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Building and Managing Community

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The social world is noisy and many brands struggle to grow a truly engaged, active community. Guy Kawasaki’s social media architect and brand strategist Peg Fitzpatrick – who also is writing and …

The social world is noisy and many brands struggle to grow a truly engaged, active community. Guy Kawasaki’s social media architect and brand strategist Peg Fitzpatrick – who also is writing and managing partner at 12 Most – will join Cision social media manager Lisa Denten to share tried-and-true tips on how to grow and maintain an online community, no matter what platform you prefer.

From structured, private options like LinkedIn Groups and Google+ Communities to less-obvious groups like blog comment sections and Twitter Lists, you can expect to learn how to find your target audience.

In this complimentary 45-minute webinar, we will discuss:

-Navigating social media to find your brand’s community
-Engaging with and participating in community discussions
-Starting and managing a group of your own
-Why finding or building a community is useful

Wednesday, April 23rd
with Peg Fitzpatrick & Lisa Denten 2:00pm–2:45pm Eastern Time
2:00pm–2:45pm Eastern Time

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  • 1. Building And Managing Community with @PegFitzpatrick Hosted by Lisa Denten @lisaml15 @cision #cision
  • 2. During today’s web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Any Q&A not addressed during will be addressed at the end of today’s session Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session @cision #cision @pegfitzpatrick
  • 3. Peg Fitzpatrick • Social Media Architect for Guy Kawasaki • Head of Social Strategy for Canva • Co-authoring a book with Guy Kawasaki called The Art of Social Media (release date July 2014) • Co-editor-in-chief & Managing Partner, 12 Most @cision #cision @pegfitzpatrick
  • 4. NAVIGATING SOCIAL MEDIA @cision #cision @pegfitzpatrick
  • 5. Find your Fan Base • Tools to Help: Hootsuite, Google Alerts, Topsy, Social Bro • Google+ has tools like Steady Demand and Circloscope for building a targeted audience. @cision #cision @pegfitzpatrick
  • 6. Fanatics @cision #cision @pegfitzpatrick
  • 7. ENGAGING WITH COMMUNITIES @cision #cision @pegfitzpatrick
  • 8. How to Participate • Leave Notifications • Get email updates • Post interesting, relevant content • Allow conversations to flow into the community @cision #cision @pegfitzpatrick
  • 9. Groups Led by Brands • More than 275K members! @cision #cision @pegfitzpatrick
  • 10. STARTING & MANAGING A GROUP @cision #cision @pegfitzpatrick
  • 11. Picking the Best Platform @cision #cision @pegfitzpatrick
  • 12. Cute but a lot of work! @cision #cision @pegfitzpatrick
  • 13. • Stick to the rules and be fair • Find others passionate about the community to co-moderate Setting up Guidelines @cision #cision @pegfitzpatrick
  • 14. WHY COMMUNITIES ARE USEFUL @cision #cision @pegfitzpatrick
  • 15. Stay Connected • Offers sense of belonging • Increases personal and professional branding • Builds relationships • Referrals @cision #cision @pegfitzpatrick
  • 16. Questions? @cision | @pegfitzpatrick | @lisaml15 Marketing.team@cision.com pegfitzpatrick.com cision.com/us @cision #cision @pegfitzpatrick