SSMX, 13 social media trends 23.2

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13 most discussed social media trends now! Presented @ SSMX 2013 in Stockholm 23.2.2013 @Hilton by @M-Brain

13 most discussed social media trends now! Presented @ SSMX 2013 in Stockholm 23.2.2013 @Hilton by @M-Brain

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  • 1. 13 social media megatrends SSMX 23.2.2013 Susanna Tirkkonen2/24/2013 Copyright © M-Brain 2012 1
  • 2. TOP 13 Social Media trends 20132/24/2013 Copyright © M-Brain 2012 2
  • 3. The audience is changing…• 20% of kids under 6 years old knows how to use apps on a smartphone• 10% of kids under 6 years old knows how to tie their shoe’s strings Source: Google2/24/2013 Copyright © M-Brain 2012 3
  • 4. http://www.silverpop.com/blogs/email- marketing/social-media-trends-2013.htmlhttp://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends 2/24/2013 Copyright © M-Brain 2012 4
  • 5. 1. Social media moves beyond engagement#Engagement#Relationship Era#Relevance Copyright © M-Brain 2012 5
  • 6. 2/24/2013 Copyright © M-Brain 2012 6
  • 7. Do you dear to be open and discuss/engage?
  • 8. 2. InfluenceFind the Influencers and engage with them!
  • 9. 3. Augmented reality/touchscreenshttp://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen2/24/2013 Copyright © M-Brain 2012 10
  • 10. 4. Sensory Intelligence2/24/2013 Copyright © M-Brain 2012 11
  • 11. 5. Mobility• More mobile social media usage• The Smobile web• SoLoMo becomes stronger• On-line shopping• FourSquare• Case: Bonnier Publications (shortcut application): Custome magazine2/24/2013 Copyright © M-Brain 2012 12
  • 12. 6. Gamification drives customer engagement• Mobile payments• Healthcare2/24/2013 Copyright © M-Brain 2012 13
  • 13. 7. Online and offline connection• Print (case Bonnier Publications)• Shops2/24/2013 Copyright © M-Brain 2012 14
  • 14. 8. BIG DATA• Number crunching• Various sources• Qualitatative data2/24/2013 Copyright © M-Brain 2012 15
  • 15. 9. Do or Die• Yahoo• Google+• MySpace2/24/2013 Copyright © M-Brain 2012 16
  • 16. 10. More and varied social networks• MindMixer• NextDoor• App.net• Yammer• Social apps for business (Google Play, Facebook app center)• Pinterest• Instagram2/24/2013 Copyright © M-Brain 2012 17
  • 17. 11. Hyper-Local commerce• Small businesses• Local investors• Support local initiatives2/24/2013 Copyright © M-Brain 2012 18
  • 18. 12. Collaborative Consumption• From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre dUP are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world. Source: http://www.collaborativeconsumption.com 2/24/2013 Copyright © M-Brain 2012 19
  • 19. 13. Evolution of the marketing team• Social media moves beyond the marketing team2/24/2013 Copyright © M-Brain 2012 20
  • 20. Valuable sources to follow...• http://mashable.com/2011/11/18/follow-mashable/• http://socialmediatoday.com/• http://www.adweek.com/• http://www.forrester.com/home• http://www.salesforce.com/socialmarketing/• http://thenextweb.com/ COMPANY CONFIDENTIAL | Copyright © M-Brain 2012 21
  • 21. Your experience of Colleaguessocial media? Friends Media You ClientsAsk more!susanna.tirkkonen@m-brain.comtwitter: @susannatirkkone