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10 Tips to Increasing Your
Taryn Scher, President - TK PR
Lisa Denten, Social Media Manager - Cision
How to Participate Today
If you are experiencing audio
issues, please contact:
Submit text questions: Q&A
addressed at the end of today’s
During today’s web
seminar, attendees will be in listenonly mode.
Everyone will receive an email
within 24 hours with a link to view a
recorded version of today’s session
WHAT IS PR?
Public Relations, or PR, is defined as raising awareness of a
product, person or service.
Different PR companies may focus on different aspects
Today focuses on all sectors of the media including consumer
and trade print (magazines and newspapers), online (Web sites
and blogs) as well as broadcast (television and radio).
A Few Do’s and Don’ts
DO read the newspaper, magazine, watch the TV show that you
are trying to pitch
DO send a follow up email a few days after you pitch
DO realize that not everything is newsworthy- but with the right
spin you can get media to pay attention
Do treat the media like a new boyfriend/girlfriend
-DO drop everything for their calls/emails
-DO get them photos, samples on time
A Few More Do’s and Don’ts
DON’T send anything that starts FOR IMMEDIATE RELEASE
DON’T send paragraphs upon paragraphs of text- keep it
DON’T call a journalist 20 minutes later and ask “did you get
DON’T ask a media person to see a copy of the story before it
DON’T go on live TV if you have never practiced