Cision Webinar: Epic Content Marketing With Joe Pulizzi
 

Cision Webinar: Epic Content Marketing With Joe Pulizzi

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Content marketing is all the rage. Join one of the world’s leading experts on content marketing Joe Pulizzi and host Heidi Sullivan to learn how to engage your audience with content. ...

Content marketing is all the rage. Join one of the world’s leading experts on content marketing Joe Pulizzi and host Heidi Sullivan to learn how to engage your audience with content.

In this complimentary hour-long webinar, we will discuss:

-Creating memorable content
-Getting the attention of prospects and customers
-Earning your audience’s trust

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Cision Webinar: Epic Content Marketing With Joe Pulizzi Cision Webinar: Epic Content Marketing With Joe Pulizzi Presentation Transcript

  • @JoePulizzi JOE PULIZZI’S PRESENTATION: Epic Content Marketing: 5 Elements to Consider
  • @JoePulizzi During today’s web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers. View slide
  • @JoePulizzi There Is One Key to a Successful Presentation View slide
  • @JoePulizzi 5 Image courtesy of Pooky Poetry
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  • @JoePulizzi The Evolution of Content Marketing
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  • @JoePulizzi 91/100 http://bitly.com/cm-research
  • @JoePulizzi sodahead.com
  • @JoePulizzi Just 42% believe their content marketing is effective http://bitly.com/cm-research
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  • @JoePulizzi Do You Have a Documented Content Marketing Strategy?
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  • @JoePulizzi Sales, Savings & Sunshine
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  • @JoePulizzi CREATE A WHY FOR EACH CHANNEL
  • @JoePulizzi Create a Content Marketing Mission Statement
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  • @JoePulizzi Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  • @JoePulizzi Don’t Build Your Content Ship on Rented Land
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  • @JoePulizzi Focus on Subscribers As a Key Metric
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  • @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
  • @JoePulizzi Leverage Influencers the Build an Audience
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  • @JoePulizzi Sales Content Marketing Influencer Sharing
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  • @JoePulizzi Open Up Your Wallet
  • @JoePulizzi Image courtesy sendgrid.co
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  • @JoePulizzi 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Find Your Key Niche 5. Create a Content Marketing Mission Statement 6. Don’t Build Your Content Ship on Rented Land 7. Focus on Subscribers as a Key Metric 8. Build an Influencer List to Build Audience 9. Create an Engine to Get and Keep Subscribers 10.Consider Buying!
  • @JoePulizzi
  • @JoePulizzi Joe Pulizzi joe@contentinstitute.com