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Cision Tip Sheet - 10 Tips for Telling Your Brand's Story
 

Cision Tip Sheet - 10 Tips for Telling Your Brand's Story

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    Cision Tip Sheet - 10 Tips for Telling Your Brand's Story Cision Tip Sheet - 10 Tips for Telling Your Brand's Story Document Transcript

    • us.cision.com  866.639.5087  Copyright © 4.1.2013 Cision, Inc. All Rights Reserved.ca.cision.com  877.269.3367 332 S. Michigan Ave., Chicago IL 60604 1100-150 Ferrand Drive Toronto, ON M3C 3E5 Building trust with your audience is one of the biggest benefits of social media. The more genuine and authentic interactions you have, the more your content will be read and shared directly from your owned social media channels. It takes time to develop these relationships, but the payoff comes in the form of brand evangelism from people who may not have otherwise known you or your brand. Search engines are also paying more attention to social factors when it comes to delivering relevant search results for users. Here are some tips for getting your story noticed on the social web and in search engines. 1 Tell the Story In Your Own Words: BRAND JOURNALISM Tired of waiting for a journalist or blogger to pick up your story? Why not tell your story the way you want it to be told? Instead of posting your story in the traditional style of a press release, put on your journalist hat and write it as if you were reporting on the story yourself. Use quotes and avoid jargon to make your story stand out from all the rest. Tips for telling your brand’s story Tip Sheet 10 The best way to tell your story is to let key influencers spread it for you. Content Marketing:
    • us.cision.com  866.639.5087  Copyright © 4.1.2013 Cision, Inc. All Rights Reserved.ca.cision.com  877.269.3367 332 S. Michigan Ave., Chicago IL 60604 1100-150 Ferrand Drive Toronto, ON M3C 3E5 2 DON’T LIMIT YOURSELF to just press releases Don’t feel like you have to wait for a big announcement to promote a story. Think outside of the box – you can promote all types of content: webinars, white papers, HR announcements, fundraising opportunities, tax tips, and even that new hamburger you’re launching. 3 Showcase your MARKETING CAMPAIGNS Don’t limit your marketing to email campaigns. Promote all of your content and news, and share it via your social networks to increase the odds that it will be seen and shared. 4 Create an engaging, KEYWORD-RICH HEADLINE The world is becoming more and more social, but SEO still matters. Use relevant keywords in your headline that describe what your story is about. If you are targeting a specific keyword, put it toward the front of your headline. Your keywords are also important to people who read and share your story. If you don’t describe what your story is about in its headline, your audience may overlook it. 5 Use multimedia to SUPPORT YOUR STORY Studies have shown that the more multimedia you add to your story, the more engaging it is. While most text-only releases just get viewed, it’s the ones with videos, infographics and photos that are most shared on social networks. So, be sure to include as many supporting materials as possible; this not only helps you tell a more dynamic story but also encourages your audience to share it. 6 Keep your social pitch UNDER 120 CHARACTERS Your social pitch helps people easily retweet or share your story and should be tailor-made for microblogs like Twitter. With this in mind, keep your social pitch under 120 characters to allow others enough space to retweet and not cut off your message. 7 Pull out SHORT, RELEVANT FACTS People gravitate to – and are more likely to share – short, easily digestible snippets of information from a story. Pull some interesting facts from your story and use them to promote your message. This not only engages your audience but also makes it easier for them to tweet these facts to their followers without having to cut and paste the fact from your story. 8 Set up your SOCIAL NEWSROOM Make it easy for people to find all of your stories by creating a social newsroom on your company’s website. Having a social-friendly newsroom encourages users to share your content on their preferred social networks – increasing your story’s visibility. 9 Create relevant and ENGAGING CONTENT None of these tips matter if you don’t start with a story that your audience cares about. It may sound obvious, but there’s a lot of content being promoted that isn’t interesting to anyone, let alone your customers. So start thinking like them, or, better yet, ask them what they’d like to hear from you. Always write content with your audience in mind, and make sure your content delivers real value to them. Tip Sheet
    • us.cision.com  866.639.5087  Copyright © 4.1.2013 Cision, Inc. All Rights Reserved.ca.cision.com  877.269.3367 332 S. Michigan Ave., Chicago IL 60604 1100-150 Ferrand Drive Toronto, ON M3C 3E5 10 Use a branded content publishing platform to PROMOTE YOUR STORY With Cision’s Social Newsroom, you can post all of your branded content in one place and share it directly to Twitter, Facebook, LinkedIn and Google+. Plus, you can embed your social newsroom directly on your brand’s website. Go beyond posting traditional press releases and publish content like white papers, tip sheets, videos, photos, infographics, and more. Sharing your story makes it easier for your customers and potential customers find your content online. Tip Sheet Learn more about Cision’s Social Newsroom