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Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia
 

Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia

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Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, number of nights they stay and number of things they do. ...

Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, number of nights they stay and number of things they do. These efforts enhance the quality of life and sense of pride for residents.

Visit Philadelphia needed to consolidate from four different PR softwares into one that would allow them to save time bouncing back and forth between platforms.

Cision offered Visit Philadelphia a comprehensive solution with its media database, media monitoring and media distribution software. With human-filtered monitoring, Visit Philadelphia worked with Cision’s Managed Services to customize media searches based on a specific, niche set of keywords.

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    Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia Document Transcript

    • Case Study Visit Philadelphia: How Cision’s Media Database and Monitoring software keeps delivering the best solution. Visit Philadelphia is dedicated to making the city of Philadelphia a premier travel destination through marketing and image building to increase the number of visitors, number of nights they stay and number of things they do in the five-county area. In 2006, Visit Philadelphia found itself using four different vendors for their various PR needs — one vendor for press release distribution, one for clipping, one for monitoring and Cision for its media database. They began looking for ways to consolidate, bringing everything together, to save time bouncing back and forth between platforms. “Cision was the only “We were already using Cision for its media database, so we looked there first, and solution that gave then found other companies that offered a us the flexibility to comprehensive solution to compare,” said Cara search for what Schneider, Media Relations Director at Visit we wanted, while Philadelphia. “Cision was the only solution that also customizing gave us the flexibility to search for what we the monitoring and wanted, while also customizing the monitoring reporting aspects and reporting aspects to fit our needs.” to fit our needs.” Executive Summary Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, number of nights they stay and number of things they do. These efforts enhance the quality of life and sense of pride for residents. Challenges Visit Philadelphia needed to consolidate from four different PR softwares into one that would allow them to save time bouncing back and forth between platforms. Solution Cision offered Visit Philadelphia a comprehensive solution with its media database, media monitoring and media distribution software. With human-filtered monitoring, Visit Philadelphia worked with Cision’s Managed Services to customize media searches based on a specific, niche set of keywords. — Cara Schneider Media Relations Director us.cision.com  866.639.5087  332 S. Michigan Ave., Chicago IL 60604 Follow us:  Copyright ©2013 Cision, Inc. All Rights Reserved.
    • Case Study Visit Philadelphia discovers a successful all-in-one tool with Cision Visit Philadelphia uses Cision’s human-filtered monitoring tool, working directly with a Managed Services team to set up and pull keyword searches for specific, niche searches. The team then compiles various clips and media mentions, in addition to reports that can be pulled into a dashboard or exported into presentations. “The searching tool allows us to build lists as accurately as possible.” — Kevin Lessard Media Communications Analyst “Monitoring a destination is a difficult task — you have to filter through all the clutter out there,” said Kevin Lessard, Media Communications Analyst at Visit Philadelphia. “In an imperfect industry, Cision helped us find a starting point.” Lessard also reports that Cision’s searching tool dashboard is one of the most useful resources of the software for Visit Philadelphia. “In the changing media industry, contacts at outlets come and go every single day, but the searching tool allows us to build lists as accurately as possible,” he said. “In turn, this helps with not only individual pitches to specific contacts, but it also helps trying to find the most appropriate contacts for mass distributions — considering we have an abundance of content we like to distribute” us.cision.com  866.639.5087  332 S. Michigan Ave., Chicago IL 60604 The dashboard and analysis features gives Visit Philadelphia the tools to do in-house analysis of coverage of Philadelphia as a destination. This helps the non-profit evaluate its media relations/ communications efforts and plan for the next year. “We use the dashboard to get our analytics — cutting down on the time that we spend pulling the numbers manually. With Cision’s database, we are able to take mountains of information, organize it in a way that is usable for us and put it in our dashboard to view.” “Over the years, Cision has made a lot of smart, useful changes to its platform,” said Lessard. “It gives us everything we need and is customized to our specific niche. There are a lot of other vendors out there, but we keep choosing to stay with Cision.” “[Cision] gives us everything we need and it’s customized to our specific niche.” — Kevin Lessard Media Communications Analyst Follow us:  Copyright ©2013 Cision, Inc. All Rights Reserved.