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Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia

by on Jan 20, 2014

  • 135 views

Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, number of nights they stay and number of things they do. ...

Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, number of nights they stay and number of things they do. These efforts enhance the quality of life and sense of pride for residents.

Visit Philadelphia needed to consolidate from four different PR softwares into one that would allow them to save time bouncing back and forth between platforms.

Cision offered Visit Philadelphia a comprehensive solution with its media database, media monitoring and media distribution software. With human-filtered monitoring, Visit Philadelphia worked with Cision’s Managed Services to customize media searches based on a specific, niche set of keywords.

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Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia Cision Case Study - How Cision's Media Database and Monitoring Software keeping Delivering the Best Solution for Visit Philadelphia Document Transcript