lisa Larranaga Denten is the Social Media Manager for Cision. Her duties include managing the online community, coordinating and writing for the Cision Blog; and measuring Cision’s social impact.
  • 55 5 What community means The secret sauce Why you should blog and build community Steps for getting started
  • “You don’t have community until the members begin to talk to one another without the help of the author.” - Mitch Joel
  • 77 Install Livefyre
  • 88 Answer Comments
  • 99 Engage Readers with One Another
  • 1010 Introduce Readers to One Another
  • 1212 Stroke People’s Egos
  • 1313 Comment and Share Content
  • 1414 Overnight Success?
  • 1515 What’s Your Vision?
  • 1616 16 What are Your Goals?
  • 1717
  • 1818
  • 19
  • 2121
  • 2222
  • 2323
  • 2424
  • 25
  • 2626
  • 2727
  • 2828 DT Double Burger
  • 2929 The Bible, According to You
  • 3030 Connect Content to All Marketing
  • 3131
  • 3232 Contribute to Others
  • 3333 Get Personal
  • 3434 What Community Does
  • 3535 What Community Does
  • 3636 Reward Members
  • 3737 Answer Questions
  • 3838
  • 3939 Don’t Let Fear Stop You
  • 4040 Have a Vision
  • 4141 Have a Goal...
  • 4242 ...That Makes Sense
  • 4444 Year % of readers 2006 0% 2007 1,072% 2008 78% 2009 1,155% 2010 292% 2011 194% 2012 29% Be Patient!
  • 4646 http://spinsucks.com/book/welcome-cision-webinar-attendees/
  • Blogging, Community and Making it Work Questions?