Cision Webinar Slides - Content Marketing for the PR Professional
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Content Marketing is all the buzz, but as a PR professional, are you keeping up on the latest tools and services to help you tell your stories? ...
Content Marketing is all the buzz, but as a PR professional, are you keeping up on the latest tools and services to help you tell your stories?
If you’re looking for new strategies to increase traffic to your blog, generate more impressions to articles about your brand, or simply acquire more leads, Cision has a solution for you. Cision's new Content Marketing Suite gives you an easy-to-use platform for reaching new, highly-engaged audiences.
In this webinar we covered:
- Why content marketing is core to the PR professional
- Tools you can use to create and share your content in social channels like Twitter, Facebook and LinkedIn, driving traffic back to your story
- How to amplify this content on websites, such as Time and CNN, where viewers would be interested in your topic
- How amplification allows you to better target the right people who are interested in your content
- Using metrics, insights and Google Analytics to shape your future content marketing campaigns
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