Cision Webinar Slides - 10 Ways to Increase Your Media Coverage
 

Cision Webinar Slides - 10 Ways to Increase Your Media Coverage

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    Cision Webinar Slides - 10 Ways to Increase Your Media Coverage Cision Webinar Slides - 10 Ways to Increase Your Media Coverage Presentation Transcript

    • 10 Tips to Increasing Your Media Coverage Taryn Scher, President - TK PR Lisa Denten, Social Media Manager - Cision
    • How to Participate Today   If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions: Q&A addressed at the end of today’s session  2 2 During today’s web seminar, attendees will be in listenonly mode. Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
    • WHAT IS PR?  Public Relations, or PR, is defined as raising awareness of a product, person or service.  Different PR companies may focus on different aspects Today focuses on all sectors of the media including consumer and trade print (magazines and newspapers), online (Web sites and blogs) as well as broadcast (television and radio). 3 3
    • Marketing, Advertising and PR Marketing: E-communications, collateral materials, websites, logos, brand identity 4 4
    • Marketing, Advertising and PR Advertising: PAID placements promoting your product 5 5
    • Marketing, Advertising and PR  Public Relations: FREE coverage in newspapers, magazines, television, radio 6 6
    • 1. Be Prepared 7 7
    • Before you Engage in any sort of PR….  Website  Bios of key personalities  Spokesperson  Photography  Sample products  Digital Media Kit 8 8
    • 2. Pick a Spokesperson 9 9
    • 10 10
    • 3. Drop everything when the phone rings 11 11
    • 12 12
    • 4. Position Yourself as an Industry Expert 13 13
    • 14 14
    • 5. Don’t Try to Sell the Media 15 15
    • Game Changer Solution Epic The Best Innovative The Most 16 16
    • 6. Pay attention to the news/trends 17 17
    • 18 18
    • 7. Think Bigger Picture 19 19
    • 20 20
    • 8. Know who you are pitching 21 21
    • 22 22
    • 9. Quality not Quantity 23 23
    • 24 24
    • 10. How to Pitch a Journalist 25 25
    • FOR IMMEDIATE RELEASE 26 26
    • A Few Do’s and Don’ts  DO read the newspaper, magazine, watch the TV show that you are trying to pitch  DO send a follow up email a few days after you pitch  DO realize that not everything is newsworthy- but with the right spin you can get media to pay attention  Do treat the media like a new boyfriend/girlfriend -DO drop everything for their calls/emails -DO get them photos, samples on time 27 27
    • A Few More Do’s and Don’ts  DON’T send anything that starts FOR IMMEDIATE RELEASE  DON’T send paragraphs upon paragraphs of text- keep it concise  DON’T call a journalist 20 minutes later and ask “did you get my email?”  DON’T ask a media person to see a copy of the story before it runs  DON’T go on live TV if you have never practiced 28 28
    • www.tkpublicrelations.com taryn@tkpublicrelations.com 29 29
    • Questions?